This document provides guidance on conducting qualitative user research interviews. It discusses planning interviews, including determining topics and having open-ended prompt questions ready. It recommends asking open questions without leading, and provides examples of good all-purpose questions. The document also offers tips for conducting interviews, such as being a learner not an expert and listening well. It cautions against being interrogative or asking for solutions during interviews. Lastly, it notes the importance of making sense of what was observed and heard from interviews.
UX techniques for customer development and making sense of qualitative datajohanna kollmann
This document provides guidance on conducting early stage customer development interviews to inform user experience design. It emphasizes the importance of getting out of the building to talk to real users, provides tips for planning interviews, asking open-ended questions, being a learner not an expert, and making sense of what is learned. Sample questions are given as well as dos and don'ts for interviews. Quantitative and qualitative user research methods are also briefly outlined.
How to get more than opinions: UX tips for customer developmentjohanna kollmann
1) Conducting interviews outside of the office allows you to gain insights into users' real-world experiences. Ask open-ended questions to avoid leading respondents.
2) Have a mix of qualitative and quantitative research methods to get both in-depth feedback and measurable results. Conduct contextual inquiries, interviews, diary studies, usability tests, and surveys.
3) When interviewing, be an engaged listener. Ask follow-up questions for more details but don't try to solve problems. Keep respondents talking by echoing their responses and asking for examples and stories.
The document warns about conferences that rely too heavily on lectures and panels, which it refers to as creating "zombie learners" who passively consume information without real learning. It provides symptoms of a "zombie conference", such as attendees shuffling between sessions sleepwalking and intellectual inquiry being seen as absurd. The document advocates approaches like critical thinking, deep learning, problem solving and authentic learning to inoculate against the "zombie infection" and revive conferences by understanding learning has changed and old education methods are dead.
The document summarizes Andrew Shuping's presentation about exploring new tools for access services at the Jack Tarver Library. It discusses how some early attempts at using tools like wikis and blogs failed but could succeed now. It recommends finding tools that meet users' needs and skills, being willing to try things again, and taking chances with exploration. The presentation encouraged librarians to play around with new tools like Google Calendar, Documents, LibraryThing, and social networks.
Sector changes and career development in libraries: Every flavour career bean...Career Development Group
This document discusses career development in libraries and identifies various approaches for librarians to develop their skills and explore new career opportunities. It recommends librarians reflect on their strengths, interests, and experience; identify transferable skills; and develop a framework to bring different elements of their career together to observe each role's contribution. Having a flexible plan for professional development and assessing future needs can help librarians pursue changing sectors and use existing skills in new ways.
This document provides an overview of how students will put on their own play production. It explains that students will be randomly assigned roles like director, actors, stage manager, and designers for set, costumes, and lighting. It outlines what these different roles entail and responsibilities. It indicates students will learn how to solve problems and make design choices through rehearsing and performing the play. It also notes students will write a reflective paper after the production experience.
The Reluctant Design Strategist: The Story of a UX Team of 1.5 Failing ForwardMegan Ellinger
In a nonprofit organization like mine, resources are often sparse. My team is one and half people strong. We do more with less every day. And despite our best efforts, sometimes we fail.
While reflecting on our successes and failures a theme has emerged: our successes occurred when we spent time developing a clear strategy with our clients. And if we couldn’t work with them directly, we made one up.
UX techniques for customer development and making sense of qualitative datajohanna kollmann
This document provides guidance on conducting early stage customer development interviews to inform user experience design. It emphasizes the importance of getting out of the building to talk to real users, provides tips for planning interviews, asking open-ended questions, being a learner not an expert, and making sense of what is learned. Sample questions are given as well as dos and don'ts for interviews. Quantitative and qualitative user research methods are also briefly outlined.
How to get more than opinions: UX tips for customer developmentjohanna kollmann
1) Conducting interviews outside of the office allows you to gain insights into users' real-world experiences. Ask open-ended questions to avoid leading respondents.
2) Have a mix of qualitative and quantitative research methods to get both in-depth feedback and measurable results. Conduct contextual inquiries, interviews, diary studies, usability tests, and surveys.
3) When interviewing, be an engaged listener. Ask follow-up questions for more details but don't try to solve problems. Keep respondents talking by echoing their responses and asking for examples and stories.
