SlideShare a Scribd company logo
Retail Ideation Meeting
R solutions
Thinking Inside h Ci l
Thi ki I id the Circle
Manufacturers and virtual manufacturers are continually faced with many business challenges such as:
•   D    l i      d
    Developing and executing within a POG
                          ti     ithi
•   Extending products across brands and channels
•   Repositioning and refreshing a brand to align with target end users
•   Exploring and entering into new distribution channels
•   Designing & Developing retailer-specific POP, Packaging &
    Merchandising

    These are just a few business challenges that R solutions tackles every day. The key
    to our success is our keen ability to interact within the constantly changing business
    world.

    R solutions stays current with the new trends and the many technologies now
    available in the market place. We recognize how retailers are constantly altering the
    dynamics of the manufacturer and consumer relationships.
Display Execution Ratings

                      Key Area of Response

                      Key Marketing Executives rated
                      retailer on their ability to execute
                      effectively.
                       ff ti l

                      Wal-Mart, Lowe’s, Costco, Target
                      and Meijer scored above Fair
                      execution, while The Home Depot
                      scored below in display programs.
Importance of Retail Amenities

                       Key Responses
                       K R

                       What are consumers looking for in
                       the retail shopping environment?

                          Knowledgeable, high-quality
                       store employees
                           –   65% list as Must Have


                         Well organized
                         Well-organized product
                       presentation
                           –   62% list as Must Have
Knowledge – Store Associate




Dearborn Brass                       Superior Tool Tear pad
  Apron Card



                                  Clients Served


   Educate the store associates
   on product usage.
Knowledge –
       g
End Consumer & Store Associate

                   Switch on the Savings

                     Consumer education/awareness
                   program
                   p g
                     Performed in-store by THD
                   associates AND TCP staff
                     Educated regarding CFLs and their
                                     p
                   environmental impact
                     Included giveaways and
                   demonstrations
                     The program fit into (1) THD’s desire
                   to educate consumers & store
                   associates regarding their products
                   and (2) the environmentally-friendly
                   trend in THD
Organized Product Presentation

Oatey In-bay Plan-o-gram

             Header




                               Fli b k
                               Flipbook




                                          Other Clients Served:

     Packaging Labels      Tear pad
Budget Allocation by Tactic for 2008

                      Key Responses

                      Consumer Product Manufacturers
                      looking ahead…

                      Packaging Design
                        60.7% responded more emphasis
                      on Packing

                      P-O-P Displays
                        54% responded more emphasis on
                      Displays
Packaging Design

Counter Top
                       MacTac (Bemis Corporation)
                               (           p     )
  Display
                       engaged R solutions to
                       create and build brand
                       awareness around their new
                       p
                       product UGLU.

                       Elements included:
                         Packaging/Design
                         DIY Roll/Clip strip package
                              R ll/Cli    i     k
                         Sell Sheets
                         QVC packs
                         Press Kit
                         Web site development
                         Costco Display
                         Counter Top Display


      Costco Display
P-O-P Display
                   Hydro-Industries
                   needed to
                   convey the
                            h
                   products uses
                   and applications,
                   and capture
                   consumer
                   attention on the
                   shelf.

                   Outlets include:
                    Lowe’s
                    The Home
                   Depot
                    Wal-Mart
  Costco Display
  Before & After
Awareness
            Key Response

            Consumers were asked about
            signs and displays in retail
            atmosphere

            End of Aisle Awareness
              Capture the end users
            attention
              Broadcasts branding
            opportunity
Promotional Events
                     Key Responses

                     Consumers respond to
                     Marketing Events…

                     Perception of Free is Good!

                       TCP/THD “Change a light,
                                      g     g ,
                     Change the World” example
                       Sherwin Williams and Co-op
                     stores
Free Sample

                               TCP
                   “Change a Light” Pledge
                Arranged promotional
              partnerships for program
                Gave away 1 million bulbs
                Managed all design elements,
              legal, awarding and prize fulfillment
                Received a response of 16,000
              pledges on line and received
                       on-line
              several thousand more by mail.
              Overall, the program received more
              than 25,000 pledges
                           p g
Sherwin Williams - Co-Ops
                  At the 2007 Spring Market Tradeshows, Sherwin
                  Williams Co-ops offered custom-fitted
                  sunglasses to those that purchased an
                        l         h     h        h   d
                  assortment.
                  Each buyer was able to choose from a selection
                  of Maui Jim sunglasses and have them custom
                  fitted by an on-site Maui Jim representative.

