This document discusses how actors in innovation ecosystems are using social media tools to promote themselves. It introduces a framework called the Digital Identity Quality Standard (DID) to measure how integrated networks are on sharing platforms like Twitter and Facebook. Several Italian innovation networks are analyzed using this framework. The document then introduces Innovation Sky, a virtual park that supports business and research through services focused on visibility, marketing, social media automation, technology transfer and internationalization across sectors. Innovation Sky utilizes a network of web platforms and social media identities to connect the global innovation ecosystem.

1. Social Media and web 2.0 for the promotion of
Tech Parks and Incubators
1/20
12/10/12 Titolo della presentazione

2. INTERNET SCENARIO
a global network
of innovation networks

3. Internet Scenario Internet Audience
a global network
of innovation networks

4. Internet Scenario Web 2.0
a global network
of innovation networks

5. Internet Scenario Content Marketing
a global network
of innovation networks

6. HOW THE ACTORS OF THE INNOVATION ECOSYSTEM
ARE USING SOCIAL MEDIA TOOLS FOR THEIR PROMOTION?
a global network
of innovation networks

7. SOCIAL MEDIA: THE DIGITAL IDENTITY QUALITY STANDARD
DID (Digital Identity) mesure the degree of maturity and penetration of networks on sharing
and connective platforms.
DID + + + others [ ]
DID + or + others [ ]
DID others [ ]
DID only
DID without
DID down

8. APSTI DIGITAL IDENTITY QUALITY STANDARD
Italian National Network of Scientific and Technological Parks
Area Science Park
Parco Tecnologico Padano Environment Park
Vega Park Molise Innovazione
Palmer
Friuli Innovazione Parco Scientifico Romano
PST Tecnomarche PST KR
Science Park RAF
Polo Tecnologico di Navacchio Servitec
Pontech Star Verona
Kilometro Rosso Technapoli
Veneto Innovazione Tecnopolis
PST Galileo Toscana Life Sciences
PST Sicilia Umbria Innovazione
Sardegna Ricerche
Tecinnova Parma
APSTI Tecnopolo
DID Twitter + Facebook + Others
DID Twitter or Facebook + Others
DID Others
Other Case Studies:
DID Only RSS
Apte, Sardegna Ricerche,
DID Without RSS Tecnopolis
DID Down

9. APSTI: HIGH DIGITAL IDENTITY QUALITY STANDARD
Italian National Network of Scientific and Technological Parks
Area Science Park
Parco Tecnologico Padano Environment Park
Vega Park Molise Innovazione
Palmer
Friuli Innovazione Parco Scientifico Romano
PST Tecnomarche PST KR
Science Park RAF
Polo Tecnologico di Navacchio Servitec
Pontech Star Verona
Kilometro Rosso Technapoli
Veneto Innovazione Tecnopolis
PST Galileo Toscana Life Sciences
PST Sicilia Umbria Innovazione
Sardegna Ricerche
Tecinnova Parma
APSTI Tecnopolo
DID Twitter + Facebook + Others
DID Twitter or Facebook + Others
DID Others
Other Case Studies:
DID Only RSS
Apte, Sardegna Ricerche,
DID Without RSS Tecnopolis
DID Down

10. a global network
of innovation networks

11. a global network
of innovation networks

12. NETWORK DYNAMIZATION
Creating an Autopoietic Complex System
Connect all the internal nodes of a network
among themselves.
Connecting the network with other existing
network enabling an autopoietic dynamic
Autopoiesis and Autonomy of living systems
Francisco Varela and Humberto Maturana

17. MEDIA HAKA
creates
a global network
INNOVATION SKY
of innovation networks
a tool for
INNOVATION NETWORKS

18. Innovation Sky
Creativity and Technology Virtual Park
Overview

19. What is
What is
Innovation Sky is a
creativity and technology virtual park
that supports business and research activities
with services oriented to visibility, marketing,
social media automatization, technology a global network
transfer
of innovation networks
and internationalization.
Mission
The project is based on the principles of
open innovation and knowledge transfer with the aim of
dynamize the different niches of innovation ecosystems
on a global scale, to provide benefits,
for local economic networks.