The document warns about conferences that rely too heavily on lectures and panels, which it refers to as creating "zombie learners" who passively consume information without real learning. It provides symptoms of a "zombie conference", such as attendees shuffling between sessions sleepwalking and intellectual inquiry being seen as absurd. The document advocates approaches like critical thinking, deep learning, problem solving and authentic learning to inoculate against the "zombie infection" and revive conferences by understanding learning has changed and old education methods are dead.
The document summarizes Andrew Shuping's presentation about exploring new tools for access services at the Jack Tarver Library. It discusses how some early attempts at using tools like wikis and blogs failed but could succeed now. It recommends finding tools that meet users' needs and skills, being willing to try things again, and taking chances with exploration. The presentation encouraged librarians to play around with new tools like Google Calendar, Documents, LibraryThing, and social networks.
Sector changes and career development in libraries: Every flavour career bean...Career Development Group
This document discusses career development in libraries and identifies various approaches for librarians to develop their skills and explore new career opportunities. It recommends librarians reflect on their strengths, interests, and experience; identify transferable skills; and develop a framework to bring different elements of their career together to observe each role's contribution. Having a flexible plan for professional development and assessing future needs can help librarians pursue changing sectors and use existing skills in new ways.
This document provides an overview of how students will put on their own play production. It explains that students will be randomly assigned roles like director, actors, stage manager, and designers for set, costumes, and lighting. It outlines what these different roles entail and responsibilities. It indicates students will learn how to solve problems and make design choices through rehearsing and performing the play. It also notes students will write a reflective paper after the production experience.
The Reluctant Design Strategist: The Story of a UX Team of 1.5 Failing ForwardMegan Ellinger
In a nonprofit organization like mine, resources are often sparse. My team is one and half people strong. We do more with less every day. And despite our best efforts, sometimes we fail.
While reflecting on our successes and failures a theme has emerged: our successes occurred when we spent time developing a clear strategy with our clients. And if we couldn’t work with them directly, we made one up.
How To Improve Your Blog's Image With Images - From Podcamp Boston 2011Tom Catalini
Images grab attention. And they can set the tone for your blog post. They can create a mood. Images can also serve more practical purposes - documenting an event, illustrating an examples, or adding context to your topic. Finally, they make your posts more appealing and readable.
The document provides an agenda for an ALT Module meeting that will cover:
1) Welcome and introductions from 09:30-09:45.
2) A presentation on the ALT Module and overview of assessment from 09:45-10:30.
3) Introduction to the weekly theme and activity from 10:30-11:15.
Participants will be assigned to action learning sets for the duration of the module.
The document introduces an environment modeler who studies game art at Full Sail University. They have strengths in environment modeling, prop modeling, level design, and scene lighting. They strive to do their best work in a professional manner and have not let anyone down.
This document provides a list of tools and apps for science experiments and activities in K-8 classrooms. It includes apps for conducting experiments on the human body, sun, lake, and nano HD. Other apps allow students to access interactive science glossaries, learn about how things work, and explore elements and physics. Additional apps support writing, reading, and creating video guides and tutorials. The document promotes using tablets for hands-on science learning and documentation.
Go for IT is a presentation for college and university students who want to go into a career in software development or information technology and are wondering how to go about it.
Bringing Geography Back From the Dead [CCSS presentation]Kishari Sing
Presentation given by David Hunter at California Council for the Social Studies in Oakland, CA on 3/6/15. Because geography is undertaught in K12 social studies, Hunter offered ideas to educators on how to integrate it back into rotation and making it relevant for students using real world skills.
This document outlines 8 steps for making a film opening: 1) Take stock of the task, assessment, timeframe, and equipment. 2) Set up a blog to document the process. 3) Investigate film openings and student work. 4) Brainstorm ideas and get feedback. 5) Plan shots, locations, storyboards. 6) Shoot the opening. 7) Edit and get feedback on rough cuts. 8) Finalize the edit and submit the opening along with evidence on the blog. The blog should creatively showcase research, planning, production, and editing using a variety of media.
