This document discusses how an Austrian NGO called ICT4D.at uses various Web 2.0 tools like blogs, wikis, social networks, content sharing platforms, and analytics tools to raise awareness about ICT4D (Information and Communication Technologies for Development), inform people about related news, projects and their own work, and establish contact with interested people. It concludes that using these free tools requires little effort but enhances the reach of their information to a large audience and creates publicity through reused CC-licensed content, though not every tool is effective so they try different options through trial and error.