How Businesses Use Web 2.0 and Social Media. Presentation by Charlie Kreitzberg and Anne Pauker Kreitzberg, Cognetics at CIO Summit, April 2009, Valley Forge, PA. www.cognetics.com
Presentation on Twitter for Marketers created by Jeff Hilimire (@jeffhilimire) at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in". For more go to www.jeffhilimire.com.
Eric Schwartzman (http://ericschwartzman.com) delivers a session on the ROI of B2B Social Media at the PRSA International Conference in Orlando on Oct. 17, 2011
Increasing Social Media ROI Using Gladwell's Tipping Point FrameworkColleen Carrington
Inspired by some of the brightest thought-leaders in social media, this deck explores how to increase social media ROI using Gladwell's tipping point framework: the right people, a sticky idea, the right context. It is designed for on-line viewing without having to be presented in person. Enjoy!
How Businesses Use Web 2.0 and Social Media. Presentation by Charlie Kreitzberg and Anne Pauker Kreitzberg, Cognetics at CIO Summit, April 2009, Valley Forge, PA. www.cognetics.com
Presentation on Twitter for Marketers created by Jeff Hilimire (@jeffhilimire) at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in". For more go to www.jeffhilimire.com.
Eric Schwartzman (http://ericschwartzman.com) delivers a session on the ROI of B2B Social Media at the PRSA International Conference in Orlando on Oct. 17, 2011
Increasing Social Media ROI Using Gladwell's Tipping Point FrameworkColleen Carrington
Inspired by some of the brightest thought-leaders in social media, this deck explores how to increase social media ROI using Gladwell's tipping point framework: the right people, a sticky idea, the right context. It is designed for on-line viewing without having to be presented in person. Enjoy!
Presentation on social media basics and strategy by Cathy McCall and Bob Kumagai. Presented to Colorado Chamber of Commerce and Industry Chairman's Roundtable Oct 22, 2009
All business is personal. Social networks spawn social commerce--what may well become the most important outcome of 2008 as we see 2009 unfold. This and other trends discussed.
Presentation on social media basics and strategy by Cathy McCall and Bob Kumagai. Presented to Colorado Chamber of Commerce and Industry Chairman's Roundtable Oct 22, 2009
All business is personal. Social networks spawn social commerce--what may well become the most important outcome of 2008 as we see 2009 unfold. This and other trends discussed.
Presence Envy - How not to get laughed at in the online locker room.Dayn Wilberding
I start with the state of the web, and encourage you to think outside the browser.
Next, an extremely brief history of how the web developed to this point, and what that means for your brand and advertising.
Then we cover how search marketing has changed thanks to social media.
Finally, I try to wrap it up with 8 steps or guidelines to digital strategy and online presence.
Social won’t work without search….and today search will be improved by social...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff – at the IABC 2012 World Congress in Chicago, IL June 2012. Search and social are on a collision course. Google, Bing, Baidu, Sina, and traditional search engines all over the world are adding social components just as Facebook, Twitter, Foursquare, and other popular social tools are seeing their content into search and providing capabilities within their applications. Marketing and communication professionals around the world want to take advantage of the trends, but many are stuck in organizations where the search teams and social teams, let alone the marketing and PR teams, rarely talk. Integrating search and social together can have extraordinary results, increasing the visibility and engagement of your brand, product, or message with your intended audience.
This is the public version from various client work reviewing the digital advertising ecosystem and the seismic changes occurring in the advertising industry.
This looks at marketer metrics, ad exchanges, economics and issues around privacy (very short) and use of data and targeting.
Greg Stuart +1 631 702 0682
Information about engaging your audience online and creating powerful 2.0 based marketing programs. This was a presentation I gave to marketing professionals from events, fairs, amusement parks and expos.
Making Social Media Work for Businesspeople, Presents the basics and what is needed to create a Marketing 2.0 strategy. Understanding the Power of Social Marketing and how to access this power for competitive advantage
This is the handout for a three hour Broker CE program in Virginia. Realtors benefit from marketing online, but this benefit comes with some risks. This program explores some risk reduction techniques, as well as great tools for brokers to engage their agents. More information is available at www.TheAgentTrainer.com
Similar to New and Improved Grown-Ups Guide to Web 2.0 (20)
2. mar ketar tscreative .com I M A G I N E T H AT. W E D O .
The Grown-ups Guide to the
Social World of Web 2.0
3. marketar tscreative .com I M A G I N E T H AT. W E D O .
US Internet Users by Age
2-11 - 18,042,000
12-17 - 19,280,000
18-24 - 22,826,000
25-34 - 29,116,000
35-44 - 35,204,000
45-54 - 33,073,000
55-64 - 20,194,000
65+ - 11,194,000
303,824,646 people in North America
Source: US Census Bureau
189,468,000 people on the Internet in the USA
Source: comScore Media Metrix
4. marketar tscreative .com I M A G I N E T H AT. W E D O .
