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A REPORT ON GOW
    BUSINESS


              Gyanendra Pandey

             Div D- Roll No-45

             BATCH 2011-13
GENERIC BUSINESS MODEL




Source: ET
INDUSTRY METRICS FOR
                    BOLLYWOOD
          Theatre Occupancy     • How much of the total capacity of theatre is occupied in
                 Rate             %

          Revenue from Ticket   • Approximately 70% of the revenue comes from this
                 Sales            medium

             Opening Day        • What is the opening day collection (in Rs. )
              Collection
                                • How much can the movie survive on the box office.
               Shelf Life       • On Average Shelf life of Movie is 1 week.

             Critics Review     • What are the critics ratings for the movie

                                • What are the sales derived from satellite rights
             IP Rights Sale       selling.




Source: ET,koimoi.com
INDUSTRY METRICS FOR
                    BOLLYWOOD

                                      • Before actual release of movie what are the other cost
                Pre-Release Costs       ,like marketing and promotions

                                      • What are the subsidies provided by various foreign
                Subsidy Schemes         countries

                                      • Depending upon the star cast in the movie the net
                  Star Cast line        revenue varies

                                      • How much is the print(in forms of CD/DVDs) and
               Print/Screen Sales       screen sales

              Viewers as % of Total   • How much of the viewers out of total population of
                   Population           movie goers turn up for the movie.




Source: ET,koimoi.com
C O M PA R AT I V E A N A LY S I S O F G OW
                       A N D DA B BA N G
                        Metrics                       GOW           Dabbang


                        Pre-Release                   26            42
                        Cost(in Rs Crore)
      Production
                        Directors                     Anurag        Abhinav
                                                      Kashyap       Kashyap
                        Star Cast Line                No Top slot   Salman Khan
                                                      Actor
                        IP Rights Sale(in Rs Crore)   16            19.5

   Distribution
                        Print/Screen Opening          1000          1800


Source: Wikipedia,koimoi,Imdb
C O M PA R AT I V E A N A LY S I S O F G OW
                         A N D DA B BA N G
              Metrics                                 GOW      Dabbang
              Opening Day Collection                  2.75     14.5
              (in Rs Crore)
              First Week Collection                   10.4     49.5
              (in Rs Crore)
              Net Revenue                             28.25    215
Exhibition    (in Rs.Crore)
              Distributors                            ViaCom   ShreeAstavinayak
                                                               and Arbaaz khan
                                                               Ltd
              Theatre Occupancy Rate   Single Screen 10-15%    95-100%

                                       Multi Screen   10-15%   80-100%

              Shelf Life (in Weeks)                   8        11
              Critics Review                          8.6/10   6.4/10

Source: Wikipedia,koimoi,Imdb

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A report on gow business

  • 1. A REPORT ON GOW BUSINESS Gyanendra Pandey Div D- Roll No-45 BATCH 2011-13
  • 3. INDUSTRY METRICS FOR BOLLYWOOD Theatre Occupancy • How much of the total capacity of theatre is occupied in Rate % Revenue from Ticket • Approximately 70% of the revenue comes from this Sales medium Opening Day • What is the opening day collection (in Rs. ) Collection • How much can the movie survive on the box office. Shelf Life • On Average Shelf life of Movie is 1 week. Critics Review • What are the critics ratings for the movie • What are the sales derived from satellite rights IP Rights Sale selling. Source: ET,koimoi.com
  • 4. INDUSTRY METRICS FOR BOLLYWOOD • Before actual release of movie what are the other cost Pre-Release Costs ,like marketing and promotions • What are the subsidies provided by various foreign Subsidy Schemes countries • Depending upon the star cast in the movie the net Star Cast line revenue varies • How much is the print(in forms of CD/DVDs) and Print/Screen Sales screen sales Viewers as % of Total • How much of the viewers out of total population of Population movie goers turn up for the movie. Source: ET,koimoi.com
  • 5. C O M PA R AT I V E A N A LY S I S O F G OW A N D DA B BA N G Metrics GOW Dabbang Pre-Release 26 42 Cost(in Rs Crore) Production Directors Anurag Abhinav Kashyap Kashyap Star Cast Line No Top slot Salman Khan Actor IP Rights Sale(in Rs Crore) 16 19.5 Distribution Print/Screen Opening 1000 1800 Source: Wikipedia,koimoi,Imdb
  • 6. C O M PA R AT I V E A N A LY S I S O F G OW A N D DA B BA N G Metrics GOW Dabbang Opening Day Collection 2.75 14.5 (in Rs Crore) First Week Collection 10.4 49.5 (in Rs Crore) Net Revenue 28.25 215 Exhibition (in Rs.Crore) Distributors ViaCom ShreeAstavinayak and Arbaaz khan Ltd Theatre Occupancy Rate Single Screen 10-15% 95-100% Multi Screen 10-15% 80-100% Shelf Life (in Weeks) 8 11 Critics Review 8.6/10 6.4/10 Source: Wikipedia,koimoi,Imdb