The document discusses potential names for a new film magazine. It proposes "Silver Screen" which references the material films were historically projected on in cinemas. Using this name would clearly indicate the magazine content and the alliteration would make it catchy and memorable to help build the magazine's reputation. The second proposed name is "The Pictures" which comes from how early films were called "motion pictures" and audiences referred to watching them as "going to the pictures." This name would also clearly indicate the film-focused content and demonstrate the magazine's knowledge of film history.