Horror films employ recognizable codes and conventions to inform audiences about the genre and expected plot and content, creating inviting familiarity. These include color schemes of black representing evil, red for danger and blood, and white for supernatural elements. Iconic disturbing images, pointed fonts, low lighting creating shadows, female victims, masked antagonists, eye-catching fonts, and references to famous directors provide audiences clues to the horror nature of the film.

1. Codes and Conventions In Horror. Horror films often involve a very generic and recognisable set of codes and conventions that will give the audience the idea that they are watching a horror film. This is important in informing the audience of what to expect from t he film and give them an idea of the plot and content, which in itself is very inviting as the audience would then know what to expect.

2. Black, white and red colour scheme. Black has the connotations of evil, and darkness, while red has the connotations of danger and blood. White has the connotations of supernatural.

3. Iconic images (knife, dirt, blood, eyes, mask)

4. Pointed, angular fonts.

5. Low key lighting and use of pockets of light to create shadows.

6. Female Victim, often represented as a "damsel in distess" of a "scream queen"

7. Antagonist has a shadowed face or mask.

8. Large font, often eye catching.

9. Well known stars and directors are clearly referenced, often giving an example of their other work.