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Think cover letters don't matter? Think again. Learn how recruiters really evaluate them, based on my experience hiring at LinkedIn and startups.
Learn more at www.breakinto.tech
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2. Discover tech tools that expedite the planning process.
3. Learn how new trends in meeting design, technology, team-building and F&B can be incorporated into meetings & events.
Have questions about this presentation? We'll be moderating a LIVE Q&A on Twitter on May 5, 2015 at 1pm CT/2pm ET. Tweet questions to @PYMLive and tag with #IAAPAPW.
This presentation was created as a gift to the members of IAAP in honor of Administrative Professionals Week. For more on-demand learning, or to find in-depth sessions mentioned in this presentation, visit http://iaap-hq.org.
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Have questions about this presentation? We'll be moderating a LIVE Q&A on Twitter on May 5, 2015 at 1pm CT/2pm ET. Tweet questions to @PYMLive and tag with #IAAPAPW.
This presentation was created as a gift to the members of IAAP in honor of Administrative Professionals Week. For more on-demand learning, or to find in-depth sessions mentioned in this presentation, visit http://iaap-hq.org.
For more articles on how to plan meetings and events, visit http://planyourmeetings.com - where subscriptions and great ideas are free.
Want to land a sweet tech job? But not sure how to break in? Discover the seven secrets that took me from teaching kindergarten to landing jobs at Apple, LinkedIn, and startups!
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1. R é a l i s é e p a r
C O N F É R E N C E
Du bon usage
d’une charte
graphique
LANCEZ VOTRE PROJET
DE STARTUP
2. D A V I D E N D I C O
C O F O U N D E R & E R G O D E S I G N E R
@ D a v i d E n d i c o
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 2 - 4 4
3. B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 3 - 4 4
D U B O N U S A G E D ’ U N E C H A R T E G R A P H I Q U E
Quoi que c’est une
charte graphique ?
4. P E T I T E D É F I N I T I O N
Charte graphique
Ensemble des éléments et des normes d’utilisation définissant
l’identité visuelle de la marque.
— Stratégies
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 4 - 4 4
5. P E T I T E D É F I N I T I O N
Identité visuelle
Ensemble des éléments graphiques visant à exprimer la
personnalité de la marque et à faciliter sa reconnaissance.
— Publicitor 8e
édition, p. 17
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 5 - 4 4
7. B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 7 - 4 4
8. B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 8 - 4 4
9. B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 9 - 4 4
10. B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 1 0 - 4 4
11. B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 1 1 - 4 4
12. B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 1 2 - 4 4
13. B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 1 3 - 4 4
D U B O N U S A G E D ’ U N E C H A R T E G R A P H I Q U E
D'accord, mais y'a
quoi dedans ?
15. Tu veux une charte graphique ?
Attends, je vais te faire un p'tit logo et
te trouver une police cool sur Dafont,
tu vas voir, ça va être trop groovy !
J'ai confiance
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 1 5 - 4 4
16. B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 1 6 - 4 4
17. Logotype
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 1 7 - 4 4
18. C o r p o r at e d e s i g n – p r i n t
C H A R T E G R A P H I Q U E
Log o e t Li g n e s
VA R I A N T E S D E L A P R É S E N TAT I O N
P O S I T I F
P O U R L E S I M P R E S S I O N S / S U P P O R T S E N C O U L E U R , L E LO G O D ’A R T E E S T R E -
P R O D U I T S E U L E M E N T E N P O S I T I F (O R A N G E D ’A R T E ) E T E N B L A N C . P O U R L A
C O M P O S I T I O N E X AC T E D E S C O U L E U R S , S E R E P O R T E R A L A PAG E 7.
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 1 8 - 4 4
19. C O M P O S I T I O N E X AC T E D E S C O U L E U R S , S E R E P O R T E R A L A PAG E 7.
ZO N E D E P R OT E C T I O N :
L E LO G O A R T E P E U T Ê T R E D I S P O S É
L I B R E M E N T E N R E S P E C TA N T L A ZO N E
D E P R OT E C T I O N .
