SlideShare a Scribd company logo
Ideation: Test Ideas & QA Steps for
Maximising Your Win Rate
Presenters:
James Spittal, CEO & Founder – Web Marketing ROI
Holly Joshi, Sr. Customer Success Manager - Optimizely
Housekeeping
•We are recording
•Please ask questions during the presentation
•Slides & Presentation will be available after the webinar
is complete
•We will answer questions at the end of the webinar
•If we get cut off, we’ll dial back in!
COPYRIGHT SAPIENTRAZORFISH | CONFIDENTIAL 3
YOU ARE HERE
Today’s Speakers
James Spittal
CEO & Founder
Web Marketing ROI
Holly Joshi
Sr. Customer Success Manager
Optimizely
Questions?
Please submit your questions via the text box on
your screen.
COPYRIGHT SAPIENTRAZORFISH | CONFIDENTIAL 6
YOU ARE HERE
Agenda
• Getting more lift out of your experimentation
• How to improve your win rate
• How you should approach CRO
• How to get better test ideas
• Q&A
COPYRIGHT SAPIENTRAZORFISH | CONFIDENTIAL 43
Thank you

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