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How important is my online reputation

The document discusses the importance of online reputation and how permanent digital footprints can impact people's lives. It notes that employers and universities now search online for information on applicants and will reject candidates based on negative social media posts. The document advises regularly monitoring one's online presence and removing any unflattering information, as an ill-advised tweet or social media post can cost someone their job or education opportunities.

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H O W I M P O R T A N T I S M Y O N L I N E R E P U T A T I O N ? B Y C H E R Y L W I L S O N F O R F I L M 2 6 0 - F L I P B O O K A S S I G N M E N T
I H A V E A N O N L I N E R E P U T A T I O N ?
WE NOW HAVE EASILY ACCESSIBLE GATEWAYS TO BROADCAST OURSELVES WHERE WE ALL HAVE A CHANCE TO BE THE STAR OF OUR OWN SHOW. (1)
W H E T H E R Y O U A R E G R A N D M A L I K I N G Y O U R G R A N D S O N ' S M O T O R C Y C L E H E L M E T O N F A C E B O O K . . .
. . . O R A P R O F E S S I O N A L B L O G G E Rgraffiti art
Y O U R D I G I T A L F O O T P R I N T I S P E R M A N E N T F O R E V E R Y O N E O F Y O U R O N L I N E A C T I O N S — P O S I T I V E O R N E G A T I V E , D E L I B E R A T E O R U N I N T E N T I O N A L — T H E R E I S A P E R M A N E N T R E C O R D . ( 2 )
Y O U R P A R E N T S M I G H T H A V E S T A R T E D Y O U R O N L I N E R E P U T A T I O N F O R Y O U ( 3 )
E V E N I F Y O U ' V E N E V E R U S E D T H E I N T E R N E T T H E I N T E R N E T C A N B E U S I N G Y O U
A M A N D I S C O V E R E D T H A T W H E N H E G O O G L E D H I S N A M E , R E S U L T S I N C L U D E D A F O R E C L O S U R E N O T I C E F R O M A 1 9 9 8 N E W S P A P E R A R T I C L E T H A T H A D B E E N D I G I T I Z E D ( 4 )
Y O U R O N L I N E R E P U T A T I O N C O U L D M A T T E R I F Y O U ' R E A P P L Y I N G T O S C H O O L
3 0 P E R C E N T O F A D M I S S I O N S O F F I C E R S S A I D T H E Y H A D D I S C O V E R E D I N F O R M A T I O N O N L I N E T H A T H A D N E G A T I V E L Y A F F E C T E D A N A P P L I C A N T ' S P R O S P E C T S ( 5 )
Y O U R O N L I N E R E P U T A T I O N C O U L D M A T T E R I F Y O U ' R E L O O K I N G F O R A J O B
S O C I A L M E D I A M O N I T O R I N G S E R V I C E R E P P L E R C O N D U C T E D A S T U D Y W I T H L A B 4 2 U S I N G A R A N D O M S A M P L E O F 3 0 0 I N D I V I D U A L S I N V O L V E D I N T H E H I R I N G P R O C E S S O F A C O M P A N Y , A N D T H E R E S U L T S A R E F A S C I N A T I N G . A M A S S I V E 9 1 % O F T H E E M P L O Y E R S P O L L E D U S E S O C I A L N E T W O R K I N G S I T E S T O S C R E E N P R O S P E C T I V E E M P L O Y E E S . M O R E W O R R Y I N G L Y F O R A P P L I C A N T S , 6 9 % S A Y T H E Y H A V E R E J E C T E D A C A N D I D A T E B E C A U S E O F S O M E T H I N G T H E Y S A W O N O N E O F T H E S E S O C I A L P L A T F O R M S . ( 6 )