L’ E S PAC E M I N I M U M E S T R E P R É S E N T É
PA R L A H A U T E U R E T L A L A R G E U R
( F Û T ) D U « R » .
E XC E P T I O N S : S I L A H A U T E U R / L A R -
G E U R D E L A ZO N E D E P R OT E C T I O N
E S T R E S T R E I N T E , L’ E S PAC E M I N I M U M
P E U T E T R E R E D U I T A L A M O I T I E D U
F Û T D U « R » .
ZO N E D E P R OT E C T I O N L I G N E S :
E S PAC E M I N I M A L PA R R A P P O R T A U LO G O
E N F O N C T I O N D E L A P R É S E N TAT I O N E N
H A U T.
L E R E C O U R S A U X L I G N E S N ’ E S T PA S
O B L I G ATO I R E .
S I L E LO G O A R T E E S T U T I L I S É S A N S T E X T E ,
I L N E FA U T PA S D E L I G N E .
n o n o n on o n o
ZONE DE PROTECTION :
ZO N E D E P R OT E C T I O N :
L E LO G O A R T E P E U T Ê T R E D I S P O S É
L I B R E M E N T E N R E S P E C TA N T L A ZO N E
D E P R OT E C T I O N .
L’ E S PAC E M I N I M U M E S T R E P R É S E N T É
PA R L A H A U T E U R E T L A L A R G E U R
( F Û T ) D U « R » .
E XC E P T I O N S : S I L A H A U T E U R / L A R -
G E U R D E L A ZO N E D E P R OT E C T I O N
E S T R E S T R E I N T E , L’ E S PAC E M I N I M U M
P E U T E T R E R E D U I T A L A M O I T I E D U
F Û T D U « R » .
ZO N E D E P R OT E C T I O N L I G N E S :
E S PAC E M I N I M A L PA R R A P P O R T A U LO G O
E N F O N C T I O N D E L A P R É S E N TAT I O N E N
H A U T.
L E R E C O U R S A U X L I G N E S N ’ E S T PA S
O B L I G ATO I R E .
S I L E LO G O A R T E E S T U T I L I S É S A N S T E X T E ,
I L N E FA U T PA S D E L I G N E .
n o n o n on o n o
INTERDICTIONS :
5
N É G AT I F ( TO U J O U R S B L A N C ) P O S I T I F E T N É G AT I F S U R I M AG E
P O S I T I F
N O I R
P O U R L E S I M P R E S S I O N S / S U P P O R T S E N N O I R & B L A N C
P O S I T I F
4 5 % N O I R
RÈGLES D'APPLICATIONS :
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 1 9 - 4 4
20. 20
CCI ALSACE
CCI STRASBOURG
ET BAS-RHIN
CCI CHALONS-EN-CHAMPAGNE
VITRY-LE-FRANÇOIS
STE-MÉNÉHOULD
CONSTRUCTION DES LOGOTypES :
taille de
référence :
X=18mm
taille de
référence :
X=18mm
taille de
référence :
X=18mm
X/4
X/4
X/4
X
X
X
alignement
alignement
alignement
typo nom
corps 28 pt
approche -5 pt
typo cci
corps 31 pt
approche -5 pt
typo nom
corps 23 pt
interligne 20 pt
approche -5 pt
typo nom
corps 19 pt
interligne 18 pt
approche -5 pt
typo cci
corps 26 pt
approche -5 pt
typo cci
corps 22 pt
approche -5 pt
L’appellation est composée avec la typographie Scout Bold,
en capitales d’imprimerie.
Dossier "CCI-logos/
CCI-echelons_types".
