1. Salford City College
Eccles Centre
Creative Media Production
Motion Graphics and Video Compositing Unit 64
Use of text: I have chosen a Channel 5 Ident from YouTube
(Title, Credits, animated captions, stings, The Ident has no real use of text however it shows the channel 5 logo which is just a number 5
indents, interactive menus, web banner)
Brief description: The Ident consists of an animation where there is a red screen with a lot of white lines moving
What do you see? up and down it as though it is measuring sound but then the channel 5 logo quickly flashes in
the middle and the centre of the screen blows up and forces red blocks outwards that flash
white and fly everywhere bouncing off the floor. One of them lands near the camera with the
channel 5 logo on and stays there.
Techniques used: The whole clip is animated using something similar to Lightwave which I have used in class to
Animation, Visual Effects, Colour Rendering, create a motion graphic for SProc.net. The explosion of the blocks makes the animation look
Graphics, Movement dynamic and would catch the eye of the target audience. The red colour is used so much
because channel 5 is associated with red so the bright red brings relevance to channel 5.
Advanced techniques: When the big channel 5 block lands in front of the camera the other blocks behind are blurred
Blur, Sharpen, Distortion, Rotation, Opacity out this emphasizes the channel 5 logo and brings all attention to it. I could re-create this in
Adobe After Effects using the blur tool.
Technical comments: Screen Ratio 640x360
Video Format, Screen Ratio, Resolution, Frame rate 26 fps
Frame rate, Compression Resolution – 360p
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2. Salford City College
Eccles Centre
Creative Media Production
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)
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