R U I N Y O U R O N L I N E R E P U T A T I O N A N D Y O U C A N R U I N Y O U R L I F E A S E N I O R E M P L O Y E E O F A C O R P O R A T I O N W E N T O N A T R I P A N D T W E E T E D A N I L L - A D V I S E D C O M M E N T T H A T S H E T H O U G H T F U N N Y . T H E T W E E T W E N T V I R A L . S H E W A S F I R E D . S H E H A D 1 7 0 F O L L O W E R S . ( 7 )
A " B L A N K C A N V A S " A P P R O A C H W O N ' T N E C E S S A R I L Y H E L P A S M O R E A N D M O R E E M P L O Y E R S A N D U N I V E R S I T I E S W A N T T O S E E S O M E T H I N G O F A N O N L I N E R E P U T A T I O N T O G E T T O K N O W W H O Y O U A R E ( 8 )
G O O G L E Y O U R S E L F F I N D O U T W H E R E Y O U S T A N D
S E A R C H F O R Y O U R N A M E , Y O U R N I C K N A M E S , Y O U R M A I D E N N A M E , M I S S P E L L I N G S O F Y O U R N A M E - - H E C K , I T ' S E V E N A G O O D I D E A T O S E A R C H F O R Y O U R F I R S T N A M E C O U P L E D W I T H A F E W K E Y W O R D S . I F Y O U ' R E W O R R I E D A B O U T W H A T A S P E C I F I C P E R S O N , S U C H A S A P O T E N T I A L E M P L O Y E R , M I G H T F I N D , M A K E S U R E Y O U S E A R C H F O R A N Y I D E N T I F I A B L E I N F O T H E Y M I G H T H A V E A C C E S S T O , S U C H A S Y O U R E M A I L A D D R E S S , A F R E Q U E N T L Y - U S E D U S E R N A M E , O R A P H O N E N U M B E R . ( 9 )
I F Y O U F I N D S O M E T H I N G Y O U D O N ' T W A N T R E C R U I T E R S T O S E E , T A K E I T D O W N , G E T I T T A K E N D O W N O R M A K E I T P R I V A T E ( 9 )
C O N S T A N T L Y M O N I T O R T H E W E B . I F Y O U S E E A P R O B L E M , D E A L W I T H I T Q U I C K L Y . ( 1 0 )
Y O U R O N L I N E R E P U T A T I O N M A T T E R S A S M U C H A S Y O U R P E R S O N A L R E P U T A T I O N B E C A U S E I T I S A P A R T O F Y O U R P E R S O N A L B R A N D . I T C A N B E P E R M A N E N T , I T W I L L B E L O O K E D F O R A N D I T C A N B E S E E N B Y M I L L I O N S . Conclusion
R E F E R E N C E S 1 ) L I N K E D I N ( A U G U S T 2 4 , 2 0 1 5 ) C A T H A R I N E F E N N E L L ; C E O A N D F O U N D E R A T V I D E O B I O . “ H O W F R A G I L E A R E O U R O N L I N E I D E N T I T I E S ? ” R E T R I E V E D M A Y 2 8 , 2 0 1 7 F R O M : H T T P S : / / W W W . L I N K E D I N . C O M / P U L S E / H O W - F R A G I L E - O U R - O N L I N E - I D E N T I T I E S - F E N N E L L - 1 - 2 0 0 - C O N N E C T I O N S 2 ) P R N E W S O N L I N E ( M A R C H 2 5 , 2 0 1 5 ) R I C H A R D B R O W N E L L ; “ 4 T H I N G S Y O U N E E D T O K N O W A B O U T Y O U R D I G I T A L F O O T P R I N T ” R E T R I E V E D M A Y 2 8 , 2 0 1 7 F R O M H T T P : / / W W W . P R N E W S O N L I N E . C O M / 4 - T H I N G S - Y O U - N E E D - T O - K N O W - A B O U T - Y O U R - D I G I T A L - F O O T P R I N T / 3 ) N E W Y O R K T I M E S ( M A R C H 8 , 2 0 1 6 ) K . J . D E L L A N T O N I A ; “ D O N ’ T P O S T A B O U T M E O N S O C I A L M E D I A , C H I L D R E N S A Y ” R E T R I E V E D M A Y 2 7 , 2 0 1 7 F R O M F I L M 2 6 0 R E Q U I R E D R E A D I N G L I S T H T T P S : / / W E L L . B L O G S . N Y T I M E S . C O M / 2 0 1 6 / 0 3 / 0 8 / D O N T - P O S T - A B O U T - M E - O N - S O C I A L - M E D I A - C H I L D R E N - S A Y / ? _ R = 1 4 ) T H E G U A R D I A N ( F E B R U A R Y 1 8 , 2 0 1 6 ) J U L I A P O W L E S A N D E N R I Q U E C H A P A R R O ; “ H O W G O O G L E D E T E R M I N E D O U R R I G H T T O B E F O R G O T T E N ” R E T R I E V E D M A Y 2 3 , 2 0 1 7 F R O M F I L M 2 6 0 R E Q U I R E D R E A D I N G L I S T H T T P S : / / W W W . T H E G U A R D I A N . C O M / T E C H N O L O G Y / 2 0 1 5 / F E B / 1 8 / T H E - R I G H T - B E - F O R G O T T E N - G O O G L E - S E A R C H 5 ) T H E N E W Y O R K T I M E S ( N O V E M B E R 1 0 , 2 0 1 3 ) B U S I N E S S N E W S : P 3 ( L ) ; N A T A S H A S I N G E R . “ T H E Y L O V E D Y O U R G . P . A . T H E N T H E Y S A W Y O U R T W E E T S . ” R E T R I E V E D M A Y 2 4 , 2 0 1 7 F R O M F I L M 2 6 0 R E Q U I R E D R E A D I N G L I S T
R E F E R E N C E S ( C O N T ' D ) 6 ) A D W E E K ( O C T O B E R 2 4 , 2 0 1 1 ) S H E A B E N N E T T ; “ 9 1 % O F E M P L O Y E R S U S E T W I T T E R , F A C E B O O K A N D L I N K E D I N T O S C R E E N J O B A P P L I C A N T S ” R E T R I E V E D J U N E 1 , 2 0 1 7 F R O M H T T P : / / W W W . A D W E E K . C O M / D I G I T A L / S O C I A L - M E D I A - J O B - S C R E E N I N G / 7 ) N E W Y O R K T I M E S ( F E B R U A R Y 1 5 , 2 0 1 5 ) L I F E S T Y L E : P 2 0 ( L ) . J O N R O N S O N ; “ H O W O N E S T U P I D T W E E T B L E W U P J U S T I N E S A C C O ’ S L I F E . ” R E T R I E V E D M A Y 2 8 , 2 0 1 7 F R O M F I L M 2 6 0 R E Q U I R E D R E A D I N G L I S T 8 ) T H E G L O B E A N D M A I L ( J A N U A R Y 1 1 , 2 0 1 3 ) S U Z A N N E B O W N E S S . “ M A K I N G T H E M O S T O F S O C I A L M E D I A : H A V I N G A P R O F E S S I O N A L , V I B R A N T O N L I N E P R E S E N C E I S C R U C I A L W H E N S E A R C H I N G F O R A N E W P O S I T I O N . ” R E T R I E V E D J U N E 1 , 2 0 1 7 F R O M F I L M 2 6 0 R E Q U I R E D R E A D I N G L I S T 9 ) C N E T ( A P R I L 8 , 2 0 1 5 ) S A R A H J A C O B S S O N P U R E W A L . “ H O W T O M A N A G E Y O U R O N L I N E R E P U T A T I O N F O R F R E E ; Y O U R R E P I S E V E R Y T H I N G – E S P E C I A L L Y O N L I N E . ” R E T R I E V E D J U N E 1 , 2 0 1 7 F R O M H T T P S : / / W W W . C N E T . C O M / H O W - T O / H O W - T O - M A N A G E - Y O U R - O N L I N E - R E P U T A T I O N - F O R - F R E E / 1 0 ) C B S N E W S ( J A N U A R Y 1 0 , 2 0 0 9 ) “ H O W T O P R O T E C T , F I X Y O U R O N L I N E R E P U T A T I O N . ” R E T R I E V E D J U N E 2 , 2 0 1 7 F R O M H T T P : / / W W W . C B S N E W S . C O M / N E W S / H O W - T O - P R O T E C T - F I X - Y O U R - O N L I N E - R E P U T A T I O N /

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How important is my online reputation

  • 1.