                                      ACE sold an additional 200
                                      pallets of product!
Two-Step Distributors
                        Cruise In Style
                          Sales-driving program for TCP's
                        Commercial & Instit tional (C&I)
                                         Institutional
                        distribution
                          TCP offered three different sized
                        gondolas stocked with product for a
                        special price/package Measured 1
                                 price/package.
                        million dollars of increased top line
                        sales
                          Every time a distributor
                        purchased a display they were
                                       display,
                        entered into a sweepstakes. Every
                        time they ordered $500 of
                        restocking product, they received
                        an additional entry
                          Three Sweepstakes Winners in
                        each of TCPs 4 regions
                          Included a rep agency overlay
                        where agents received an entry for
                        every entry their customers
                                  t th i        t
                        received
New Distribution Channel – Counter
Program Direct to Plumbing Contractors
  Hansgrohe wanted to expand
their market base by making their
products easily available to
plumbing contractors
   R solutions provided a turnkey
               p                  y
solution that enabled Hansgrohe
to sell over-the-counter directly to
plumbing contractors

Hansgrohe To Go!
H      h T G !

R solutions:
•Produced merchandising and
marketing materials to support
    k ti     t i l t         t
distributors

•Coordinated fulfillment of
merchandising elements directly to
      h di i      l    t di tl t
distributors
2008 Outlook – Lowe’s
2008 Outlook – The Home Depot

More Related Content

What's hot

Mega Chem
Mega ChemMega Chem
Mega Chem
Rahul Sonawane
 
dover 2007_AR
dover 2007_ARdover 2007_AR
dover 2007_ARfinance30
 
Dr Reddy's CPS - More Than Meets The Eye
Dr Reddy's CPS - More Than Meets The EyeDr Reddy's CPS - More Than Meets The Eye
Dr Reddy's CPS - More Than Meets The Eye
Christian_Jones
 
The End Of Television As We Know It
The End Of Television As We Know ItThe End Of Television As We Know It
The End Of Television As We Know Ithunter1199
 
Dr. Liam Tully, Director, Pfizer Global Development Process Centre
Dr. Liam Tully, Director, Pfizer Global Development Process Centre Dr. Liam Tully, Director, Pfizer Global Development Process Centre
Dr. Liam Tully, Director, Pfizer Global Development Process Centre
Investnet
 
To Localize or Not to Localize
To Localize or Not to LocalizeTo Localize or Not to Localize
To Localize or Not to Localize
GlobalVision International
 
Presentation jbs conference call 3 q
Presentation jbs  conference call 3 qPresentation jbs  conference call 3 q
Presentation jbs conference call 3 qJBS RI
 
Dematic Logistics Review #1
Dematic Logistics Review #1Dematic Logistics Review #1
Dematic Logistics Review #1Joe Bui
 
10833 Ovrvw Ds V14 11 5
10833 Ovrvw Ds V14 11 510833 Ovrvw Ds V14 11 5
10833 Ovrvw Ds V14 11 5alwayson
 

What's hot (10)

Mega Chem
Mega ChemMega Chem
Mega Chem
 
dover 2007_AR
dover 2007_ARdover 2007_AR
dover 2007_AR
 
Dr Reddy's CPS - More Than Meets The Eye
Dr Reddy's CPS - More Than Meets The EyeDr Reddy's CPS - More Than Meets The Eye
Dr Reddy's CPS - More Than Meets The Eye
 
The End Of Television As We Know It
The End Of Television As We Know ItThe End Of Television As We Know It
The End Of Television As We Know It
 
Dr. Liam Tully, Director, Pfizer Global Development Process Centre
Dr. Liam Tully, Director, Pfizer Global Development Process Centre Dr. Liam Tully, Director, Pfizer Global Development Process Centre
Dr. Liam Tully, Director, Pfizer Global Development Process Centre
 
To Localize or Not to Localize
To Localize or Not to LocalizeTo Localize or Not to Localize
To Localize or Not to Localize
 
Channel Innovation Awards
Channel Innovation AwardsChannel Innovation Awards
Channel Innovation Awards
 
Presentation jbs conference call 3 q
Presentation jbs  conference call 3 qPresentation jbs  conference call 3 q
Presentation jbs conference call 3 q
 
