Total solution for cables and IT accessories in a professional retail concept.

2. ICIDU “A clever shop CONCEPT”
Much more than just an assortment of Cables & Accessories

3. • Total Solution in IT accessories & cables
• Focus on fast moving accessories
• High Quality – Low Pricing
• Easy to use products
• Easy to sell products
• Long Term Warranty
• Low investment – high margin

4. The ICIDU cable assortment contains more than 200+ cables in the categories Computer, Network,
Audio and Video. With these cables we can create multiple concepts which are suitable for
Computer shops, Consumer electronics and retail chains.

5. The ICIDU cables have a specific color for every product group and a clear blister package.
What you see is what you get, so it’s always easy to find the right cable you’re looking for.

6. The ICIDU networking assortment contains a complete range of wired and wireless
products for home or office use and will be introduced shortly in the UK.

7. The ICIDU storage assortment contains several USB flash drives, micro SD cards with
SD adapter, Class 4 & Class 10 SD cards and DDR memory.

8. Besides Flash Cards and drives the ICIDU storage assortment also contains products
like card readers, HDD enclosures and HDD Dockings.

9. The ICIDU connectivity assortment contains products like several USB hubs, mouses
and mousepads.

10. The ICIDU audio assortment contains all kinds of products for home, office or mobile
use like speakers, headsets, microphones and in-ear buds.

11. The ICIDU power assortment contains products like notebook & USB chargers,
rechargeable batteries and surge protectors.

12. The ICIDU cleaning assortment contains all kinds of products to clean delicate
surfaces of IT and CE products. This assortment contains several screen cleaners,
anti static foam cleaner, microfiber wipes, anti-bacterial products, etc.

13. The ICIDU bags assortment contains bags and sleeves to transport and protect
notebooks from 10” up to 18”, but also external HD drives and iPad.

14. • Several retail concepts to choose
• Total solution in IT accessories & cables
• Free of charge rack solutions, including price tags and re-order cards
• Stock rotation for slow movers
• Shop install and maintenance by ICIDU
• High turnover per m2
• Low investment – high margin
• Long warranty term
• Multilingual packaging
o 6 languages on packaging
o 13 languages in manuals

15. ICIDU uses SpaceMan™ from (AC) Nielsen to implement,
analyse and manage the concept product mix and
shelf configuration. This to ensure that the planogram
meets the objectives in terms of inventory
management, sales volumes and profits.
ICIDU creates planograms based on knowledge gathered
from different types of stores, market knowledge and actual
sales out figures.
Workflow:
• Define the best store concept together
• ICIDU advises the best product mix
• ICIDU implements the planogram and places the racks
• ICIDU analyses and manages the concept
• ICIDU advises action to the reseller, if needed

16. Assortment of fast selling Computer-, Network-, Audio-, and Video Cables in Blister
packaging. Different concepts available in 1 or 2 meter display combinations.

17. Assortment of fast selling Computer Accessories like Cleaning products, Wireless
Routers, Memory products, Audio products, Car chargers…….
Different concepts available in 1 or 2 meter display combinations.

18. The placement of the concept meters will be done by ICIDU or in consultation with
ICIDU. This ensures the best result and implementation of the concept and
guarantees an optimal sales out.

19. ICIDU provides a range of in-store marketing solutions to increase the sales.
These smart and space-saving solutions make sure every meter of sales floor
is used optimally.

20. ICIDU “A clever shop CONCEPT”
Much more than just an assortment of Cables & Accessories