20. Sectors and Key Actors
Emerging Technologies Innovation places,
Intelligent Cities Science Parks,
Health & Welfare Incubators
New Media
Our products and Research centres
ICT services are designed
Mobile for the global Universities
Green innovation ecosystem Public and Private
Energy Institutions
Agriculture
Technology based
Biotech companies
Nanotech
Art & Culture Innovation Networks

21. Benefits
An Innovation Place can use Innovation Sky to create a Living Network and...
to get the following services: to be part of:
- International Visibility Innovation Sky - an Open Innovation Market Place
- Digital Identity Optimization a global network - a Dynamic Innovation Database
- Brand Reputation Monitoring of innovation networks
- Social Media Marketing
to generate and evaluate:
- Business Opportunities
- Cooperation Opportunities
- Internationalization Processes
- Knowledge and Technology transfer
- Best Practices Exchanges

22. Web platforms infrastructure
On 33 daily updated Global Editions
www.innovationsky.org
platforms, we share our www.innovationsky.org/english Digital Humanities
passion with a giant, www.innovationsky.org/spanish www.hypermediapunk.org
global and profiled www.innovationsky.org/portuguese www.electrofab.org
Europe Editions www.innovationsky.org/french
community of innovators, www.italianinnovation.it www.innovationpoetics.org
www.innovationsky.org/italian www.anthropologize.org
segmented by location www.spanishinnovation.eu www.innovationsky.org/catalan www.promonic.org
and topics. www.frenchinnovation.eu www.innovationsky.org/chinese
www.russianinnovation.com www.innovationsky.org/japanese
www.germaninnovation.eu www.innovationsky.org/russian
Europe Local Editions www.innovationsky.org/german
www.sardiniainnovation.it Future of Health
www.apuliainnovation.it www.healthinnovation.it
www.deriva.cat Africa Editions www.ippocratepop.com
www.irpiniainnovation.it www.mozambiqueinnovation.org
Smart Cities
Latin America Editions www.hypermediacity.org
www.brazilianinnovation.com www.urbanderive.com
Asia Editions
www.chineseinnovation.org
www.japaneseinnovation.com

23. Social media infrastructure
All of our platforms have
a social media identity on
the main networking sites.
We spread the voice of
innovation through 270
social media ambassadors.

24. Languages
a global network
of innovation networks

25. Innovation World Tour
The members get the
benefits of an intensive
open-innovation digital
program developed
in a 90 days route.
2013 Tour Stages:
Stockholm
Rio de Janeiro
São Paulo
Los Angeles
Tokyo
Maputo
Barcelona

26. TOOL FUNCTIONS
a global network
of innovation networks

27. Minisite
a global network
of innovation networks

28. Personal News Editor
a global network
of innovation networks

29. Advertising
a global network
of innovation networks

30. Innovation Agenda
a global network
of innovation networks

31. Social Conversation
a global network
of innovation networks

32. Open Innovation
Members have the opportunity
to present projects/products/solutions
in an open innovation market place a global network
of innovation networks

33. Crowdfunding
Members can set up crowdfunding
programs for well-defined
categories of projects. a global network
of innovation networks

34. Membership
a global network
of innovation networks

35. a global network
WHO WE ARE of innovation networks

36. Who What Mission
We are a group We design and build We want to contribute
of creative researchers Living Networks to make a better
passionate for digital communities. and sustainable world,
by new media promoting knowledge
technologies. Our tools and platforms and technology transfer,
are inspired by on a global scale.
the principles of the
complex systems theory.

37. Milestones
2012 Tech Demo Day - in the 100 best tech startup of Barcelona area.
24 April Barcelona [Spain]
2011 Global Forum - Digital communities dynamization in the
innovation ecosystem. 7-8 November Brussels [Belgium]
2011 Systemica Complexitiy European Symposium - Remip:
eHealt smart network building. 20-21 October, Brussels [Belgium]
2011 SMAU - in the top 100 smart enterprises of the italian start-up
scene. 19-21 October Milan [Italy]
2011 SonarPro - SoMeS “Social Media Sculpture” .
16 June Barcelona [Spain]
2011 20th EBN - the DigiBic Award winners - Category “Creative
Marketing, breaking the rules fast” 15-17 June, Toulon [France]
.
2010 Creamedia Barcelonactiva - program for creative industries.
16 November, Barcelona [Spain]
2010 Foundation, 10 august. Barcelona [Spain]

38. Team
Fabrizio Palasciano
media performer, co-founder and CEO
nd CEO
Monica Mureddu
history passionate, co-founder and managing director
Fabrizio Zippo
and managing director
code passionate. IT director
Paola Micalizzi
cross-media maker
Ira Vovos
philosopher and researcher
eraction design

39. Media Haka
C/ Balmes 167, 3°2°
08008 Barcelona (Esp)
+34 931763074
info@mediahaka.com
www.mediahaka.com