24/7 Social Media Learning & Networking Breakfast Meeting PresentationJanuary 28th 2015
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This was the Power point presentation at the 24/7 Learning and Networking meeting on the 28th of January 2014.
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24/7 Social Media Learning & Networking Breakfast Meeting PresentationJanuary 28th 2015
- 1. Page 1© 24-7 Business Networking
- 2. Page 2© 24-7 Business Networking What We’ll Learn About LinkedIn Showcase Pages 1: What They Are 2: Why You Want Them 3: Where You Find Them 4: How To Create Them 5: Next Steps
- 3. Page 3© 24-7 Business Networking What Are & Why Have a LinkedIn Showcase Page? • Allows Members to follow those aspects of your business that interests them. • Extend Your Company page & Spotlight specific brands, product lines or services. • Allows You to share More Focused Information about product & services.
- 4. Page 4© 24-7 Business Networking Where You Find LinkedIn Showcase Pages Company Page
- 5. Page 5© 24-7 Business Networking How To Create Your LinkedIn Showcase Page
- 6. Page 6© 24-7 Business Networking How To Create your LinkedIn Showcase Page
- 7. Page 7© 24-7 Business Networking How To Create your LinkedIn Showcase Page You will be set up as admin – here you can add more people
- 8. Page 8© 24-7 Business Networking How To Create your LinkedIn Showcase Page Usual ‘prescriptive’ boxes to fill in, and logo’s to load Max 200 characters
- 9. Page 9© 24-7 Business Networking Open Space Advertising Ltd Showcase Page
- 10. Page 10© 24-7 Business Networking Showcase page for 24-7 Training And here is the Showcase page on our Company Page
- 11. Page 11© 24-7 Business Networking Next Steps With Your Showcase Page: Create Content Showcase page is now ready to starting publishing content
- 12. Page 12© 24-7 Business Networking Next Steps With Your Showcase Page: Analytics Only for Page Administrators
- 13. Page 13© 24-7 Business Networking Next Steps With Your Showcase Page: Notes You can have up to 10 Showcase Pages. Although LinkedIn say ask them if you need more !! Currently there are no ‘Vanity’ or customizable URL’s. LinkedIn say they are looking at this. Currently you cannot ‘copy’ your company page to your Showcase Page – again LinkedIn are looking into this.
- 14. Page 14© 24-7 Business Networking BUSINESS SPOTLIGHT
- 15. Page 15© 24-7 Business Networking Three Great social Media Tools
- 16. Page 16© 24-7 Business Networking 3 Great Social Media Tools 1. Create a marketing strategy 2. Create images 3. Curate content You will need these to:
- 17. Page 17© 24-7 Business Networking STRATEGY Tool Number 1: Create A Successful Campaign Why do it? What do I want? Who do I need to connect to? How do I organise them? What do I say to them? How do I know it’s working?
- 18. Page 18© 24-7 Business Networking Creating Images
- 19. Page 19© 24-7 Business Networking Create Images with Canva.com
- 20. Page 20© 24-7 Business Networking • Email Banners • Social media post images • Presentations • Posters • Facebook cover & post images • Pinterest • Instagram Use Canva To Create:
- 21. Page 21© 24-7 Business Networking Inside Canva.com Choose options from the bar to create image This is where you view your image
- 22. Page 22© 24-7 Business Networking Inside Canva: Creating Your Image You can select a category or search for an image to use as A Background.
- 23. Page 23© 24-7 Business Networking Inside Canva: Creating Your Image Once You Enter a Search Term or Click on a Category a Large Selection of Images Appears For You To Choose From
- 24. Page 24© 24-7 Business Networking Social Media: Layouts Layouts
- 25. Page 25© 24-7 Business Networking Inside Canva: Creating your Image Scroll Down and Choose From One of The Available Layouts
- 26. Page 26© 24-7 Business Networking You Can Now See The Layout You Have Chosen Inside Canva: Creating Your Image
- 27. Page 27© 24-7 Business Networking Inside Canva: Adding Text Text
- 28. Page 28© 24-7 Business Networking Inside Canva: Creating Your Image Scroll Down and Choose a Text Style you Would Like To Use
- 29. Page 29© 24-7 Business Networking You Can Now See The Text Style You Have Chosen Inside Canva: Creating Your Image
- 30. Page 30© 24-7 Business Networking Inside Canva: Creating Your Image Instead of Using An Image or A Layout You Can Choose A Background
- 31. Page 31© 24-7 Business Networking Inside Canva: Creating Your Image Lastly You Can Choose To Use Your Own Image That You Upload Or Take From Facebook.
- 32. Page 32© 24-7 Business Networking
- 33. Page 33© 24-7 Business Networking
- 34. Page 34© 24-7 Business Networking
- 35. Page 35© 24-7 Business Networking Curating Content
- 36. Page 36© 24-7 Business Networking Curate Content With Swayy.com
- 37. Page 37© 24-7 Business Networking Curating Content: Inside Swayy Social media accounts you have connected with Swayy Keywords that will be used to search for content you can share Trending content and sources
- 38. Page 38© 24-7 Business Networking Curating Content: Inside Swayy Once you find content you like, click the share button
- 39. Page 39© 24-7 Business Networking Curating Content: Inside Swayy Click here and add your tweet. Click here and add text to your post. Click here to add a comment to your post Choose which accounts to share your content Choose to post now, or schedule
- 40. Page 40© 24-7 Business Networking Curating Content With Swayy: Analytics This gives info like who's clicked on links, liked and shared content Scrolling down gives analytics for each individual post If you click Graphs you get an array of Information Which shown bar charts, pie charts and graphs.
Editor's Notes
- All about segmenting your products and services to drive ‘engagement’ with a page dedicated to a specific aspect of your business. A page for messages only relevant to that aspect of your business – where people only interested in certain part of your business can get info only on that part. For example – 24-7 has three aspects. Our meetings, Our Training Courses and our Franchise Network. So we could have showcase page for the training courses – or even each Subject – Training – Social Media, Training – Sales etc etc. Then a page for our meetings carrying details of the agenda hints and tips on preparing for a meeting, where to get the tutorials from etc etc. OR – Accountants have separate showcase pages for say Compliance, Tax and Investments
- Here we use Microsoft as an example as many people will be familiar with their products – here you see MS Office has its owns showcase page, and so has MS Dynamics ( MS CRM solution ) Quite Separate products… So now MS Dynamics followers do not have to trawl though ignoring screens full of MS Word or MS Excel content to get to the stuff they are interested
- To create your showcase page, from your company page – Edit – Create showcase page
- Curios – ‘benefits’ plug ?
- Curios – ‘benefits’ plug ?
- Showcase page with content – note two columns…
- Adding content is the same as network updates – if you include a URL, it brings in some text and an image etc
- Analytical data is only viewable by Page admins
- Adding content is the same as network updates – if you include a URL, it brings in some text and an image etc