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 20-44
21. Logotype
Formats de
fichiers
Jpg
Png
Svg
Ai
Modes de
couleurs
CMJN
RVB
Pantones
NB
Règles
d'utilis ation
Espacements
Interdictions
Cas d'usages
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 2 1 - 4 4
22. Logotype
Couleurs
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 2 2 - 4 4
23. B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 2 3 - 4 4
24. p o n d É r at i o n d e s C o U L e U r s
B L A N C
N O I R
O R A N G E A R T E
Journal
CMJN
RVB
PANTONE
HEX
C 0
M 80
J 100
N 0
R 250
V 72
B 28
172C
#FD4600
C 0
M 75
J 100
N 0
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 2 4 - 4 4
25. C o r p o r at e d e s i g n – p r i n t
C H A R T E G R A P H I Q U E
L A C O U L E U R P R I M A I R E O R A N G E E S T C O M P L É T É E PA R 4 A U T R E S
C O U L E U R S Q U I P E U V E N T Ê T R E U T I L I S É E S L I B R E M E N T : .
U n iV e r s CH ro M ati Q U e s eCo n da i r e
Co U Le U r s d ’aCCe ntUati o n
r e d
C : 0
M : 1 0 0
Y: 1 0 0
K : 0
R : 2 3 3
G : 3 4
B : 5 0
PA N TO N E :
0 3 2 C
L aVa n d e
C : 9 0
M : 1 0 0
Y: 0
K : 0
R : 74
G : 3 7
B : 1 1 8
PA N TO N E :
2 6 7 C
C o r a i L
C : 0
M : 5 0
Y: 5 0
K : 0
R : 2 5 5
G : 1 5 2
B : 1 4 4
PA N TO N E :
1 6 3 5 C
r U B i s
C : 5 0
M : 1 0 0
Y: 3 5
K : 0
R : 1 8 0
G : 0
B : 1 0 0
PA N TO N E :
2 2 1 C
g r i s
C : 6 5
M : 4 3
Y: 2 6
K : 7 8
R : 3 4
G : 4 6
B : 5 9
PA N TO N E :
4 3 2 C
R A L :
7 0 1 6 G R I S A N T H R AC I T E
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 2 5 - 4 4
26. Couleurs
Déclinaisons
de couleurs
Primaires
Secondaires
Modes de
couleurs
RVB / CMJN
Pantones
Hexadécimal
Règles
d'utilis ation
Contrastes
Impression
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 2 6 - 4 4
27. B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 2 7 - 4 4
29. t Y p o d ’a r te
G OT H A M E S T L A N O U V E L L E T Y P O G R A P H I E D ‘A R T E .
L A P O L I C E G OT H A M E S T E S S E N T I E L L E M E N T
U T I L I S É E E N M A J U S C U L E S .
TA I L L E D E C O R P S D E T E X T E
À U T I L I S E R S I P O S S I B L E DA N S L E S TA I L L E S S U I VA N T E S E N P O I N T S .
goTham7 2 P T
goTham
goTham5 0 P T
goTham 3 6 P T
goTham 2 5 P T
goTham 1 8 P T
goTham 1 2 , 5 P T
8 , 5 P T
goTham 6 , 2 5 P T
Y p o d ’a r te
G OT H A M E S T L A N O U V E L L E T Y P O G R A P H I E D ‘A R T E .
L A P O L I C E G OT H A M E S T E S S E N T I E L L E M E N T
U T I L I S É E E N M A J U S C U L E S .
TA I L L E D E C O R P S D E T E X T E
À U T I L I S E R S I P O S S I B L E DA N S L E S TA I L L E S S U I VA N T E S E N P O I N T S .
goTham7 2 P T
goTham
goTham5 0 P T
goTham 3 6 P T
goTham 2 5 P T
goTham 1 8 P T
goTham 1 2 , 5 P T
8 , 5 P T
goTham 6 , 2 5 P T
t Y p o d ’a F F i CH ag e
O K S A N A 2 0 1 0 E S T PA R A I L L E U R S L A P O L I C E U T I L I S É E P O U R L’A F F I C H AG E ,
C H AQ U E F O I S Q U ’ I L E S T N É C E S S A I R E D ’AC C E N T U E R P L U S E N C O R E L A T Y P O G R A P H I E .
E XC L U S I V E M E N T E N M A J U S C U L E S .
