The document provides findings from focus groups, surveys, and analyses conducted regarding a proposed reminder app called iCue. Key findings include: - Focus group participants expressed interest in list sharing and reminder features, but disinterest in excessive notifications. - Survey results found most use paper or memory to keep lists currently and would try iCue if free, but fewer would pay $0.99. Popular abandoned apps lacked syncing. - Regression analysis found those interested in coupons and reminder features near businesses would be most interested in trying iCue for free. - A separate regression found those who rely on to-do lists and want deals would be willing to pay $0.99, and cloud sharing was also important.

1. I C U E
H A O M I N G Z H A N G | J E R RY PA N | S T E P H A N I E L I N

2. I C U E
I N T U I T I V E T O - D O L I S T
R E M I N D E R A P P
• An intelligent reminder App
that will helps you be more
productive and efficient
• Uses the cloud technology
to share the list with
everyone in your network
• All of your items/tasks in
your to-do list is
categorized so they can be
easily searched and located

3. Uses GeoFencing API Technology: Receive a reminder when you are near business
establishments that are associated with an item/task on your list
Once you enter the business establishment, it will generate an alert to remind you of all
the promotions that are active

4. M D P
• Are people interested in this app? (Do they need it?)
• Will this app impact people’s life?
• Will this app be profitable?
M R P
• Is there a demand for this app?
• Are people willing to pay for it?
• What functions and features should we add to this app?
• Is there any unnecessary functions?

5. F O C U S G R O U P F I N D I N G S

6. “What if I live right by Ralphs?”
“I shop specific items at specific
stores. And I don’t want to receive
notifications from stores where I
never shop”
“It would be very annoying if there are too
many discount message popping out”
“The automatic listing of coupons function when
I am at the stores is really helpful”
"I like the list sharing functionality, it will make
shopping for the family much more efficiently
“It would be great if the to-do list
can remind me to buy things”

7. “It would be much helpful if I can choose and click the items from some
categories instead of me typing in the name, because I am really lazy ”
“I don’t keep a list for grocery.
I just shop when I’m there [grocery store]”
“A list would help but I don’t have the
habit of using it”
“I usually plan my grocery trips”
"I want a feature that will draw me to
constantly rely on this App"
“Is it just for shopping? Does it combine to-do list
for other things”
“I am not an early adopter. But if someone says it is really great and
recommends me to use it, I will consider about it”

8. S U R V E Y

9. T O F I N D O U T I F T H E R E I S A P O T E N T I A L N E E D F O R E A C H
R E S P O N D E N T
Q 1 : H o w m a n y p e o p l e a re i n y o u r h o u s e h o l d ? ( i n c l u d i n g y o u )
Q 2 : I p u rc h a s e i t e m s f o r p e o p l e i n m y h o u s e h o l d o n m y e r r a n d s
Q 3 : I ' v e o f t e n f o rg o t t e n t o b u y s o m e t h i n g r i g h t a f t e r I v i s i t e d a
s t o re
Q 4 : H o w d o y o u k e e p y o u r t o - d o o r s h o p p i n g l i s t ?
Q 5 : D o y o u o w n a s m a r t p h o n e ?
Q 6 : W h i c h o p e r a t i n g s y s t e m i s y o u r s m a r t p h o n e ?
Q 7 : D o y o u h a v e a d a t a p l a n f o r y o u r p h o n e ?
Q 8 : H a v e y o u t r i e d a n y t o - d o o r s h o p p i n g l i s t A p p s ?
Q 9 : W h i c h t o - d o o r s h o p p i n g l i s t A p p s h a v e y o u t r i e d ?
Q 1 0 : W h i c h t o - d o o r s h o p p i n g l i s t A p p s a re y o u s t i l l u s i n g ?
Q 1 1 : W h a t m a d e y o u s t o p u s i n g t h e A p p ( s ) ?
Q 1 2 : K e e p i n g a t o - d o o r s h o p p i n g l i s t h e l p s m e r u n m y e r r a n d s m o re
e ff i c i e n t l y
T O F I N D O U T I F T H E Y H A V E U S E D A N Y T O - D O L I S T, A N D W H A T
D O P E O P L E U S U A L LY U S E

