* On-boarding concepts you must understand * Seven on-boarding tips * Four accidental on-boarding mistakes

1. serverdensity.com/knockknock/
xkcd.com/149/

2. “
The first meaningful experience
people have with your app, it
sets them up for a great
experience later, provides
enough value to get them to
come back.”
developers.facebooklive.com/videos/564

3. 1.5m
Apps
600k
Downloaded
90K
Used twice

4. under performs
blog.preact.com/saas-churn-causes-and-prevention
20% 23%
on-boarding
14%
support

7. 1On-boarding concepts
you must understand

8. flickr.com/photos/77568040@N08/8484163552/

9. imgkid.com/popeye-eating-spinach.shtml

10. Value proposition
Concept 1

11. Minimum viable
on-boarding is you
Concept 2

12. Test value proposition
Test product market fit
Test usability
Test customer value

13. Always be measuring
(the journey)
Concept 3

14. Homepage
Trial
Blog
Activation
11%
2.1%
12%

16. Add a device
Configure an alert
Use dashboard graphs
-70%
-44%
-62%

17. 1. Value proposition
2. You are the MV on-boarding
3. Always be measuring journeys

18. 2Seven on-boarding tips

22. Avoid blank slates
Tip 1

25. Give a preview
and build trust
Tip 2

26. Cinema machine

27. Be human
Tip 3

28. “
Tell me and I forget. Teach me
and I remember. Involve me
and I learn.”
Benjamin Franklin

30. Teach through actions
One action at a time
Tip 4

33. It looks like you’re trying to give
a presentation. Would you like help?
• Yes please
• No thanks

34. Get out of the way
Tip 5

35. “
When people feel they have
made some progress towards a
goal then they will become
more committed towards
continued effort towards
achieving the goal.”
changingminds.org/explanations/theories/endowed_progress.htm

36. “
Loss aversion refers to people's
tendency to strongly prefer
avoiding losses to acquiring
gains. Most studies suggest
that losses are twice as
powerful, psychologically, as
gains.”
en.wikipedia.org/wiki/Loss_aversion

38. Incentivise
Tip 6

41. Think beyond the UI
Tip 7

42. 1. Avoid blank slates
2. Give a preview & build trust
3. Be Human
4. Teach one action at a time
5. Get out of the way
6. Incentivise
7. On-boarding Experience

43. 3Four accidental on-boarding
mistakes

44. www.wootric.com/

45. Not fixing bugs
Mistake 1

46. “
A one second delay can result
in a 7% reduction in
conversions.”
blog.kissmetrics.com/loading-time/

47. Not fixing performance
Mistake 2

48. blog.serverdensity.com/making-usable-server-monitoring-alerts/

49. blog.serverdensity.com/making-usable-server-monitoring-alerts/

50. Not fixing usability problems
Mistake 3

51. leave website when
forgetting password
94% 75%
admit to giving fake
data during sign up

54. Not considering edge cases
Mistake 4

55. 1. Fix bugs
2. Fix performance
3. Fix usability
4. Consider the edge-cases

56. good designproduct market fit
on-boarding

57. @byrichardpowell
Notebook
www.serverdensity.com/knockknock/
Slides