Here's a bunch of helpful holiday marketing tips for your small business courtesy of Balboa Capital. We wrote and designed this holiday marketing infographic, and we think it's the perfect gift for business owners like you.

1. Tis' the Season for Sales
Holiday Marketing Tips for
Small Business Owners
7 10in
Small business owners plan on
distributing bonuses or raises to their
employees this holiday season.
"Businessesthatspendaslittleas
1%ofpayrollonrecognitionhavea79%
greaterlikelihoodofseeingmore
positivefinancialresults."
In the spirit of giving? The holidays are a great time to show your
employees that you appreciate them by giving them a bonus or
a raise. Employees who feel valued at their workplace will be
happier, and employee productivity increases with employee
satisfaction.
Most people are busier than ever during the holidays and would
appreciate time off to shop, or to visit their families. Your
employees are your most valuable asset and they work hard for
you all year. Think about doing something nice for them, such as
giving them a day off, or shortening business hours during the
holiday season.
Everyone loves a party. Consider throwing a holiday party for
your employees. Holiday parties are a great bonding
opportunity. Employees who have friends at work enjoy their job
more, and this can help improve morale and increase
productivity.
Make a list, Check it twice
79%
of Americans are
shopping online. A
strong web presence
is important for all
types of businesses.
Don't miss out on the
potential revenue that
exists online.
74%
of online shoppers
read online reviews
before making a
purchase. Take a
look at what people
are saying about
your business
online.
of online shoppers say
that they abandon
their shopping carts
because the cost of
delivery is too high.
Consider offering free
shipping to your
customers.
of E-commerce
revenues spike
during the holiday
shopping months for
most businesses.
Make sure your
website can handle
an increase in traffic.
36% 30%
of online traffic comes
from mobile devices.
Make sure your
website is mobile
friendly to
accommodate these
users. A mobile
application may be an
investment to
consider.
of people will
abandon a poorly
designed or
outdated website.
Improvements to
your website can
provide a better
user experience,
increase sales, and
more.
52% 40%
billion
Amount Americans spent on
Cyber Monday in 2017.
$6.6
You don't always need
to market your product.
You just need to get
your brand in front of
your target market.
Find new ways to
connect with shoppers.
Marketingcoupons
Everyone is looking for
a deal during the
holidays, so offer your
customers a time-
sensitive offer to entice
them to make a
purchase.
Giveaways
Customers find
giveaways exciting.
Giveaways are a fun
way to engage with
your audience through
social media, and can
help increase sales.
The Gift that
Keeps on Giving.
82% of small business owners
are planning to invest in their
companies this holiday season.
3%
30%
14%
35%
plan on investing up to $5,000
plan on investing between $10,000 and $25,000
plan on investing between $5,000 and $10,000
plan on investing $25,000 or more
90%ofconsumerssaytheywould
switchtoacharitablebrand
givensimilarpriceand
quality.
Give back to your community
and let consumers know about it.
People love to support ethical
and generous businesses when
given the chance.
69% of U.S. adults are now
social media users. Odds are
that a big portion of your
consumers are using social
media. Hop online and
connect with your customers.
The holiday season is a great
time to interact online. You can
promote your holiday
offerings, post content, and
build relationships with
customers... all via social
media.
SocialMedia
This infographic was created by Balboa Capital, a
technology-driven financing company that provides
business owners with fast, hassle-free solutions to fuel their
growth and success.
Sources: Techcrunch.com, Statista, Rjmetrics.com,
Business.com, Bigcommerce.com, Adweek.com, Business
Insider, Balboa Capital Fall 2018 Small Business Owner
Survey
www.balboacapital.com