U t i L i s at i o n p r i M a i r e : G R A N D S C H I F F R E S S T Y L I S É S
U t i L i s at i o n s e C o n da i r e : LO G O S S T Y L I S É S , R U B R I Q U E S , E TC . .
L É G E R
N O R M A L
G R A S
0 1 2 3 4 5 6 7 8 9
0 1 2 3 4 5 6 7 8 9
0 1 23 4 5 6 7 8 9
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 2 9 - 4 4
30. 13G OT H A M E S T U T I L I S É E AV E C L E S S T Y L E S
D E P O L I C E S U I VA N T S
ABC D EFG H IJ K LM N O P Q RSTU V W X Y Z
abcdefghijklmnopqrstuv w x yz
0123 45 678 9 ?! ., :@ +
L i g H t ( L É g e r )
U N I Q U E M E N T DA N S L E S P U B L I C AT I O N S A R T E D E H A U T E T E N U E E T
F O R T E M E N T A X É E S S U R L’ I M AG E D E L A C H A Î N E
( E X : M E N S U E L D E S P R O G R A M M E S A R T E - M AG A Z I N , R A P P O R T D ’AC T I V I T É , D O S S I E R D E P R E S S E )
aBc D efg h iJ k Lm N O P Q rSTU V W x Y Z
abcdefghijklmnopqrstuv w x yz
0123 45 678 9 ?! . , :@ +
B o o K
É C R I T U R E P R I M A I R E DA N S TO U T E S L E S P U B L I C AT I O N S
abcd e fg h iJ k lm n o p q RsTu v w x y Z
a b cd ef g h ij kl m n o p q rst uv w x yz
012 3 45 678 9 ?! . , : @ +
g r a s
É C R I T U R E P R I M A I R E DA N S TO U T E S L E S P U B L I C AT I O N S
A BC D E FG H IJ K LM N O P Q R STU V W X Y Z
a b cd ef g h i j k l m n o p q r st uv w x y z
01 2 3 4 5 678 9 ?! . , : @+
n o i r
U N I Q U E M E N T DA N S L E S P U B L I C AT I O N S A R T E D E H A U T E T E N U E E T
F O R T E M E N T A X É E S S U R L’ I M AG E D E L A C H A Î N E
( E X : M E N S U E L D E S P R O G R A M M E S A R T E - M AG A Z I N , R A P P O R T D ’AC T I V I T É , D O S S I E R D E P R E S S E )
ABC D EFG H IJ K LM N O P Q RSTU V W X Y Z
abcdefghijklmnopqrstuv w x yz
0123 45 678 9 ?! ., :@ +
L i g H t ( L É g e r )
U N I Q U E M E N T DA N S L E S P U B L I C AT I O N S A R T E D E H A U T E T E N U E E T
F O R T E M E N T A X É E S S U R L’ I M AG E D E L A C H A Î N E
( E X : M E N S U E L D E S P R O G R A M M E S A R T E - M AG A Z I N , R A P P O R T D ’AC T I V I T É , D O S S I E R D E P R E S S E )
aBc D efg h iJ k Lm N O P Q rSTU V W x Y Z
abcdefghijklmnopqrstuv w x yz
0123 45 678 9 ?! . , :@ +
B o o K
É C R I T U R E P R I M A I R E DA N S TO U T E S L E S P U B L I C AT I O N S
abcd e fg h iJ k lm n o p q RsTu v w x y Z
a b cd ef g h ij kl m n o p q rst uv w x yz
012 3 45 678 9 ?! . , : @ +
g r a s
É C R I T U R E P R I M A I R E DA N S TO U T E S L E S P U B L I C AT I O N S
A BC D E FG H IJ K LM N O P Q R STU V W X Y Z
a b cd ef g h i j k l m n o p q r st uv w x y z
01 2 3 4 5 678 9 ?! . , : @+
n o i r
U N I Q U E M E N T DA N S L E S P U B L I C AT I O N S A R T E D E H A U T E T E N U E E T
F O R T E M E N T A X É E S S U R L’ I M AG E D E L A C H A Î N E
