ideaken service description

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2. Innovation CompetitionMeasurable benefit
 Up to 200% increase in highly relevant ideas and solutions to your internal Innovation team.
Success stories
 Enable modified atmosphere packaging (less than x% residual oxygen) without
sacrificing performance.
 Seeking low cost thickener for making paste on dilution of powder with water.
 Seeking Innovative Sanitation System Designs For Social Business Creation.
How we do it
 Provide online infrastructure for challenge hosting and securely receiving submissions.
 Help in formulating the challenge
 Broadcast & Reach out to Intellectuals & SMEs from across the world, and to Students
and Professors from Asia’s top 1000 academia. We facilitate the entire process.

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 Ready & Customizable
online infrastructure for
the competition cuts the
cost to half.
Measurable benefit
Success stories
 Contest for designers and
creative thinkers to develop high-
quality sports equipment using the
company’s Eco material. with a
reward of VIP Trip for 2 to the
London Olympics.
 Contest for a mobile app idea
for client’s product and
services.
 We work with your team to plan and
execute innovation competition as per
your need.
 We provide white labeled (i.e. look &
feel as per your need) innovation
competition portal with complete
workflow for private submissions
by the participants.
 Make sure that quantity & quality
of submissions are as per your
expectations.
How we do it

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Measurable benefit
 Get research done
from students and
professors from Asia’s
top 1000 academia at a
fraction of the usual
research cost.
Success stories
 Alternate usage for wrist watch.
 Evaluate market potential,
partnership opportunities for
newly developed SMBG (Self
Monitoring of Blood Glucose)
product.
 Breakfast trends with
youngsters
How we do it
 We capture your research need.
 Identify 3 best suited individuals
from top 1000 Asian academia who
would like to do your research.
 Get research done using a
template. We quality check the
research before handing it over
to you.

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Measurable benefit
 Noticeable increase in the quality of your
RFP responses.
 Up to 25% increase in RFP wins.
How we do it
 Securely and anonymously crowd source just in time expert inputs (Telephonic, Web, Email)
 With this newly acquired knowledge your proposal response or consulting deliverables would
stand apart in terms of
a) Localized industry & environmental know-how .
b) Knowledge of real issues and hence possible proposed solutions approaches.
c) Your confidence that you are on the same page with your client.
Success stories
Finished working on more
than 120 projects, delivered
increased success in
consulting assignments and
RFP win ratio.

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Simplified flow
Challenge
formulation
Define
business
objective
Receive
ideas/
Solutions /
Proposals/
Research
Evaluate and
Close
Consult
Submit
challenge
online.
(Optionally
customize white
label portal)
Promote / Scout in order to generate
required response
You (The customer) ideaken
Time
Effort
Co-ordinate

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Who is trusting us

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ideaken Pte. Ltd.
India - No. 11, 27th Main, HSR Layout, Sector 1, Bangalore 560 102, India
India - 74/3B, 6th Main, Subbanna Layout, Malleshpalya, Bangalore 560 075, India
Singapore - 20 Cecil Street, #14-01, Equity Plaza, Singapore 049705
Email: contact@ideaken.com Web: www.ideaken.com

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Case Study
Fortune 500 food giant - Technology Open Innovation
To view video case study – a) Please have speakers on
b) In a slide show mode click on the image or the link http://youtu.be/Is-JgZqUvgk

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Case study – Research & Consulting
Client:
Japan based Pharmaceutical company.
Background:
The International Diabetes Federation estimates that the number of diabetic patients in India more than
doubled from 19 million in 1995 to 40.9 million in 2007. It is projected to increase to 69.9 million by 2025.
Self-monitoring of blood glucose (SMBG) is a very important aspect of diabetes self-care.
Scope of work:
Our client, who has developed innovative SMBG (Self Monitoring of Blood Glucose) product, would like to
evaluate India and China market potential, partnership opportunities, along with culture and mindset
challenges.
ideaken role:
 Assess market landscape and market share of top players. Analyse product attributes, sales &
marketing strategy.
 Identify recent activities/trend in each market.
 Talk to industry experts, hospitals and consumers to understand the problems.

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Case study – Research & Consulting
Beyond OI platform, ideaken also has
excellent consulting capabilities. The research
outcome provided by ideaken exceeded our
expectations and offered strategic and
valuable insight. I would recommend ideaken
for their professional approach.
Benefits delivered:
 Comprehensive data on Market Trends & Insights.
 Analysis of differentiated technologies and opportunities.
 Suggested innovative ways to reach & sell to the right customers.
 Provided strategic inputs which can help client decide on entry into new
market.
Client feedback:

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Case study
Co-creation with co-workers
To view video case study – a) Please have speakers on
b) In a slide show mode click on the image or the link http://youtu.be/Lwx0WBIf764

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Case study
Sanitation Technology Challenge
To view video case study – a) Please have speakers on
b) In a slide show mode click on the image or the link http://youtu.be/SwoATYhOrx8

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Case Study: Europe based multinational
Materials & Life Science Company (1 of 3)
 A Europe based multinational Materials & Life Science Company has developed an
innovative material, thermoplastic co-polyester, which offers unique combination of
flexibility and strength. Partly made from renewable rapeseed oil, the material was
recently the recipient of the Frost & Sullivan Green Excellence award in Product Innovation
category.
 Client‟s innovation Goals were..
1. Engage with Material science, Design, and Sports equipment experts & manufacturers
from across the world.
2. Discover innovative ideas and pain points from real users; on and off the ground!
3. Promote „sports innovation challenge‟ theme
in the back drop of the Olympics.

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• ideaken along with a Netherland based innovation consulting firm, designed and hosted
the innovation challenge on ideaken platform.
• At the end of two and half months
• 6000+ individuals and Sports manufacturing companies from 40+ countries viewed the
innovation challenge.
• 200+ individuals and SMEs opted to get involved.
• 35+ elaborate innovative solutions from 15 different countries received.
• During the technical evaluation of the entries, the jury found each idea to be unique,
insightful, and some very appropriate to develop their innovation further. An early client
feedback was as below..
Case Study: Europe based multinational
Materials & Life Science Company (2 of 3)

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• Geoff McCue, whose solution got selected, said “ideaken approach to innovation is not
only effective, but it also provides inventors like me an opportunity to make real impact on
the world.”
• Geoff was rewarded an all expenses paid trip for 2 to the Olympics, which included Travel,
Accommodation and VIP attendance at several Olympic events.
Client had the following commendations for ideaken.
Case Study: Europe based multinational
Materials & Life Science Company (3 of 3)