10. T O F I N D O U T T H E U S E F U L N E S S O F E A C H F U N C T I O N
Q 1 3 : R e m i n d e r a l e r t s b a s e d o n y o u r l o c a t i o n ( G e o F e n c i n g A P I )
Q 1 4 : C l o u d s h a r i n g
Q 1 5 : D i s c o u n t a l e r t s
Q 1 6 : C a t e g o r i z e d To - D o l i s t
Q 1 7 : M u l t i p l a t f o r m c o m p a t i b i l i t y
Q 1 8 : I u s e d e a l s o r c o u p o n s w h e n I s h o p
Q 1 9 : S p e c i a l d e a l s a ff e c t w h e re I m a k e m y p u rc h a s e
Q 2 0 : I a m w i l l i n g t o s w i t c h b r a n d s i f I re c e i v e d a c o u p o n
T O F I N D O U T H O W P R I C E - S E N S I T I V E E A C H R E S P O N D E N T I S
Q 2 1 : K n o w i n g t h e f u n c t i o n a l i t i e s , I a m w i l l i n g t o p a y $ 0 . 9 9 f o r t h e
i C u e A p p
Q 2 2 : I f i C u e w a s o ff e re d f o r f re e , I a m l i k e l y t o g i v e i t a t r y
T O F I N D O U T P E O P L E ’ S W I L L I N G N E S S T O D O W N L O A D I C U E
Q 2 3 : W h a t i s y o u r a g e ?
Q 2 4 : W h a t i s y o u r g e n d e r ?
T O F I N D O U T T H E D E M O G R A P H I C S

11. S U R V E Y R E S P O N S E S

12. 79 responses
51-75
5%
26-38
48%
76+
3%
18-25
44%
A G E
FEMALE
51%
MALE
49%
G E N D E R
87% surveyed would try iCue for free
24% would or is likely to pay $0.99

13. Other Apps
3%
Calendar App
7%
To-Do list App
10%
Note App
19%
Other methods
3%
I don't keep a to-do list
5%
On paper
20%
From memory
33%
How do they keep their to-do or shopping list?
E V E R N O T E ( 6 )
A N Y. D O ( 4 )
W U N D E R L I S T ( 2 )
S H O P P I N G L I S T ( 1 )
E R R A N D S T O - D O L I S T ( 1 )
T O D O I S T ( 1 )
I P H O N E R E M I N D E R S ( 1 )
G TA S K ( 1 )
G O O G L E K E E P ( 1 )
REPLACED WITH
OTHER APPS
DOESN’T SYNC WITH
THEIR EXISTING
PROGRAMS
JUST DONT USE IT
“USELESS”
“COMPLICATED”
T O P R E A S O N S
P E O P L E Q U I T U S I N G
T O - D O L I S T /
S H O P P I N G L I S T
A P P ( S )

14. 0
17.5
35
52.5
70
GeoFencingAPI
CloudSharing
DiscountAlerts
CategorizedTo-DoList
MultiplatformCompatibility
1814
111210
30
41
41
2631
16
8
10
19
18
224
85
11123
Very Useless Useless Neutral Useful Very Useful
Most helpful functions for those interested

15. R E G R E S S I O N A N A LY S I S

16. P O P U L AT I O N W H O A R E I N T E R E S T E D
I N I C U E I F I T S F R E E
SUMMARY
OUTPUT
Regression
Statistics
Multiple
R 0.4838266
R
Square 0.2340882
Adjusted
R
Square 0.1214541
Standard
Error 0.7209907
Observations 79
ANOVA
df SS MS F
Regression 10 10.8036156 1.0803615 2.078307
Residual 68 35.3482830 0.5198276
Total 78 46.1518987
3
Coefficient Standard
t
Stat P-­‐value
Intercept 1.8398654 0.78496036 2.3438959 0.022013
Forget
to
Buy 0.1563965 0.09410722 1.6618978 0.101136
Purchase
for
others 0.0091303 0.08763598 0.1041846 0.917329
Use
Coupons 0.1976489 0.11440930 1.7275597 0.088606
Keeping
a
To-­‐Do
List
is
Helpful -­‐0.036025 0.11128528 -­‐0.323721 0.747142
GeoFence
Capability 0.0854169 0.09957160 0.8578445 0.393991
Cloud
Sharing 0.1571926 0.09794195 1.6049567 0.113137
Special
Deals
Affect
Where
-­‐0.140641 0.11431018 -­‐1.230346 0.222806
Discount
Alerts -­‐0.026773 0.12568465 -­‐0.213021 0.831947
Categorized
To-­‐Do
List 0.1490539 0.12627514 1.1803902 0.241957
Multi-­‐Platform
Compatibility 0.1252034
87
0.13585586
6
0.9215905
9
0.360000
395
From the regression analysis, we noticed
that the respondents who like to use
coupons when shopping will most likely be
interested in this app. We also found that
the Cloud Sharing function and the
Forgetfulness factors are borderline
significant in terms of the P-Value: People
are interested in using this app because
they can share the to-do list and use the
GeoFencing function to remind them
when they are near a business.
F I N D I N G S