( E X : M E N S U E L D E S P R O G R A M M E S A R T E - M AG A Z I N , R A P P O R T D ’AC T I V I T É , D O S S I E R D E P R E S S E )
ABC D EFG H IJ K LM N O P Q RSTU V W X Y Z
abcdefghijklmnopqrstuv w x yz
0123 45 678 9 ?! ., :@ +
L i g H t ( L É g e r )
U N I Q U E M E N T DA N S L E S P U B L I C AT I O N S A R T E D E H A U T E T E N U E E T
F O R T E M E N T A X É E S S U R L’ I M AG E D E L A C H A Î N E
( E X : M E N S U E L D E S P R O G R A M M E S A R T E - M AG A Z I N , R A P P O R T D ’AC T I V I T É , D O S S I E R D E P R E S S E )
aBc D efg h iJ k Lm N O P Q rSTU V W x Y Z
abcdefghijklmnopqrstuv w x yz
0123 45 678 9 ?! . , :@ +
B o o K
É C R I T U R E P R I M A I R E DA N S TO U T E S L E S P U B L I C AT I O N S
abcd e fg h iJ k lm n o p q RsTu v w x y Z
a b cd ef g h ij kl m n o p q rst uv w x yz
012 3 45 678 9 ?! . , : @ +
g r a s
É C R I T U R E P R I M A I R E DA N S TO U T E S L E S P U B L I C AT I O N S
A BC D E FG H IJ K LM N O P Q R STU V W X Y Z
a b cd ef g h i j k l m n o p q r st uv w x y z
01 2 3 4 5 678 9 ?! . , : @+
n o i r
U N I Q U E M E N T DA N S L E S P U B L I C AT I O N S A R T E D E H A U T E T E N U E E T
F O R T E M E N T A X É E S S U R L’ I M AG E D E L A C H A Î N E
( E X : M E N S U E L D E S P R O G R A M M E S A R T E - M AG A Z I N , R A P P O R T D ’AC T I V I T É , D O S S I E R D E P R E S S E )
ABC D EFG H IJ K LM N O P Q RSTU V W X Y Z
abcdefghijklmnopqrstuv w x yz
0123 45 678 9 ?! ., :@ +
L i g H t ( L É g e r )
U N I Q U E M E N T DA N S L E S P U B L I C AT I O N S A R T E D E H A U T E T E N U E E T
F O R T E M E N T A X É E S S U R L’ I M AG E D E L A C H A Î N E
( E X : M E N S U E L D E S P R O G R A M M E S A R T E - M AG A Z I N , R A P P O R T D ’AC T I V I T É , D O S S I E R D E P R E S S E )
aBc D efg h iJ k Lm N O P Q rSTU V W x Y Z
abcdefghijklmnopqrstuv w x yz
0123 45 678 9 ?! . , :@ +
B o o K
É C R I T U R E P R I M A I R E DA N S TO U T E S L E S P U B L I C AT I O N S
abcd e fg h iJ k lm n o p q RsTu v w x y Z
a b cd ef g h ij kl m n o p q rst uv w x yz
012 3 45 678 9 ?! . , : @ +
g r a s
É C R I T U R E P R I M A I R E DA N S TO U T E S L E S P U B L I C AT I O N S
A BC D E FG H IJ K LM N O P Q R STU V W X Y Z
a b cd ef g h i j k l m n o p q r st uv w x y z
01 2 3 4 5 678 9 ?! . , : @+
n o i r
U N I Q U E M E N T DA N S L E S P U B L I C AT I O N S A R T E D E H A U T E T E N U E E T
F O R T E M E N T A X É E S S U R L’ I M AG E D E L A C H A Î N E
( E X : M E N S U E L D E S P R O G R A M M E S A R T E - M AG A Z I N , R A P P O R T D ’AC T I V I T É , D O S S I E R D E P R E S S E )
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 30-44
31. 17
O N - A I R O F F - A I R
O N - A I R U N D O F F - A I R T Y P O G R A P H I E B A S I E R E N A U F D E N G L E I C H E N V O R G A B E N
C O R P O R A T E D E S I G N – A N W E N D U N G
aRTe g.e.i.e.