Making Sense Of Twitter Search - Ignite talk at CHI 2010 Microblogging workshopGene Golovchinsky
The document discusses evaluating search tools for Twitter data. It poses questions about what to study (the network or individuals), what people search for on Twitter, and how to sample and measure Twitter data for evaluation. The document suggests that test collections are one way to evaluate systems but that the full Twitter firehose is not a test collection, and it notes that evaluation in information retrieval requires a collection, tasks, and metrics.
The document discusses building skills for report writing over a student's academic year. It is broken into quarters that progressively focus on more advanced skills like independent research, adapting reports for different audiences, and managing time. The first quarter focuses on basic skills like note-taking and composing simple one-page reports with a thesis, focus areas, and five facts. Students are graded on including these elements to receive an A for the first assignment. The second step is to expand the first report into a three paragraph format.
Nikole Cipriano introduces herself as a 20-year-old photographer, journalist, and videographer from Columbus, Ohio who is now living in Orlando, Florida. She has experience in photo journalism, freelance photography, graphic design, and retail sales. She emphasizes that she is hardworking, learns quickly, has a unique perspective, and can provide an honest opinion. Nikole enjoys being creative and believes in maintaining a balance between her professional and personal life. She is passionate about her work and aims to make anything she is involved with a success.
The National Rail Museum in New Delhi focuses on India's rail heritage. It opened in 1977 and is located on over 10 acres of land with both indoor and outdoor exhibits, including the oldest operational steam locomotive in the world. The museum houses several historic rail carriages and locomotives, such as those used by British royalty on their visits to India.
The India Gate in New Delhi is a national monument commemorating 90,000 soldiers who died fighting for Britain in World War I and the Afghan wars. Inspired by the Arc de Triomphe, it was designed by Edwin Lutyens and built in 1931. An eternal flame burns at the site in memory of unknown soldiers. The monument is located at the center
There are 3 main ways to record a PowerPoint presentation:
1. Using the built-in PowerPoint recording tools to record audio and slides.
2. Using Camtasia Studio recording toolbar within PowerPoint to record audio, slides, and camera. This allows recording mouse cursor and adjusting settings.
3. To cancel a recording in progress, press Esc to stop recording and then click Cancel when prompted to save, deleting the unfinished recording.
The McKinsey 7-S framework is a model for analyzing an organization on seven key factors: shared values, strategy, structure, systems, staff, style, and skills. These interconnecting factors determine how a company operates and works together holistically to achieve its goals. The central element is the shared values that define what the organization stands for and believes in.
A comparison of the curriculums of the majorssthela22
This document presents a comparison of the curriculums for the majors of Foreign Language Teaching at the University of Colima and English Language at the University of Quintana Roo. It will analyze elements of both curriculums like mission/vision, subjects, objectives, profiles for entry and exit. This comparison aims to evaluate if the curriculums adequately prepare students for careers and identifies areas for improvement. The benefits of comparison include opportunities for universities to refine curriculums based on each other's best practices.
How to get more than opinions: Interview techniques and advicejohanna kollmann
Given at the intro evening of Lean UX Machine Tel Aviv (http://leanuxmachine.com/ & http://leanuxmachine2011.tumblr.com/), this short talk on interview techniques introduces basic principles of how to facilitate qualitative research. Aimed at lean startups, I hope it will be relevant advice for 'getting out of the building'.
Shared under a Creative Commons with Attribution license :)
Researching people: using questionnaires and interviewsJenna Condie
Social research methods lecture for animation masters students @salforduni. Introducing the two dominant social research methods - questionnaires and interviews.
This document summarizes Peter Bromberg's presentation titled "Access Services Conference: Unlocking the 21st Century" given on November 12, 2015 at the Georgia Institute of Technology in Atlanta. The presentation discusses how the pace of change is accelerating exponentially due to technological advances. It emphasizes the need for organizations and individuals to adapt and be flexible in order to succeed in this environment of constant change. Some key strategies discussed include flattening organizational hierarchies, nurturing emergent leadership, practicing self-care, and learning from others.
There are many creative ways to do citizen science activities at science centers. We build on a logic model framework to see how activities can build on the resources (inputs) you have available, and can achieve the learning outcomes you're aiming for. This is the fourth in a series of workshop slideshows about integrating citizen science into informal science education programming.
