2. I – Information &
C – Communications
T – Technology
Information is to be integrated, packaged and shared
in customized ways in accordance with the needs,
ability and convenience of Rural consumers.
Introduction
3. It enables the marketers to Access wider areas more
effectively.
Better leading economies scale of companies.
It enables retailers and other intermediaries to exchange
relevant information with suppliers speedily.
Minimizing stockholding costs and wastage in distribution,
and avoiding stock-outs for a particular brand or products
Importance of ICT
4. It enables consumers to gather sufficient information
in order to arrive at optimum choice.
To enhance the overall efficiency of the value chain by
Retailers and Intermediaries.
Continue…
5. More than 65,000 ICT kiosks operated in India.
Led by Govt. sponsored such as CSC’s.
Corporate- Initiated such as ITC’s e-Choupal.
Provides informational and transactional services on
Agriculture, Education, e-governance, Banking etc.
ICT in India