4 quai du chanoine winTeReR
cs 20035
67080 sTRasbouRg cedex
posTfach 1980
77679 kehl
L A T Y P O G R A P H I E À L’A N T E N N E E T H O R S A N T E N N E
R E P O S E S U R L E S M Ê M E S P R I N C I P E S
O N - A I R O F F - A I R / P R I N T
n s d e p o Li Ce s
R T E E S T L E F R U I T D E L A C O M B I N A I S O N
K S A N A D E G R A N D E TA I L L E .
N C I PA L E
B E I S P I E L E :
D A S N E U E T Y P O G R A F I S C H E G E S I C H T V O N A R T E E R G I B T S I C H A U S D E R
K O M B I N A T I O N D E R G O T H A M M I T D E N G R O S S E N Z A H L E N D E R O K S A N A .
2loRem
ipsumdol
immeR noch den
schalk im nacken:
RegisseuR
claude chabRol
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 3 1 - 4 4
33. Typographies
Polices
employées
Primaires
Secondaires
Alternatives
Styles de
paragraphes
Polices
Graisses
Tailles
Règles
d'utilis ation
Cas d'usages
Compositions
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 3 3 - 4 4
35. C o r p o r at e d e s i g n – p r i n t
C H A R T E G R A P H I Q U E
L a Fo r M e /s H a pe – V eC te U r d ’ i n Fo r M ati o n
+
F O R M EI M AG E
L E S F O R M E S S O N T G É N É R É E S E N F O N C T I O N D E S
A P P L I C AT I O N S . V E I L L E R À C E Q U E L E S C O I N S N E
F O R M E N T PA S D E S A N G L E S T R O P A I G U S .
É V I T E R S I P O S S I B L E L A S U P E R P O S I T I O N D E
V I S AG E S , D E M Ê M E Q U E D E S Y E U X , D U N E Z E T D E
L A B O U C H E .
25
L E S I M AG E S P E U V E N T Ê T R E
P R E S E N T E E S DA N S U N E F O R M E /
S H A P E
M e s s ag e
C L A I R
E T S I M P L E
i M paC t s U r L’ i M ag e d ’a r t e
FA I B L E À M OY E N
S C U L P T U R E C O M M E T E X T U R E DA N S U N E F O R M E / S H A P E .
L A F O R M E / S H A P E R E C O U V R E ( L AY E R ) L’ I M AG E .
L A C O U C H E ( L AY E R ) E S T L É G È R E M E N T T R A N S PA R E N T E .
M e s s ag e
C L A S S I Q U E
S É R I E U X
N O B L E
S O L E N N E L
i M paC t s U r L’ i M ag e d ’a r t e
É L E V É
U t i L i s at i o n
C o M M e V e C t e U r d ‘ i M ag e
L a Fo r M e /s H a pe – V eC te U r d ’ i n Fo r M ati o n
+
F O R M EI M AG E
L E S F O R M E S S O N T G É N É R É E S E N F O N C T I O N D E S
A P P L I C AT I O N S . V E I L L E R À C E Q U E L E S C O I N S N E
F O R M E N T PA S D E S A N G L E S T R O P A I G U S .
É V I T E R S I P O S S I B L E L A S U P E R P O S I T I O N D E
V I S AG E S , D E M Ê M E Q U E D E S Y E U X , D U N E Z E T D E
L A B O U C H E .