Research creativity comes from some surprising places. Understand Aha moments, structural holes, and the meaning of privatization in biology and veils of ignorance as creative applications of social science to social evolution and behavior
How To Improve Your Blog's Image With Images - From Podcamp Boston 2011Tom Catalini
Images grab attention. And they can set the tone for your blog post. They can create a mood. Images can also serve more practical purposes - documenting an event, illustrating an examples, or adding context to your topic. Finally, they make your posts more appealing and readable.
The document provides an agenda for an ALT Module meeting that will cover:
1) Welcome and introductions from 09:30-09:45.
2) A presentation on the ALT Module and overview of assessment from 09:45-10:30.
3) Introduction to the weekly theme and activity from 10:30-11:15.
Participants will be assigned to action learning sets for the duration of the module.
The document introduces an environment modeler who studies game art at Full Sail University. They have strengths in environment modeling, prop modeling, level design, and scene lighting. They strive to do their best work in a professional manner and have not let anyone down.
This document provides a list of tools and apps for science experiments and activities in K-8 classrooms. It includes apps for conducting experiments on the human body, sun, lake, and nano HD. Other apps allow students to access interactive science glossaries, learn about how things work, and explore elements and physics. Additional apps support writing, reading, and creating video guides and tutorials. The document promotes using tablets for hands-on science learning and documentation.
Go for IT is a presentation for college and university students who want to go into a career in software development or information technology and are wondering how to go about it.
Bringing Geography Back From the Dead [CCSS presentation]Kishari Sing
Presentation given by David Hunter at California Council for the Social Studies in Oakland, CA on 3/6/15. Because geography is undertaught in K12 social studies, Hunter offered ideas to educators on how to integrate it back into rotation and making it relevant for students using real world skills.
This document outlines 8 steps for making a film opening: 1) Take stock of the task, assessment, timeframe, and equipment. 2) Set up a blog to document the process. 3) Investigate film openings and student work. 4) Brainstorm ideas and get feedback. 5) Plan shots, locations, storyboards. 6) Shoot the opening. 7) Edit and get feedback on rough cuts. 8) Finalize the edit and submit the opening along with evidence on the blog. The blog should creatively showcase research, planning, production, and editing using a variety of media.
Making Sense Of Twitter Search - Ignite talk at CHI 2010 Microblogging workshopGene Golovchinsky
The document discusses evaluating search tools for Twitter data. It poses questions about what to study (the network or individuals), what people search for on Twitter, and how to sample and measure Twitter data for evaluation. The document suggests that test collections are one way to evaluate systems but that the full Twitter firehose is not a test collection, and it notes that evaluation in information retrieval requires a collection, tasks, and metrics.
The document discusses building skills for report writing over a student's academic year. It is broken into quarters that progressively focus on more advanced skills like independent research, adapting reports for different audiences, and managing time. The first quarter focuses on basic skills like note-taking and composing simple one-page reports with a thesis, focus areas, and five facts. Students are graded on including these elements to receive an A for the first assignment. The second step is to expand the first report into a three paragraph format.
Nikole Cipriano introduces herself as a 20-year-old photographer, journalist, and videographer from Columbus, Ohio who is now living in Orlando, Florida. She has experience in photo journalism, freelance photography, graphic design, and retail sales. She emphasizes that she is hardworking, learns quickly, has a unique perspective, and can provide an honest opinion. Nikole enjoys being creative and believes in maintaining a balance between her professional and personal life. She is passionate about her work and aims to make anything she is involved with a success.
The National Rail Museum in New Delhi focuses on India's rail heritage. It opened in 1977 and is located on over 10 acres of land with both indoor and outdoor exhibits, including the oldest operational steam locomotive in the world. The museum houses several historic rail carriages and locomotives, such as those used by British royalty on their visits to India.
The India Gate in New Delhi is a national monument commemorating 90,000 soldiers who died fighting for Britain in World War I and the Afghan wars. Inspired by the Arc de Triomphe, it was designed by Edwin Lutyens and built in 1931. An eternal flame burns at the site in memory of unknown soldiers. The monument is located at the center
There are 3 main ways to record a PowerPoint presentation:
1. Using the built-in PowerPoint recording tools to record audio and slides.
2. Using Camtasia Studio recording toolbar within PowerPoint to record audio, slides, and camera. This allows recording mouse cursor and adjusting settings.
3. To cancel a recording in progress, press Esc to stop recording and then click Cancel when prompted to save, deleting the unfinished recording.