Dematic Logistics Review #1
Dematic Logistics Review #1Dematic Logistics Review #1
Dematic Logistics Review #1
 
10833 Ovrvw Ds V14 11 5
10833 Ovrvw Ds V14 11 510833 Ovrvw Ds V14 11 5
10833 Ovrvw Ds V14 11 5
 

Viewers also liked

Sparkyourbrand3.1
Sparkyourbrand3.1Sparkyourbrand3.1
Sparkyourbrand3.1
rgolenberg
 
Learn BEM: CSS Naming Convention
Learn BEM: CSS Naming ConventionLearn BEM: CSS Naming Convention
Learn BEM: CSS Naming Convention
In a Rocket
 
How to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanHow to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media Plan
Post Planner
 
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika AldabaLightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
ux singapore
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting Personal
Kirsty Hulse
 
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job? Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
Stanford GSB Corporate Governance Research Initiative
 

Viewers also liked (6)

Sparkyourbrand3.1
Sparkyourbrand3.1Sparkyourbrand3.1
Sparkyourbrand3.1
 
Learn BEM: CSS Naming Convention
Learn BEM: CSS Naming ConventionLearn BEM: CSS Naming Convention
Learn BEM: CSS Naming Convention
 
How to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanHow to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media Plan
 
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika AldabaLightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting Personal
 
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job? Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
 

Similar to Ideation Presentation

20081028 Nl Pg Ci Onetet
20081028 Nl Pg Ci Onetet20081028 Nl Pg Ci Onetet
20081028 Nl Pg Ci Onetetguestb8bf90
 
Commerical Advantage Introduction
Commerical Advantage IntroductionCommerical Advantage Introduction
Commerical Advantage IntroductionAlexHewitt
 
Trends in marketing & promotions of electronics & technology retailing ..
Trends in marketing & promotions of electronics & technology retailing ..Trends in marketing & promotions of electronics & technology retailing ..
Trends in marketing & promotions of electronics & technology retailing ..
PESHWA ACHARYA
 
Marcoms Solutions
Marcoms SolutionsMarcoms Solutions
Marcoms Solutions
guest9d3983
 
Marketing Communications Creative Solutions 0709
Marketing Communications Creative Solutions 0709Marketing Communications Creative Solutions 0709
Marketing Communications Creative Solutions 0709
guesta4cbaa
 
Big data and the bi wild west kognitio hiskey mar 2013
Big data and the bi wild west kognitio hiskey mar 2013Big data and the bi wild west kognitio hiskey mar 2013
Big data and the bi wild west kognitio hiskey mar 2013Michael Hiskey
 
Big data and the bi wild west kognitio hiskey mar 2013
Big data and the bi wild west kognitio hiskey mar 2013Big data and the bi wild west kognitio hiskey mar 2013
Big data and the bi wild west kognitio hiskey mar 2013
Kognitio
 
M3 En 03 2009 Selected Projects
M3 En 03 2009 Selected ProjectsM3 En 03 2009 Selected Projects
M3 En 03 2009 Selected Projects
Marco Bicocchi Pichi
 
U D O I, Sami Oinonen, Nokia, Feb 2, 2009
U D O I,  Sami  Oinonen,  Nokia,  Feb 2, 2009U D O I,  Sami  Oinonen,  Nokia,  Feb 2, 2009
U D O I, Sami Oinonen, Nokia, Feb 2, 2009Piotr_Krawczyk
 
business Plan - GPS
business Plan - GPSbusiness Plan - GPS
business Plan - GPSSatyajit Das
 
Product launch disasters and how to avoid them
Product launch disasters and how to avoid themProduct launch disasters and how to avoid them
Product launch disasters and how to avoid them
Cambridge Product Management Network
 
Sponsorship Objective
Sponsorship ObjectiveSponsorship Objective
Sponsorship ObjectiveCik Fiqa
 
Why Employee Engagement Matters in Kodak’s Diversity and Inclusion Worldwide ...
Why Employee Engagement Matters in Kodak’s Diversity and Inclusion Worldwide ...Why Employee Engagement Matters in Kodak’s Diversity and Inclusion Worldwide ...
Why Employee Engagement Matters in Kodak’s Diversity and Inclusion Worldwide ...
HR Network marcus evans
 