US Internet Users by Age
5.9% 9.5%
2-11 - 18,042,000 10.7% 10.2%
12-17 - 19,280,000
18-24 - 22,826,000
25-34 - 29,116,000
12.1%
35-44 - 35,204,000 17.5%
45-54 - 33,073,000
55-64 - 20,194,000
65+ - 11,194,000
15.4%
18.6%
303,824,646 people in North America
Source: US Census Bureau
189,468,000 people on the Internet in the USA
Source: comScore Media Metrix
6. marketar tscreative .com I M A G I N E T H AT. W E D O .
Market Arts Creative Social Universe
DMOZ Flickr
iTunes Zoom Info
LinkedIn Plaxo
Vimeo Fast
Company
Facebook Content. Ning
You Tube Share.
LA2M
Listen.
Technorati Respond. Twitter
Public Motor City
Speaking FriendFeed Connect
Ping.fm
Podcast
Guest Naymz
Appearances Client
Web Scrapplet
Sites
20. marketar tscreative .com I M A G I N E T H AT. W E D O .
Roanoke College
Video Good Enough to be Viral
21. marketar tscreative .com I M A G I N E T H AT. W E D O .
What We’ve Learned So You Don’t Have To:
22. marketar tscreative .com I M A G I N E T H AT. W E D O .
What We’ve Learned So You Don’t Have To:
You’re not NPR.
23. marketar tscreative .com I M A G I N E T H AT. W E D O .
What We’ve Learned So You Don’t Have To:
You’re not NPR.
Sketchy video works. Same rule does not apply to audio.
24. marketar tscreative .com I M A G I N E T H AT. W E D O .
What We’ve Learned So You Don’t Have To:
You’re not NPR.
Sketchy video works. Same rule does not apply to audio.
Snoball microphones rock.
25. marketar tscreative .com I M A G I N E T H AT. W E D O .
What We’ve Learned So You Don’t Have To:
You’re not NPR.
Sketchy video works. Same rule does not apply to audio.
Snoball microphones rock.
Wireless mics really are affected by microwave ovens
and good buddy CBs.
26. marketar tscreative .com I M A G I N E T H AT. W E D O .
What We’ve Learned So You Don’t Have To:
You’re not NPR.
Sketchy video works. Same rule does not apply to audio.
Snoball microphones rock.
Wireless mics really are affected by microwave ovens
and good buddy CBs.
Stupid stuff is the stuff of smart blogging.
27. marketar tscreative .com I M A G I N E T H AT. W E D O .
What We’ve Learned So You Don’t Have To:
You’re not NPR.
Sketchy video works. Same rule does not apply to audio.
Snoball microphones rock.
Wireless mics really are affected by microwave ovens
and good buddy CBs.
Stupid stuff is the stuff of smart blogging.
Friend feed is a refuge for tweeted-out Twitterers.
28. marketar tscreative .com I M A G I N E T H AT. W E D O .
What We’ve Learned So You Don’t Have To:
You’re not NPR.
Sketchy video works. Same rule does not apply to audio.
Snoball microphones rock.
Wireless mics really are affected by microwave ovens
and good buddy CBs.
Stupid stuff is the stuff of smart blogging.
Friend feed is a refuge for tweeted-out Twitterers.
Ping.fm is the best thing since coffee and chocolate.
29. marketar tscreative .com I M A G I N E T H AT. W E D O .
Flickr Tip: Post your own display ads in Flickr.
36. marketar tscreative .com I M A G I N E T H AT. W E D O .
Twitter Tools
Search.twitter.com TwitterFriends: Analytic tool to
identify relevant conversation
TweepSearch: Find bios and patterns.
location with key words.
Qwitter: Emails you when
Mr. Tweet: Review your network someone un-follows you. (Ouch)!
and tweets. Suggests new people,
new relevant tweets.
TwitterCounter: Charts followers
for any user name.
38. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Resources
Mark Glazer, Media Shift. Brian Solis’s Pitch Engine
Guide to the Digital Revolution Social media press release builder
& custom newsroom
Media Post Publications
Free e-news on all things Internet MatchPoint. Subscription web
service. Analyzes key words in press
Peter Shankman’s (HARO) release. Spits out a list of journalists/
www.helpareporter.com bloggers who have written on the
Free daily e-mail about media topic. About $65/month.
opportunities.
39. marketar tscreative .com I M A G I N E T H AT. W E D O .
The Grown-ups Guide
to the Social World
of Web 2.0
40. marketar tscreative .com I M A G I N E T H AT. W E D O .
The Grown-ups The End.
Guide
to the Social World
or maybe just a new beginning.
of Web 2.0