The McKinsey 7-S framework is a model for analyzing an organization on seven key factors: shared values, strategy, structure, systems, staff, style, and skills. These interconnecting factors determine how a company operates and works together holistically to achieve its goals. The central element is the shared values that define what the organization stands for and believes in.
A comparison of the curriculums of the majorssthela22
This document presents a comparison of the curriculums for the majors of Foreign Language Teaching at the University of Colima and English Language at the University of Quintana Roo. It will analyze elements of both curriculums like mission/vision, subjects, objectives, profiles for entry and exit. This comparison aims to evaluate if the curriculums adequately prepare students for careers and identifies areas for improvement. The benefits of comparison include opportunities for universities to refine curriculums based on each other's best practices.
How to get more than opinions: Interview techniques and advicejohanna kollmann
Given at the intro evening of Lean UX Machine Tel Aviv (http://leanuxmachine.com/ & http://leanuxmachine2011.tumblr.com/), this short talk on interview techniques introduces basic principles of how to facilitate qualitative research. Aimed at lean startups, I hope it will be relevant advice for 'getting out of the building'.
Shared under a Creative Commons with Attribution license :)
Researching people: using questionnaires and interviewsJenna Condie
Social research methods lecture for animation masters students @salforduni. Introducing the two dominant social research methods - questionnaires and interviews.
This document summarizes Peter Bromberg's presentation titled "Access Services Conference: Unlocking the 21st Century" given on November 12, 2015 at the Georgia Institute of Technology in Atlanta. The presentation discusses how the pace of change is accelerating exponentially due to technological advances. It emphasizes the need for organizations and individuals to adapt and be flexible in order to succeed in this environment of constant change. Some key strategies discussed include flattening organizational hierarchies, nurturing emergent leadership, practicing self-care, and learning from others.
There are many creative ways to do citizen science activities at science centers. We build on a logic model framework to see how activities can build on the resources (inputs) you have available, and can achieve the learning outcomes you're aiming for. This is the fourth in a series of workshop slideshows about integrating citizen science into informal science education programming.
Research creativity comes from some surprising places. Understand Aha moments, structural holes, and the meaning of privatization in biology and veils of ignorance as creative applications of social science to social evolution and behavior
This document provides guidance for teachers on differentiating instruction to meet the needs of gifted learners. It discusses taking inventory of curriculum to identify areas for compacting. It also covers understanding by design principles like beginning with enduring understandings and crafting essential questions. The document then gives an example unit on cryptography that initially focuses on "cute" activities but could be improved by developing an essential question, adding real-world problem solving, and having students create technology-infused products for authentic audiences to solve a crime. Overall, the document advocates moving gifted curriculum from "cute" activities to focusing on enduring understandings, essential questions, real-world problems, and authentic audiences.
Google is a proprietary search engine launched in 1998 that has become synonymous with online searching. However, using "Google" as a verb can undermine the inquiry process. While Google provides a wealth of easily accessible information, students must learn to ask meaningful questions, thoroughly investigate answers from multiple sources, and reflect critically on what they find. Teachers can help students develop digital literacy and guided practice in digital inquiry to move beyond superficial searching and gain a deeper understanding from their online research.
The Relationship Between Content and InnovationMichael Coghlan
This document discusses issues related to content and innovation in education. It suggests that gathering content involves browsing resources, deciding what to use, creating and organizing materials. It also emphasizes that innovation requires challenge, new skills and adapting to change. Several methods are proposed for making courses and assessments more innovative, such as alternative quiz questions that require real-world tasks or research. Overall, the document advocates an approach where content is co-created with students throughout a course to increase innovation.
This document discusses helping students effectively deal with information overload. It outlines how Champlain College focuses on developing students' information literacy skills through their curriculum. These skills include asking questions, considering context, evaluating sources, and constructing answers rather than just finding information. The document provides examples of classroom exercises used to develop these skills and how information literacy prepares students for research and tasks in their personal, academic, and professional lives.