Product and brand discussion
Product and brand discussionProduct and brand discussion
Product and brand discussionStudsPlanet.com
 
Product management
Product managementProduct management
Product management
mukku jakkaraiah
 
Presentation for RB
Presentation for RBPresentation for RB
Presentation for RBPeter Hui
 
Presentation for RB
Presentation for RBPresentation for RB
Presentation for RBPeter Hui
 
Introduction to Marketing Intelligence - Part II
Introduction to Marketing Intelligence - Part IIIntroduction to Marketing Intelligence - Part II
Introduction to Marketing Intelligence - Part II
commandeleven
 

Similar to Ideation Presentation (20)

20081028 Nl Pg Ci Onetet
20081028 Nl Pg Ci Onetet20081028 Nl Pg Ci Onetet
20081028 Nl Pg Ci Onetet
 
Commerical Advantage Introduction
Commerical Advantage IntroductionCommerical Advantage Introduction
Commerical Advantage Introduction
 
Trends in marketing & promotions of electronics & technology retailing ..
Trends in marketing & promotions of electronics & technology retailing ..Trends in marketing & promotions of electronics & technology retailing ..
Trends in marketing & promotions of electronics & technology retailing ..
 
Marcoms Solutions
Marcoms SolutionsMarcoms Solutions
Marcoms Solutions
 
Marketing Communications Creative Solutions 0709
Marketing Communications Creative Solutions 0709Marketing Communications Creative Solutions 0709
Marketing Communications Creative Solutions 0709
 
Big data and the bi wild west kognitio hiskey mar 2013
Big data and the bi wild west kognitio hiskey mar 2013Big data and the bi wild west kognitio hiskey mar 2013
Big data and the bi wild west kognitio hiskey mar 2013
 
Big data and the bi wild west kognitio hiskey mar 2013
Big data and the bi wild west kognitio hiskey mar 2013Big data and the bi wild west kognitio hiskey mar 2013
Big data and the bi wild west kognitio hiskey mar 2013
 
M3 En 03 2009 Selected Projects
M3 En 03 2009 Selected ProjectsM3 En 03 2009 Selected Projects
M3 En 03 2009 Selected Projects
 
Blue ocean strategy
Blue ocean strategyBlue ocean strategy
Blue ocean strategy
 
U D O I, Sami Oinonen, Nokia, Feb 2, 2009
U D O I,  Sami  Oinonen,  Nokia,  Feb 2, 2009U D O I,  Sami  Oinonen,  Nokia,  Feb 2, 2009
U D O I, Sami Oinonen, Nokia, Feb 2, 2009
 
business Plan - GPS
business Plan - GPSbusiness Plan - GPS
business Plan - GPS
 
Marketing assignment
Marketing assignmentMarketing assignment
Marketing assignment
 
Product launch disasters and how to avoid them
Product launch disasters and how to avoid themProduct launch disasters and how to avoid them
Product launch disasters and how to avoid them
 
Sponsorship Objective
Sponsorship ObjectiveSponsorship Objective
Sponsorship Objective
 
Why Employee Engagement Matters in Kodak’s Diversity and Inclusion Worldwide ...
Why Employee Engagement Matters in Kodak’s Diversity and Inclusion Worldwide ...Why Employee Engagement Matters in Kodak’s Diversity and Inclusion Worldwide ...
Why Employee Engagement Matters in Kodak’s Diversity and Inclusion Worldwide ...
 
Product and brand discussion
Product and brand discussionProduct and brand discussion
Product and brand discussion
 
Product management
Product managementProduct management
Product management
 
Presentation for RB
Presentation for RBPresentation for RB
Presentation for RB
 
Presentation for RB
Presentation for RBPresentation for RB
Presentation for RB
 
Introduction to Marketing Intelligence - Part II
Introduction to Marketing Intelligence - Part IIIntroduction to Marketing Intelligence - Part II
Introduction to Marketing Intelligence - Part II
 

Recently uploaded

What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
Sam H
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
zechu97
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 

Recently uploaded (20)