    H O WI M P O R T A N T I S M Y O N L I N E R E P U T A T I O N ? B Y C H E R Y L W I L S O N F O R F I L M 2 6 0 - F L I P B O O K A S S I G N M E N T
  • 2.
    I H AV E A N O N L I N E R E P U T A T I O N ?
  • 3.
    WE NOW HAVE EASILYACCESSIBLE GATEWAYS TO BROADCAST OURSELVES WHERE WE ALL HAVE A CHANCE TO BE THE STAR OF OUR OWN SHOW. (1)
  • 4.
    W H ET H E R Y O U A R E G R A N D M A L I K I N G Y O U R G R A N D S O N ' S M O T O R C Y C L E H E L M E T O N F A C E B O O K . . .
  • 5.
    . . .O R A P R O F E S S I O N A L B L O G G E Rgraffiti art
  • 6.
    Y O UR D I G I T A L F O O T P R I N T I S P E R M A N E N T F O R E V E R Y O N E O F Y O U R O N L I N E A C T I O N S — P O S I T I V E O R N E G A T I V E , D E L I B E R A T E O R U N I N T E N T I O N A L — T H E R E I S A P E R M A N E N T R E C O R D . ( 2 )
  • 7.
    Y O UR P A R E N T S M I G H T H A V E S T A R T E D Y O U R O N L I N E R E P U T A T I O N F O R Y O U ( 3 )
  • 8.
    E V EN I F Y O U ' V E N E V E R U S E D T H E I N T E R N E T T H E I N T E R N E T C A N B E U S I N G Y O U
  • 9.
    A M AN D I S C O V E R E D T H A T W H E N H E G O O G L E D H I S N A M E , R E S U L T S I N C L U D E D A F O R E C L O S U R E N O T I C E F R O M A 1 9 9 8 N E W S P A P E R A R T I C L E T H A T H A D B E E N D I G I T I Z E D ( 4 )
  • 10.
    Y O UR O N L I N E R E P U T A T I O N C O U L D M A T T E R I F Y O U ' R E A P P L Y I N G T O S C H O O L
  • 11.
    3 0 PE R C E N T O F A D M I S S I O N S O F F I C E R S S A I D T H E Y H A D D I S C O V E R E D I N F O R M A T I O N O N L I N E T H A T H A D N E G A T I V E L Y A F F E C T E D A N A P P L I C A N T ' S P R O S P E C T S ( 5 )
  • 12.
    Y O UR O N L I N E R E P U T A T I O N C O U L D M A T T E R I F Y O U ' R E L O O K I N G F O R A J O B
  • 13.
    S O CI A L M E D I A M O N I T O R I N G S E R V I C E R E P P L E R C O N D U C T E D A S T U D Y W I T H L A B 4 2 U S I N G A R A N D O M S A M P L E O F 3 0 0 I N D I V I D U A L S I N V O L V E D I N T H E H I R I N G P R O C E S S O F A C O M P A N Y , A N D T H E R E S U L T S A R E F A S C I N A T I N G . A M A S S I V E 9 1 % O F T H E E M P L O Y E R S P O L L E D U S E S O C I A L N E T W O R K I N G S I T E S T O S C R E E N P R O S P E C T I V E E M P L O Y E E S . M O R E W O R R Y I N G L Y F O R A P P L I C A N T S , 6 9 % S A Y T H E Y H A V E R E J E C T E D A C A N D I D A T E B E C A U S E O F S O M E T H I N G T H E Y S A W O N O N E O F T H E S E S O C I A L P L A T F O R M S . ( 6 )
  • 14.
    R U IN Y O U R O N L I N E R E P U T A T I O N A N D Y O U C A N R U I N Y O U R L I F E A S E N I O R E M P L O Y E E O F A C O R P O R A T I O N W E N T O N A T R I P A N D T W E E T E D A N I L L - A D V I S E D C O M M E N T T H A T S H E T H O U G H T F U N N Y . T H E T W E E T W E N T V I R A L . S H E W A S F I R E D . S H E H A D 1 7 0 F O L L O W E R S . ( 7 )
  • 15.
