The document discusses regulatory confusion in the industry with more rules, uncertainty, and enforcement being introduced. It also discusses being bored with the same approaches that have been tried before and finding some bullet points listing factors like pricing, geography, people, marketing, cost, and luck. The document advises looking before signing any deals.

2. 2009

5. Is it attractive to do?
Can we do it?

10. BIG FONT
SPECIAL FONT (I LIKE BOOPEE)
INTERIOR SHADING WITH 9+ BLUR

12. REGULATORY CONFUSION
MORE RULES
MORE UNCERTAINTY
MORE ENFORCEMENT

15. Yaah, more of
A bit boring
the same. Been
here.
there, done that.

17. Platform
App
App
App
App Platform App
App Platfo
App
App
App
App
Platform App

20. Bullet points

21. STOP

25. effort

27. Volume Price Sales

28. 1 2 3 4 5 6
Pricing Geography People Marketing Cost Luck

33. Houston,
we found some
bullet points!

41. Look at the before you go ahead and sign the deal

43. To here
From here