Revamp Your Content Marketing
Strategy in 90 Days
Prepare for the Semantic Web
Eric Miltsch | DealerThinkTank .com | @deal...
Today’s Takeaways:
•
•
•
•

Change your content strategy
Change what you measure
Change your Internet team structure
Impro...
You’re not a one-man band
4 Stages of Accepting New Ideas.

People laugh at you.
They ignore you.
Then you win!
Dealers are not watching the ball.
Let’s Bust SEO Myths.

•
•
•
•

SEO is dead
We don’t need keywords anymore
Social links are the secret sauce
Links don’t m...
Create unique context & relevance!
Google wants to…

Find questions. Know the meaning.
Understand intent. Give answers.
Google wants to connect the…
People

Places
Things

To create ranking authority based on identity & personas
Update Page Copy –
45 Days

Edit On-Page
Elements – 30 Days

Set-up Conversion
Tracking – 7 Days

Add G+ Social Links
– 2 ...
Get rid of your duplicate content!
Google gives you content ideas
Google gives you content ideas
Use all 20 tracking spots
Build G+ Authorship Attributes
Build G+ Authorship Attributes
Highlight data items.
Now. Go. Execute.
Thank you. Google me: Eric Miltsch
@emiltsch | EricMiltsch.com
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
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Eric milstch semantic search ppt

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Eric milstch semantic search ppt

  1. 1. Revamp Your Content Marketing Strategy in 90 Days Prepare for the Semantic Web Eric Miltsch | DealerThinkTank .com | @dealerthinktank | #dttdallas
  2. 2. Today’s Takeaways: • • • • Change your content strategy Change what you measure Change your Internet team structure Improve your context & relevancy To prepare for the Semantic Web.
  3. 3. You’re not a one-man band
  4. 4. 4 Stages of Accepting New Ideas. People laugh at you.
  5. 5. They ignore you.
  6. 6. Then you win!
  7. 7. Dealers are not watching the ball.
  8. 8. Let’s Bust SEO Myths. • • • • SEO is dead We don’t need keywords anymore Social links are the secret sauce Links don’t matter
  9. 9. Create unique context & relevance!
  10. 10. Google wants to… Find questions. Know the meaning. Understand intent. Give answers.
  11. 11. Google wants to connect the… People Places Things To create ranking authority based on identity & personas
  12. 12. Update Page Copy – 45 Days Edit On-Page Elements – 30 Days Set-up Conversion Tracking – 7 Days Add G+ Social Links – 2 Days Add Structured Data Mark-up – 30 Days 90 Day Website Organization Plan
  13. 13. Get rid of your duplicate content!
  14. 14. Google gives you content ideas
  15. 15. Google gives you content ideas
  16. 16. Use all 20 tracking spots
  17. 17. Build G+ Authorship Attributes
  18. 18. Build G+ Authorship Attributes
  19. 19. Highlight data items.
  20. 20. Now. Go. Execute.
  21. 21. Thank you. Google me: Eric Miltsch @emiltsch | EricMiltsch.com

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