Indya Clayton analyzes elements commonly used in supernatural horror films to create tension and establish genre. Key conventions identified include protagonists threatened by supernatural antagonists, stock characters who help or are also threatened, effective use of sound design and score to set mood, iconic visuals like blood and ghosts, narratives of threatened protagonists, and titles/credits that contribute to an ominous atmosphere. Clayton concludes they will apply these conventions, especially distinguishing protagonists from antagonists through mise-en-scene, to effectively signal the supernatural horror genre to audiences.