This document provides guidance on generating new ideas and evaluating ideas. It discusses techniques for idea generation such as improving existing ideas, combining ideas, and mind mapping. Activities are suggested for observing challenges, applying "How might we" questions, and discussing ideas with others. Methods are presented for evaluating ideas through a decision matrix, asking 5 key questions, and giving a 1-minute elevator pitch. The goal is to help choose ideas that are worth pursuing and eliminating unfit ideas.

1. Idea Generation
Think about it.

2. Can change your life
Disrupt an entire industry
Ideas

3. An IDEA is the seed of a successful product or service.
Without proper care and maintenance, it will not bloom.
Wadhwani Foundation

5. Improve on an existing idea
Separate a feature
Repurpose an existing idea
Combine two existing ideas
Replicate a model and localize it
Generating
New Ideas

7. Activity: Ideate Now
1. Think of your passions and its environment
2. Try to apply the previous idea generation techniques in
that environment to generate new ideas
3. It may seem challenging at first, but it will be second
nature to you soon

8. Activity: Mindmap Your Idea
1. Place your idea in the middle of the mindmap
2. Explore your idea in detail as you branch out further
1. Generate more ideas
2. Provide an instant overview
3. Document your thinking process
Mindmapping your idea can help you to

10. Activity: HMW
1. Observe a challenge in your environment today
2. Derive a problem statement from it
3. Apply HMW - How might we…?

11. http://bit.ly/2wD79Py
Worksheets

12. Idea Evaluation
Choose one that you are passionate about.

13. Not all ideas are opportunities
80% of businesses fail in the first 18 months
An Idea demands your limited resources

14. Problem Hypothesis
Repeat
Idea Hypothesis
Solution Hypothesis
What are 3 problems (pain) that
your customers may be facing?
What are 3 solutions
(painkiller) to each problem?
Understand how the idea works.
Repeat if idea is invalidated.
Idea Discussion
What is your end goal in mind.
Discuss your idea with your team
and list down assumptions, risk and
doubts.

16. Eliminate unfit ideas
Improve an idea to be better
Prioritize ideas
Evaluate Ideas

17. Activity: Idea Decision Matrix
Factors Investment
Required
Ease of
Operations
Marketability Fit with your
Interest
Product
Differentiation
Weighted
Score
Weightage 20% 15% 25% 20% 20% 100%
Idea 1
Idea 2
Give a rating from
1 2 3 4 5

18. Activity: Idea Decision Matrix
Factors Investment
Required
Ease of
Operations
Marketability Fit with your
Interest
Product
Differentiation
Weighted
Score
Weightage 20% 15% 25% 20% 20% 100%
Idea 1 2 4 5 4 5 81%
Idea 2 4 2 4 5 4 78%

19. Activity: The 5Q Questions
1. What important customer problem can you solve?
2. How are you going to solve the customer problem?
3. How many customers are willing to buy from you?
4. Why can ‘only YOU’ provide the solution?
5. How can you defend your competition?

20. Activity: 1 Minute Elevator Pitch
1. Identify your goal
2. Explain what you do
3. Communicate your USP

21. Richard Ong is the author of Mindsets and Core Purpose. He is
deeply passionate about helping others develop new products and
services for the future. He is also a business coach and keynote
speaker, with multiple IBM Bravo and Performance awards. He was
met by Prince Charles to discuss his entrepreneurial efforts in
Malaysia and was featured on national radio. Visit roptcreate.com to
learn more and to connect with him.