Leveraging Linked In For Your Chapter And Your Company

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Leveraging Linked In For Your CFMA Chapter And Your Company presented April 18th as part of the chairman\'s webinar series

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  • In Bing site:linkedin.com “current financial advisor” “greater new york city area” “public profile powered by” or shorter version site:linkedin.com “financial advisor at” “greater new york city area” powered site:linkedin.com current near:2 “financial advisor” “greater new york city area” powered Updated Bing LinkedIn X-Ray Search Syntax/Format   site:linkedin.com java “project manager” “location greater new york city area” -dir Updated Google LinkedIn X-Ray Search Syntax/Format   site:linkedin.com java “project manager” “location * greater new york city area” “contact settings”
  • In other words, must have digital or electronic, must have games, must have advertising, must have Nyc or new york or manhattan, must have the exact phrase account manager with a trailing space, must have resume in the title tag or in the url, must not have jobs, must not have sample, must not have resume book In other words, must have digital or electronic, must have games, must have advertising, must have Nyc or new york or manhattan, must have the exact phrase account manager with a trailing space, must have resume in the title tag or in the url, must not have jobs, must not have sample, must not have resume book
  • This will actually return results where they belong to any group that contains CFMA and that their profile or other groups they belong to contain Viewpoint either in their public profile site:linkedin.com recruiter "logo * Construction Financial Management Association (CFMA)" (inurl:in | inurl:pub) -inurl:dir In Bing site:linkedin.com “current financial advisor” “greater new york city area” “public profile powered by” or shorter version site:linkedin.com “financial advisor at” “greater new york city area” powered site:linkedin.com current near:2 “financial advisor” “greater new york city area” powered Updated Bing LinkedIn X-Ray Search Syntax/Format   site:linkedin.com java “project manager” “location greater new york city area” -dir Updated Google LinkedIn X-Ray Search Syntax/Format   site:linkedin.com java “project manager” “location * greater new york city area” “contact settings”
  • Found under the More Tab – Get More Applications – Polls, Events & Slideshare are excellent for Chapters
  • Leveraging Linked In For Your Chapter And Your Company

    1. 1. Leveraging LinkedIn for YourChapter and Your Company CFMA Membership Chair Webinar Series April 18, 2012 Speaker: Carol Hagen
    2. 2. http://www.facebook.com/AECIdeaExchange
    3. 3. http://www.facebook.com/AECIdeaExchange
    4. 4. Start with the End in Mind Who do you want to Reach? Why? What are your Goals? What’s Your Strategy? Which Tools will address yourStrategies Best?
    5. 5. Company Goals Brand Awareness (SEO) & (PR) Talent Attraction Community Outreach Business Development Loyalty Customer Service Networking
    6. 6. Chapter GoalsBrand Awareness(SEO) & (PR)Member AttractionCommunity OutreachEducationJob BankNetworkingIndustry News/Events
    7. 7. Search Engine Optimization 93% of all on-line business opportunities begin with a search
    8. 8. Boolean Strings (http:// booleanstrings.com/)
    9. 9. Search for Talent/New MembersThis string below will look for profiles onLinkedIn with links to online resumes:site:www.linkedin.com “websites * * * resume” ajax css +javascriptYou can also use this approach to look forpages with links to someone’s LinkedInprofile:“linkedin profile” “web developer” ajax css+javascript -site:linkedin.com
    10. 10. Search Syntax+(digital | electronic) +games +advertising+(Nyc | new-york | manhattan) “accountmanager ” intitle:resume OR inurl:resume-jobs -resumes -sample -”resume book”
    11. 11. LinkedIn Group Searchsite:LinkedIn.com title keywords "logo *group name" (inurl:in | inurl:pub) -dirReplace group name with the actual nameof the group you wantsite:LinkedIn.com controller Viewpoint"logo * CFMA *" (inurl:in | inurl:pub) -dir
    12. 12. LinkedIn Company Search
    13. 13. Careers Products/Services
    14. 14. LinkedIn Co Page – Blog Posts
    15. 15. LinkedIn Co Page – Status Update
    16. 16. How to Set Company Page Admins Click Companies at the top of your home page and search for your company. On the search results page, click your companys name. Click Admin tools in the upper right and select Edit. Select Designated users only in the Company Page Admins section. Enter the names of your Company Page admins. (Remember to add your own name as an admin.) Click Publish.
    17. 17. LinkedIn Personal ProfileHeadlineWebsite URLsVanity URL – email signatureSummary, Specialties – keywordsGroupsApplications-Wordpress, Slideshare, Box.net,Google Presentations, Reading List by AmazonCompany Profile with Products/Services
    18. 18. Construction Certifications Add Trust to Your ProfileHow to add them:http://www.hagenbusiness.com/blog/2012/02/2
    19. 19. Who’s Viewed Your Profile?
    20. 20. LinkedIn Company Profile
    21. 21. Company Page Analytics
    22. 22. LinkedIn Applications
    23. 23. Eventshttp://www.hagenbusiness.com/blog/2012/01/19/how-to-use-linkedin-to-promote-your
    24. 24. www.linkedinlabs.com
    25. 25. Signal/Updates - More Filtering Options
    26. 26. 9 Ways to Add LinkedIn to Your Com Share Button Recommend Button Follow Company Button Company Profile Company Insider Member Profile Apply Button … http://mashable.com/2012/04/03/linkedin-website-plugins/
    27. 27. Mobile Apps
    28. 28. Customer RelationshipsOutlook Social ConnectorXobniFree CRM system – Connectedwww.connectedhq.comUse CRM with Social Integration –www.cosential.com www.salesforce.comTwitter – don’t forget Signals
    29. 29. Outlook Social Connector
    30. 30. Xobni for Outlook
    31. 31. When isthe best time to reach Dina?
    32. 32. LinkedIn Secret
    33. 33. What’s the 3 level’s Last Name rd
    34. 34. Links to Mehttp://www.hagenbusiness.com/http://carolhagen.wordpress.comwww.linkedin.com/in/carolhagencarol@hagenbusiness.com602-570-7289@carolhagenhttps://plus.google.com/u/0/103099583052997

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