What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 

Ideation Presentation

  • 2. R solutions Thinking Inside h Ci l Thi ki I id the Circle Manufacturers and virtual manufacturers are continually faced with many business challenges such as: • D l i d Developing and executing within a POG ti ithi • Extending products across brands and channels • Repositioning and refreshing a brand to align with target end users • Exploring and entering into new distribution channels • Designing & Developing retailer-specific POP, Packaging & Merchandising These are just a few business challenges that R solutions tackles every day. The key to our success is our keen ability to interact within the constantly changing business world. R solutions stays current with the new trends and the many technologies now available in the market place. We recognize how retailers are constantly altering the dynamics of the manufacturer and consumer relationships.
  • 3. Display Execution Ratings Key Area of Response Key Marketing Executives rated retailer on their ability to execute effectively. ff ti l Wal-Mart, Lowe’s, Costco, Target and Meijer scored above Fair execution, while The Home Depot scored below in display programs.
  • 4. Importance of Retail Amenities Key Responses K R What are consumers looking for in the retail shopping environment? Knowledgeable, high-quality store employees – 65% list as Must Have Well organized Well-organized product presentation – 62% list as Must Have
  • 5. Knowledge – Store Associate Dearborn Brass Superior Tool Tear pad Apron Card Clients Served Educate the store associates on product usage.
  • 6. Knowledge – g End Consumer & Store Associate Switch on the Savings Consumer education/awareness program p g Performed in-store by THD associates AND TCP staff Educated regarding CFLs and their p environmental impact Included giveaways and demonstrations The program fit into (1) THD’s desire to educate consumers & store associates regarding their products and (2) the environmentally-friendly trend in THD
  • 7. Organized Product Presentation Oatey In-bay Plan-o-gram Header Fli b k Flipbook Other Clients Served: Packaging Labels Tear pad
  • 8. Budget Allocation by Tactic for 2008 Key Responses Consumer Product Manufacturers looking ahead… Packaging Design 60.7% responded more emphasis on Packing P-O-P Displays 54% responded more emphasis on Displays
  • 9. Packaging Design Counter Top MacTac (Bemis Corporation) ( p ) Display engaged R solutions to create and build brand awareness around their new p product UGLU. Elements included: Packaging/Design DIY Roll/Clip strip package R ll/Cli i k Sell Sheets QVC packs Press Kit Web site development Costco Display Counter Top Display Costco Display
  • 10. P-O-P Display Hydro-Industries needed to convey the h products uses and applications, and capture consumer attention on the shelf. Outlets include: Lowe’s The Home Depot Wal-Mart Costco Display Before & After
  • 11. Awareness Key Response Consumers were asked about signs and displays in retail atmosphere End of Aisle Awareness Capture the end users attention Broadcasts branding opportunity
  • 12. Promotional Events Key Responses Consumers respond to Marketing Events… Perception of Free is Good! TCP/THD “Change a light, g g , Change the World” example Sherwin Williams and Co-op stores
  • 13. Free Sample TCP “Change a Light” Pledge Arranged promotional partnerships for program Gave away 1 million bulbs Managed all design elements, legal, awarding and prize fulfillment Received a response of 16,000 pledges on line and received on-line several thousand more by mail. Overall, the program received more than 25,000 pledges p g
  • 14. Sherwin Williams - Co-Ops At the 2007 Spring Market Tradeshows, Sherwin Williams Co-ops offered custom-fitted sunglasses to those that purchased an l h h h d assortment. Each buyer was able to choose from a selection of Maui Jim sunglasses and have them custom fitted by an on-site Maui Jim representative. ACE sold an additional 200 pallets of product!
  • 15. Two-Step Distributors Cruise In Style Sales-driving program for TCP's Commercial & Instit tional (C&I) Institutional distribution TCP offered three different sized gondolas stocked with product for a special price/package Measured 1 price/package. million dollars of increased top line sales Every time a distributor purchased a display they were display, entered into a sweepstakes. Every time they ordered $500 of restocking product, they received an additional entry Three Sweepstakes Winners in each of TCPs 4 regions Included a rep agency overlay where agents received an entry for every entry their customers t th i t received
  • 16. New Distribution Channel – Counter Program Direct to Plumbing Contractors Hansgrohe wanted to expand their market base by making their products easily available to plumbing contractors R solutions provided a turnkey p y solution that enabled Hansgrohe to sell over-the-counter directly to plumbing contractors Hansgrohe To Go! H h T G ! R solutions: •Produced merchandising and marketing materials to support k ti t i l t t distributors •Coordinated fulfillment of merchandising elements directly to h di i l t di tl t distributors
  • 17. 2008 Outlook – Lowe’s
  • 18. 2008 Outlook – The Home Depot