The document discusses the significance of framing a research problem, addressing common challenges students face in formulating effective research problem statements. It emphasizes the need for clarity, justification, and methodological considerations when selecting a research problem, and outlines the differences between research topics, problems, questions, and objectives. Additionally, it includes a specific example of a study examining Generation Z's purchase intentions regarding homegrown cosmetic products influenced by perceived and personal values and social media.

1. WRITING YOUR
RESEARCH
PROBLEM
DR SITI NOR BAYAAH AHMAD

2. Why the Research Problem is
Important?
It establishes the importance of the topics
It creates reader interest
It focuses the reader’s attention on how the study will add to the literature

3. Problems with Problem Statement
Many students are confused on how to frame a research problem
Many can't find a rational for the investigation
Poor research agenda leads to poor problem statement

4. What should Problem Statement
Provide?
Rationale for the study
Literature and data to confirm the need to address the problem
Clarity and precision and not generalized and irresponsible statement
Identification of what would be studied
Wo what?? Address this to prove that your research is not trivial
Cut down jargons

5. Ask these QUESTIONS to yourself
Why this topic really needs to be investigated??
What are the drivers for this investigation? Will the world stop spinning if you don’t do this?

6. Justify the Importance of the Research
Problem
 Justification based on what other researchers have found
 Justification based on personal or workplace experiences
 Justification based on the experiences that others have had in the workplace

7. Determining Whether a Problem
Should be Researched
Can you study the problem?
 Do you have access to the research site?
 Do you have the time, resources, and skills to carry out the research?
Should you study the problem?
 Does it advance knowledge?
 Does it contribute to practice?

8. Determining Whether a Problem
Should be Researched (cont.)
Will your study fill a gap or void in the existing literature?
Will your study replace a past study but examine different participants and different
research site?
Will your study extend past research or examine the topic more thoroughly?

9. Other parts of Research
A research topic is the broad subject matter that being address in a study
A research problem is an educational issue or problem in the study
Research questions are those that the researcher would like answered or addresses in the
study
A purpose is the major intent or objective of the study

10. ABSTRACT
NO CITATION
OBJECTIVE
METHODOLOGY
EXPECTED
FINDINGS
ORIGINALITY
PRACTICALITY
(must start with “TO”)
(respondents, participants, research
design, data collection)
Originality/Contribution “This study will
produce a new model …”
“This study will benefit…”
One page max

11. Abstract
Objective
The main objective of this study is to …
Methodology
This study uses qualitative methods that take a holistic perspective that…..
Findings
The findings will later be implemented as a model for …….. to improve their
economy, thus becoming more competitive.
Originality of the research
It is rare when it comes to developing ….. economy with the involvement of multiple
parties, and furthermore using social entrepreneurship methods.
Practicality
This study will benefit…

12. It is the objective of the study, but in the form of questions
RESEARCH
QUESTIONS
QUANTITATIV
E
QUALITATIVE
NO CITATION
HOW and
WHY only
WHEN, WHO,
WHAT, WHERE,
WHICH
TITLE: Examine the Influence of
Perceived Value and Personal
Values on Generation Z’s
Purchase Intention of
Homegrown Cosmetic Product:
Moderated by Social media
OBJECTIVE: TO EXAMINE THE
INFLUENCE OF PERCEIVED
VALUE AND PERSONAL
VALUES ON GEN Z PURCHASE
INTENTION OF HOMEGROWN
COSMETIC PRODUCT
RESEARCH QUESTION:
1. Why perceived and personal values are important to Gen
Z in making a purchase decision of homegrown cosmetics
products?
2. How does perceived and personal values of Gen Z can
influence their purchase decision making of homegrown
cosmetics products?
3. How do social media affect the Gen Z’s purchase
decision making on homegrown cosmetics products?
THE ANSWER IS IN CHAPTER 4 AND
SUMMARISE OR CONCLUDE IN CHAPTER 5