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 3 5 - 4 4
36. 27
F o r M e B L a n C H e *
C O R R E S P O N D DAVA N TAG E
À D E S C O N T E N U S I N F O R M AT I F S
L E M E S S AG E E S T
C L A I R ,
D I R E C T E T
S I M P L E
U n e F o r M e / s H a p e aV e C L a s C U L p t U r e
S Y M B O L I S E P L U TÔT D E S
C O N T E N U S P O R T E U R S D ’ I M AG E
L E M E S S AG E E S T S É R I E U X
A R T E P R O U D LY P R E S E N T S
E T C L A S S I Q U E
claude chabRol
heRZlichen glückwunsch
fÉliciTaTion
20.1515. mÄRZ 2011
aRTe–pRemieRe
claude chabRol
die dokumenTaTion
15/03/11um 20.15 uhR
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 3 6 - 4 4
37. ÉLÉMENT GRApHIQUES
Il est possible d’utiliser des cadrages zoomés sur le sigle, ou certains
des éléments le constituant. On peut aussi le modéliser en 3D.
Ne pas déformer les éléments et/ou le sigle.
Ne pas changer les proportions des élements du sigle.
INTERDITS
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 3 7 - 4 4
38. I M A G E F I L T E R I N G
I M A G E
U s e w i t h 3 0 % o p a c i t y
+ F I L T E R
U s e b l a c k a n d w h i t e f i l t e r
+ G R A D I E N T
U s e w i t h o v e r l a y c o l o r b l e n d i n g
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 3 8 - 4 4
39. G U I D E L I N E S U S E E X A M P L E
Préservons
votre capacité
d’entreprendre
Micro-entrepeneur ? Arrêtez de
perdre du temps ! Devis, factures,
livre de compte, déclaration RSI...
KoalaME est là pour vous !
F O N T S
L O G O
I M A G E
C O L O R S
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 3 9 - 4 4
40. 62
gabaritword
46 avenue de la Grande Armée – CS 500071 - 75858 Paris Cedex 17 - T. 01 23 45 67 89 - F. 01 23 45 67 89 www.cci.fr
Madame, Monsieur,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum sagittis nibh ac felis luctus sit amet
tristique justo rhoncus. Cras eleifend egestas felis vel adipiscing. Cras eu odio ut neque scelerisque mattis.
Donec non arcu velit, pharetra luctus massa. Duis velit libero, aliquet quis interdum at, pretium id dui.
Donec venenatis, diam scelerisque pretium scelerisque, massa eros imperdiet diam, in pulvinar leo sem ac
arcu. Nunc turpis ligula, ullamcorper vitae varius in, bibendum vel nisi. Suspendisse in velit sit amet libero
eleifend varius. Sed pretium faucibus orci, ac molestie nisi elementum dapibus.
Morbi a tellus urna. Donec tellus dolor, lacinia eget tempus vitae, sagittis vitae quam. Maecenas aliquet
turpis nec lectus vehicula ullamcorper tincidunt erat porta. Quisque dapibus tristique elit. Aliquam lectus
massa, tempor eu scelerisque sodales, scelerisque vitae enim. Nulla tincidunt sodales dignissim. Sed
cursus aliquam arcu nec vulputate. Praesent suscipit metus vehicula ante vulputate at mollis eros hendre-
rit. Aliquam sagittis velit neque. Sed scelerisque odio sit amet sem suscipit venenatis. Vivamus volutpat
molestie erat eget convallis. Morbi eget dui lorem. In at urna et massa porta venenatis. Donec ullamcorper
felis sed ipsum volutpat condimentum. Sed pellentesque erat eu tellus aliquet sodales.
Maecenas eu augue eu risus fringilla tempus. Curabitur vitae dui ipsum, sit amet dictum augue. Vestibulum
ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Pellentesque egestas sem vitae
elit rutrum bibendum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia
Curae; Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.
Praesent rhoncus semper laoreet. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere
cubilia Curae;
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum sagittis nibh ac felis luctus sit amet
tristique justo rhoncus. Cras eleifend egestas felis vel adipiscing. Cras eu odio ut neque scelerisque mattis.
Donec non arcu velit, pharetra luctus massa. Duis velit libero, aliquet quis interdum at, pretium id dui.
Donec venenatis, diam scelerisque pretium scelerisque, massa eros imperdiet diam, in pulvinar leo sem ac
arcu. Nunc turpis ligula, ullamcorper vitae varius in, bibendum vel nisi. Suspendisse in velit sit amet libero
eleifend varius. Sed pretium faucibus orci, ac molestie nisi elementum dapibus.