On the importance of critical thinking skills and how to teach them - presented at the eLearning Consortium of Colorado (eLCC) Conference, April 18, 2014 - Breckenridge, CO
The OERu from the inside out and the outside inwitthaus
Presentation given at SAIDE (South African Institution of Distance Education) in Johannesburg, 15 June 2012. The audience included friends of mine from the University of the Witwatersrand and consultants in the fields of adult basic education and training, and so I included an overview of the whole field of OERs before sharing what I had learnt about the OER university through my TOUCANS research.
Presentation overview:
Part 1: OERs... the story so far
Part 2: The OERu from the inside out (views of people working within OERu network institutions)
Part 3: The OERu from the outside in (UK HEI views on the OERu concept)
Please note that this is work in progress and findings are indicative.
This document summarizes a workshop on reproducible research given by Ian Gent at the SICSA PhD Conference on June 27, 2016. The workshop consisted of two parts: an overview of reproducibility in science and computer science specifically, and a group activity where attendees discussed issues of reproducibility for assigned research papers. Gent highlighted how computer science is well-suited for reproducibility as experiments are often software-based and can be rerun easily. However, he noted reproducibility is also important for researchers themselves to validate and build upon their own work. For the group activity, attendees discussed papers from different computing fields in terms of accurately reproducing results, challenges, costs, and legal/ethical concerns relating to reproducibility.
This document provides an overview of best practices for managing research data. It discusses why data management is important, how to plan for data management by inventorying data, assessing needs, and planning processes. It also covers topics like file formats, documentation, metadata, methods, standards, and storage considerations for both short and long-term. The document emphasizes documenting all decisions and processes, using open standards when possible, and partnering with libraries or repositories for long-term preservation of shared data.
This document provides an overview of key concepts in qualitative research. It begins by noting that qualitative research aims to understand how people experience and understand the social world rather than testing hypotheses. Some key points made include:
- Qualitative research uses various data sources like interviews, observations, documents rather than predefined variables.
- Hypotheses may develop through analysis rather than being predetermined. The analysis process can involve constant comparison and refinement of ideas.
- Findings from qualitative research are not intended to be generalized but rather aim to provide a situated understanding.
- Subjectivity is part of qualitative research but researchers aim for reflexivity to understand how their own views may shape the analysis.
The document discusses various types
Privacy Considerations in Online and Mobile Photo Sharingmor
The document summarizes research into people's online photo sharing habits and considerations around privacy. It found that content, location, and number of photos shared in a location can predict privacy settings. Interviews with users found they consider security, identity management, sharing convenience, and social disclosure when setting privacy levels. Users often adopt blanket strategies due to complex privacy options, and are mostly unsatisfied but not regretful of their choices.
The document discusses multigenre research and composition projects done by Beth Friese, Gretchen Hazlin, and their students. Some key points:
1) Multigenre research allows students to creatively present what they've learned through a variety of genres like poems, letters, brochures, blogs, etc. rather than a traditional research paper.
2) Gretchen led a project with her 7th graders where they researched topics related to a novel study and presented their findings through different genres.
3) Beth's college students conducted research on diversity topics and presented their findings using genres like diary entries, letters, newspapers, blogs, and digital formats.
This document provides an introduction to open science and discusses why it is important, how it can be practiced, and some of the tools that enable it. Open science refers to making scientific research and data accessible to all levels of an informed public. It can help make research more effective and transparent by allowing ideas and findings to be more openly communicated and built upon through tools like blogs, wikis and collaborative documents. While technology has enabled many open science practices, challenges remain regarding standards, data portability, and cultural adoption.
Presentation to the Librarians Information Literacy Annual Conference 2010 in Limerick, Ireland. Describes Champlain College's process for developing a culture of assessment in its library.
1. It’s hard to understand people
How to get and make sense of qualitative insights
Johanna Kollmann - @johannakoll
Imperial College London, 20 November 2012
Photo by NASA JSC Photo: http://www.flickr.com/photos/nasa_jsc_photo/7257865176
2. (Some) research methods (yeah we have a lot)
Quantitative Qualitative
Surveys Contextual inquiry
Generative Interviews Mental models
Interviews
Diary studies
Automated card sort Usability testing
Surveys Moderated card sort
Evaluative Automated studies Wizard of Oz
Analytics
A/B Testing
Multi-variant testing
Adapted from figures by Janice Fraser, Nate Bolt, Christian Rohrer
4. Plan who to talk to where about what and why
Photo by angelamaphone http://www.flickr.com/photos/angelamaphone/2663422833//
5.
