1.
Hi Robin,

2.
Really great excited to see your
plans for the website!

3.
You obviously really care about what
you do, but there are definite
improvements that can be made to:
• Customer Narrative
• Calls to Action
• Showcasing more of your passion
and professionalism

4.
We’d love to help with this. There
are lots of options here, to suit
your budget.

5.
OPTION 1 – The once over
If you’re happy to make changes yourself,
we could do a Healthcheck. This starts at
£45 and we’d run an expert eye over the
copy, and suggest changes to improve it.
https://kisscopy.co.uk/what-we-
do/healthcheck/

6.
OPTION 2 – Key bits and bobs
Writing the key elements of the site:
• Elevator pitch: 100 word summation of the
customer proposition and key selling points.
• Homepage copy. It’s the most important part
of your site, so let’s get that sorted
• Titles for other pages. To make people read
on.
This would cost £220.

7.
OPTION 3 – Writing the lot
Writing all the web pages according to a
strategic customer journey. We’d start
with the homepage and work our way
forward.
We charge £90 per page for writing web
pages.

8.
I’d suggest having six key pages on the customer
conversion journey professionally copywritten:
• Homepage
• Why choose Wills and Probates
• Why do I Need a Will?
• Family Protection Trust
• Lasting Power of Attorney
• Appointing Guardians

9.
In the meantime, if you could get
your hands on recordings of your
BBC appearances, that would be
fantastic!

10.
Speak soon,
Steve