    A " BL A N K C A N V A S " A P P R O A C H W O N ' T N E C E S S A R I L Y H E L P A S M O R E A N D M O R E E M P L O Y E R S A N D U N I V E R S I T I E S W A N T T O S E E S O M E T H I N G O F A N O N L I N E R E P U T A T I O N T O G E T T O K N O W W H O Y O U A R E ( 8 )
  • 16.
    G O OG L E Y O U R S E L F F I N D O U T W H E R E Y O U S T A N D
  • 17.
    S E AR C H F O R Y O U R N A M E , Y O U R N I C K N A M E S , Y O U R M A I D E N N A M E , M I S S P E L L I N G S O F Y O U R N A M E - - H E C K , I T ' S E V E N A G O O D I D E A T O S E A R C H F O R Y O U R F I R S T N A M E C O U P L E D W I T H A F E W K E Y W O R D S . I F Y O U ' R E W O R R I E D A B O U T W H A T A S P E C I F I C P E R S O N , S U C H A S A P O T E N T I A L E M P L O Y E R , M I G H T F I N D , M A K E S U R E Y O U S E A R C H F O R A N Y I D E N T I F I A B L E I N F O T H E Y M I G H T H A V E A C C E S S T O , S U C H A S Y O U R E M A I L A D D R E S S , A F R E Q U E N T L Y - U S E D U S E R N A M E , O R A P H O N E N U M B E R . ( 9 )
  • 18.
    I F YO U F I N D S O M E T H I N G Y O U D O N ' T W A N T R E C R U I T E R S T O S E E , T A K E I T D O W N , G E T I T T A K E N D O W N O R M A K E I T P R I V A T E ( 9 )
  • 19.
    C O NS T A N T L Y M O N I T O R T H E W E B . I F Y O U S E E A P R O B L E M , D E A L W I T H I T Q U I C K L Y . ( 1 0 )
  • 20.
    Y O UR O N L I N E R E P U T A T I O N M A T T E R S A S M U C H A S Y O U R P E R S O N A L R E P U T A T I O N B E C A U S E I T I S A P A R T O F Y O U R P E R S O N A L B R A N D . I T C A N B E P E R M A N E N T , I T W I L L B E L O O K E D F O R A N D I T C A N B E S E E N B Y M I L L I O N S . Conclusion
  • 21.
    R E FE R E N C E S 1 ) L I N K E D I N ( A U G U S T 2 4 , 2 0 1 5 ) C A T H A R I N E F E N N E L L ; C E O A N D F O U N D E R A T V I D E O B I O . “ H O W F R A G I L E A R E O U R O N L I N E I D E N T I T I E S ? ” R E T R I E V E D M A Y 2 8 , 2 0 1 7 F R O M : H T T P S : / / W W W . L I N K E D I N . C O M / P U L S E / H O W - F R A G I L E - O U R - O N L I N E - I D E N T I T I E S - F E N N E L L - 1 - 2 0 0 - C O N N E C T I O N S 2 ) P R N E W S O N L I N E ( M A R C H 2 5 , 2 0 1 5 ) R I C H A R D B R O W N E L L ; “ 4 T H I N G S Y O U N E E D T O K N O W A B O U T Y O U R D I G I T A L F O O T P R I N T ” R E T R I E V E D M A Y 2 8 , 2 0 1 7 F R O M H T T P : / / W W W . P R N E W S O N L I N E . C O M / 4 - T H I N G S - Y O U - N E E D - T O - K N O W - A B O U T - Y O U R - D I G I T A L - F O O T P R I N T / 3 ) N E W Y O R K T I M E S ( M A R C H 8 , 2 0 1 6 ) K . J . D E L L A N T O N I A ; “ D O N ’ T P O S T A B O U T M E O N S O C I A L M E D I A , C H I L D R E N S A Y ” R E T R I E V E D M A Y 2 7 , 2 0 1 7 F R O M F I L M 2 6 0 R E Q U I R E D R E A D I N G L I S T H T T P S : / / W E L L . B L O G S . N Y T I M E S . C O M / 2 0 1 6 / 0 3 / 0 8 / D O N T - P O S T - A B O U T - M E - O N - S O C I A L - M E D I A - C H I L D R E N - S A Y / ? _ R = 1 4 ) T H E G U A R D I A N ( F E B R U A R Y 1 8 , 2 0 1 6 ) J U L I A P O W L E S A N D E N R I Q U E C H A P A R R O ; “ H O W G O O G L E D E T E R M I N E D O U R R I G H T T O B E F O R G O T T E N ” R E T R I E V E D M A Y 2 3 , 2 0 1 7 F R O M F I L M 2 6 0 R E Q U I R E D R E A D I N G L I S T H T T P S : / / W W W . T H E G U A R D I A N . C O M / T E C H N O L O G Y / 2 0 1 5 / F E B / 1 8 / T H E - R I G H T - B E - F O R G O T T E N - G O O G L E - S E A R C H 5 ) T H E N E W Y O R K T I M E S ( N O V E M B E R 1 0 , 2 0 1 3 ) B U S I N E S S N E W S : P 3 ( L ) ; N A T A S H A S I N G E R . “ T H E Y L O V E D Y O U R G . P . A . T H E N T H E Y S A W Y O U R T W E E T S . ” R E T R I E V E D M A Y 2 4 , 2 0 1 7 F R O M F I L M 2 6 0 R E Q U I R E D R E A D I N G L I S T
  • 22.
    R E FE R E N C E S ( C O N T ' D ) 6 ) A D W E E K ( O C T O B E R 2 4 , 2 0 1 1 ) S H E A B E N N E T T ; “ 9 1 % O F E M P L O Y E R S U S E T W I T T E R , F A C E B O O K A N D L I N K E D I N T O S C R E E N J O B A P P L I C A N T S ” R E T R I E V E D J U N E 1 , 2 0 1 7 F R O M H T T P : / / W W W . A D W E E K . C O M / D I G I T A L / S O C I A L - M E D I A - J O B - S C R E E N I N G / 7 ) N E W Y O R K T I M E S ( F E B R U A R Y 1 5 , 2 0 1 5 ) L I F E S T Y L E : P 2 0 ( L ) . J O N R O N S O N ; “ H O W O N E S T U P I D T W E E T B L E W U P J U S T I N E S A C C O ’ S L I F E . ” R E T R I E V E D M A Y 2 8 , 2 0 1 7 F R O M F I L M 2 6 0 R E Q U I R E D R E A D I N G L I S T 8 ) T H E G L O B E A N D M A I L ( J A N U A R Y 1 1 , 2 0 1 3 ) S U Z A N N E B O W N E S S . “ M A K I N G T H E M O S T O F S O C I A L M E D I A : H A V I N G A P R O F E S S I O N A L , V I B R A N T O N L I N E P R E S E N C E I S C R U C I A L W H E N S E A R C H I N G F O R A N E W P O S I T I O N . ” R E T R I E V E D J U N E 1 , 2 0 1 7 F R O M F I L M 2 6 0 R E Q U I R E D R E A D I N G L I S T 9 ) C N E T ( A P R I L 8 , 2 0 1 5 ) S A R A H J A C O B S S O N P U R E W A L . “ H O W T O M A N A G E Y O U R O N L I N E R E P U T A T I O N F O R F R E E ; Y O U R R E P I S E V E R Y T H I N G – E S P E C I A L L Y O N L I N E . ” R E T R I E V E D J U N E 1 , 2 0 1 7 F R O M H T T P S : / / W W W . C N E T . C O M / H O W - T O / H O W - T O - M A N A G E - Y O U R - O N L I N E - R E P U T A T I O N - F O R - F R E E / 1 0 ) C B S N E W S ( J A N U A R Y 1 0 , 2 0 0 9 ) “ H O W T O P R O T E C T , F I X Y O U R O N L I N E R E P U T A T I O N . ” R E T R I E V E D J U N E 2 , 2 0 1 7 F R O M H T T P : / / W W W . C B S N E W S . C O M / N E W S / H O W - T O - P R O T E C T - F I X - Y O U R - O N L I N E - R E P U T A T I O N /