6.
7. What topics shall the interview cover?
Dieting
Buying food
Exercise
Preparing food
Eating out
Busy lifestyle
Struggles
8. Prompts rather than set questions
Day-in-a-life (today, yesterday)
Decide what to eat
Last time on a diet
How active (want vs. do)
Preparing food for oneself
Preparing food for family/friends
9. Have a ‘softball question’ ready
Please tell me a little bit about your
cooking this week.
Could you tell me about the last
dish you prepared yourself?
12. Ask open questions – don’t lead
YAY NAY
• Who • Did
• What • Have
• When • Are
• Where • Were
• Why • Will
• How
Were you trying to do A or B?
What were you trying to do?
13. Some great all-purpose questions
• Has there ever been a time when you had x experience?
• Could you tell me about that?
• What was great about that?
• What was awful about that?
• Why did you do that?
• And then, what happened?
• If you had a magic wand, what would you make the situation be like?
By Janice Fraser
14. Do’s and don’ts
Photo by Hilde Skjølberg http://www.flickr.com/photos/hebe/3004800079/
15. Do
Be the learner, not the expert
Ask naïve questions
Ask for specific stories
Allow people time to think
Listen!
Take notes or record
Take photos or collect artefacts
Photo by Tomas Hellberg http://www.flickr.com/photos/tomhe/35312882/
16. Don’t
Be an interrogator
Ask questions that sound like blame, or argumentative
Ask for solutions
Try to solve problems during the interview
Ask what features people want
Ask people to imagine theoretical situations
Photo by G Meyer http://www.flickr.com/photos/kainet/144703613/
24. Leverage points…
…places within a complex system where a small shift in
one thing can produce big changes in everything.
…are often counterintuitive.
29. Resources
Notes from my Leancamp session on this topic http://johannakoll.posterous.com/ux-research-tips-
for-customer-development-not
Mental Models by Indi Young
Storytelling for User Experience by Whitney Quesenbery & Kevin Brooks
Remote Research by Nate Bolt & Tony Tulathimutte
Undercover User Experience by Cennydd Bowles
Designing for the Digital Age by Kim Goodwin
LUXr resources and materials by Janice Fraser (http://www.slideshare.net/clevergirl/) and Lane Halley
(http://www.slideshare.net/LaneHalley/)
Articles on User Interface Engineering (http://www.uie.com/browse/usability_testing/)
30. The intuitive mind is a sacred gift and the rational mind is a
faithful servant. We have created a society that honors the
servant and has forgotten the gift.
We will not solve the problems of the world from the same
level of thinking we were at when we created them. More
than anything else, this new century demands new thinking:
We must change our materially based analyses of the world
around us to include broader, more multidimensional
perspectives.
~Albert Einstein
Editor's Notes
Non-leading interviews allow you to capture what a person is thinking in their terms, with their structure and vocabulary intact. Indi deliberately writes prompts rather than interview questions. Also easier to parse quickly. if you go for a non-directed interview using prompts, make sure everybody in your team has a shared understanding of the intent behind each topic. Janice calls this topic map.
Non-leading interviews allow you to capture what a person is thinking in their terms, with their structure and vocabulary intact. Indi deliberately writes prompts rather than interview questions. Also easier to parse quickly. if you go for a non-directed interview using prompts, make sure everybody in your team has a shared understanding of the intent behind each topic. Janice calls this topic map.
begin interviews with a 'softball' question - a question that is simple to answer and puts the participant at ease.
Be careful with WHY. ‘How did you know that X?’ ‘What were you thinking at the moment when X?’ This does not interrupt the recounting process. So ‘tell me how it was that you came to be looking for this site that day’ does the work of ‘why were you looking... ?If you’ve made people comfortable, Why should be ok.
Manage expectations
what we saw/heard – what it means – why it matters
BM channels = connections
Map out connections – Rich Picture
examples: eg hard system = thermostat, motherboard. soft system = game of poker, soccer game, meeting, healthcare.
Worldview is a concept for empathyConsider:- roles that people adopt in the situation (which may be formally recognised or quite informal); the norms which govern people’s behaviour; and the values they espouse.- political aspects of the situation, in other words recognition of the different interests that are represented and how these different interests are accommodated.