17. P O P U L AT I O N W H O A R E W I L L I N G T O
PAY F O R T H I S A P P
SUMMARY
OUTPUT
Regression
Statistics
Multiple
R 0.605611
R
Square 0.366765
Adjusted
R
Square 0.273643
Standard
Error 0.838039
Observations 79
ANOVA
df SS MS F
Regression 10 27.6606447 2.766064 3.938523
Residual 68 47.7570767 0.702309
Total 78 75.4177215
Coefficien Standard
t
Stat P-­‐value
Intercept 2.207813 0.91239402 2.419802 0.018207
Forget
to
Buy 0.148000 0.10938497 1.353026 0.180528
Purchase
for
others -­‐0.092237 0.10186316 -­‐0.905501 0.368396
Use
Coupons 0.091096 0.13298297 0.685027 0.495655
Keeping
a
To-­‐Do
List
is
-­‐0.263367 0.12935179 -­‐2.036052 0.045642
GeoFence
Capability 0.074698 0.11573646 0.645422 0.520825
Cloud
Sharing 0.187323 0.11384225 1.645462 0.104489
Special
Deals
Affect
Where
-­‐0.508016 0.13286776 -­‐3.823478 0.000288
Discount
Alerts 0.195724 0.14608881 1.339766 0.184781
Categorized
To-­‐Do
List 0.140804 0.14677517 0.959320 0.340795
Multi-­‐Platform
Compatibility 0.199069 0.15791126 1.260638 0.211747
F I N D I N G S
From this regression analysis, we noticed
that people will want to pay for this App if
it directs them to the stores with the best
deals. In addition, people will purchase
this App because they rely on a To-Do list
to efficiently assist their daily lives. We also
noticed that the Cloud Sharing capability
is borderline significant and that this
functionality is important to them if they
were going to spend $0.99 to purchase the
App.

18. FA C T O R A N A LY S I S

19. C O R R E L AT I O N
Correlation among each key features is really weak
Cloud sharing & Multiplatform compatibility (0.414); Discount alerts & Categorized To-Do List
(0.412); Categorized To-Do List & Multiplatform compatibility (0.438)
F I N D I N G S
K E Y F E A T U R E S

20. S C R E E P L O T & FA C T O R S
K E Y F E A T U R E S
2 potential factors only explain 60.4% of the total
F I N D I N G S

21. S C O R E P L O T
K E Y F E A T U R E S
The model is not very helpful but there are some
nuances that more respondents care about to-do
list and discount features
F I N D I N G S

22. D I F F E R E N T N E E D S
Q2: I purchase items for people in my household on my errands
Q3: I've often forgotten to buy something right after I visited a store
Q12: Keeping a to-do or shopping list helps me run my errands more efficiently
Q38: I use deals or coupons when I shop
Q40: Special deals affect where I make my purchase
Q41: I am willing to switch brands if I received a coupon

23. C O R R E L AT I O N
Correlation among each key features is very weak
But Q38: I use deals or coupons when I shop & Q40: Special deals
affect where I make my purchase (58.1%) and Q40: Special deals
affect where I make my purchase and Q41: I am willing to switch
brands if I received a coupon (54.2%) are somehow correlated
F I N D I N G S
D I F F E R E N T N E E D S

24. S C R E E P L O T & FA C T O R S
D I F F E R E N T N E E D S
F I N D I N G S
2 potential factors only explain 55.5% of the total

25. S C O R E P L O T
D I F F E R E N T N E E D S
F I N D I N G S
Although the model is not very
helpful, deals and coupons may
still be the more important
reasons for potential customers to
use iCue based on the map

26. R E C O M M E N D AT I O N S

27. D E V E L O P T H E C O U P O N /
P R O M O T I O N D I S P L AY
F U N C T I O N A S T H E P R I M A RY
F E AT U R E O F T H E A P P
• As soon as the users walk
into the store, the App will
notify them on any
promotions relating to the
items on their list
• Promote repeat usage of the
App because of the ability to
receive deals

28. R E F I N E B AT T E RY C O N S U M P T I O N O F G P S
F U N C T I O N A L I T Y I N A N D R O I D & I O S T O
S E A M L E S S LY U S A G E O F T H I S A P P
I N C R E A S E U S E R S B Y O F F E R I N G T H E A P P F R E E
O F C H A R G E
M O N E T I Z E B Y S E L L I N G D ATA & A N A LY T I C S T O
M A N U FA C T U R E R S
• Brand recommendation by pre-scanning items on the list
• Offers instant promotion to encourage purchase of a particular brand

29. T H A N K Y O U