Morbi a tellus urna. Donec tellus dolor, lacinia eget tempus vitae, sagittis vitae quam. Maecenas aliquet
turpis nec lectus vehicula ullamcorper tincidunt erat porta. Quisque dapibus tristique elit. Aliquam lectus
massa, tempor eu scelerisque sodales, scelerisque vitae enim. Nulla tincidunt sodales dignissim. Sed
cursus aliquam arcu nec vulputate. Praesent suscipit metus vehicula ante vulputate at mollis eros hendre-
rit. Aliquam sagittis velit neque. Sed scelerisque odio sit amet sem suscipit venenatis. Vivamus volutpat
molestie erat eget convallis. Morbi eget dui lorem. In at urna et massa porta venenatis. Donec ullamcorper
felis sed ipsum volutpat condimentum. Sed pellentesque erat eu tellus aliquet sodales.
Paris, le 12/09/13
corpS de texte
DejaVu Sans condensed
corps 8,5 pt
interlignage 13 pt
Ferré à gauche ou justifié.
Noir 100%
SpécificationS
On se base sur
la construction
du communiqué
depresse.
(page 55)
L’utilisation du sigle
en «puce» (bullet point)
est proscrite.
50
T. 01 23 45 67 89 - M. 06 23 45 67 89 - F. 01 23 45 67 89
Centre de Salorges - 16 quai Ernest Renaud
BP 90517 - 44105 Nantes Cedex 4
f.idoux@ccinantes.fr www.nantesstnazaire.cci.fr
T. 01 23 45 67 89 - M. 06 23 45 67 89 - F. 01 23 45 67 89
46 avenue de la Grande Armée – CS 500071
75858 Paris Cedex 17
t.coiffier@ccifrance.fr www.cci.fr
thibaut coiffier
Chargé de projet
CartedeVisite
papeterie
Utiliser les modèles :
Dossier CCI-supports/
papeterie/CCI-cartedevisite.eps.
t.coiffier@ccifrance.fr Mob 06 23 45 67 89
46 avenue de la Grande Armée
CD 50071- 75858 Paris Cedex 17
tel 01 23 45 67 89 fax 01 23 45 67 88
www.cci.fr
thibaut coiffier
Chargé de projet
t.coiffier@international.cci.fr Mob 06 23 45 67 89
46 avenue de la Grande Armée
CD 50071- 75858 Paris Cedex 17
tel 01 23 45 67 89 fax 01 23 45 67 88
www.international.cci.fr
T. 01 23 45 67 89 - M. 06 23 45 67 89 - F. 01 23 45 67 89
Centre de Salorges - 16 quai Ernest Renaud
BP 90517 - 44105 Nantes Cedex 4
f.idoux@ccinantes.fr www.nantesstnazaire.cci.fr
fabien idoux
Responsable logistique
Direction des opérations
thibaut coiffier
Chargé de projet
cci nanteS
St-naZaire
cci nÎmeS
cci international
taille de
référence :
X=10mm
le logo est
centré dans
la hauteur
de la carte.
X/4
X/2
X/2
X
nom
Scout Bold
corps 9 pt
interlignage 11pt
approche 20 pt
titre
DejaVu Sans condensed
corps 6 pt
interlignage 8 pt
approche 20 pt
adreSSe
DejaVu Sans condensed
corps 6 pt
interlignage 8 pt
approche 20 pt
web
rouge : C0 M100 J62 N0
SpécificationS
format 85 x 55 mm
impreSSion
en quadrichromie
papier blanc 300 g
alignement
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 40-44
43. Je veux une charte graphique sérieuse
et moderne, orientée web et livrée
avec son kit media. T'es avec moi ?
Okay
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 4 3 - 4 4
44. Merci de votre attention !
Avez-vous des
questions ?
B e a r S t u d i o
A l l r i g h t s r e s e r v e d
@ D a v i d E n d i co 4 4 - 4 4