This document summarizes an internship project at ICICI Securities Ltd. It provides an introduction to the ICICI Group and its companies. It then discusses ICICI Securities Ltd, describing its business activities and key executives. It outlines the products and services offered, including different types of demat accounts. A SWOT analysis and findings from the internship are presented. In conclusion, it is noted that ICICI Securities Ltd is performing well but could improve by addressing some customer issues.

1. SUMMER INTERNSHIP PROJECT
Fac. Guide : MR S.S BHAL
Com. Guide: ARPAN VATS
Sub. By :Ashpreet Singh
MBA-3rd

2. Introduction to ICICI Group
Industrial Credit and Investment Corporation of India Limited (ICICI)
Group offers a wide range of banking products and financial
services to corporate and retail customers and it was founded in
1994.
ICICI Group Companies include:
• ICICI Prudential Life Insurance Company
• ICICI Securities
• ICICI Lombard General Insurance Company
• ICICI Prudential AMC & Trust
• ICICI Venture
• ICICI Foundation
• ICICI Home Finance Company Limited

3. OVERVIEW OF ICICI SECURITIES LTD.
• It deals in security market.
• Before 1998 the security market was dealing in physical
format.
• There were share brokers who performed the job of the
intermediaries between the two parties.
• The brokers were purchasing and selling the securities on
behalf of the investors.
• ICICI Securities Ltd is an integrated securities firm
offering a wide range of services including investment
banking, institutional broking, retail broking, private
wealth management, and financial product distribution.

4. ANUP BAGCHI, MD & CEO
Prior to this Mr. BAGCHI was responsible
for the development and business growth of
the retail broking, distribution of retail
financial products, and wealth management
services.
AJAY SARAF, EXECUTIVE DIRECTOR
Prior to this Mr. SARAF was Senior
General Manager with ICICI Bank and led
the Corporate Banking and SME
businesses.

5. PRODUCTS
ICICI DEALS IN:
• Share
• Bonds
• Mutual fund
• IPO (initial public offer)
• Core product is DEMAT account

6. Type of account in ICICI Securities
1. Simple Demat Account: The simple demat account is the most simple form of
ICICI Securities product. It gives a demat account to account holder. The customer
can purchase and sell the share, government bond, and debenture. In this account
the customer is suppose to deal in share market with the help of broker.
2. Wise Investment: The Wise Investment Account is somewhat advanced version
of simple demat account. This account gives the customer the freedom of doing
online trading in Government bonds, Initial Public Offers and Mutual funds. Again
here the main trading system is through the broker only.
3. Direct.com: The most advanced version of share trading is ―Direct.com‖. It
allows the trading through internet and gives totally paperless work. It is the most
effective way of doing the share trading. ―Direct.com‖ allows the customer to work
at his own. Means it removes the broker and a terminal is given in hand of
customer.

7. What is Demat ?
• Demat refers to dematerialized account.
• Conversion of physical securities into electronic form.
• Demat works as intermediary between depository and
the investors.
• By demat account one can sale or purchase the
securities (Shares, Bonds Etc.).

8. COMPITITORS
1. HDFC SECURITIES
2. INDIABULLS
3. KOTAK SECURITIES
4. SHARE KHAN SECURITIES

9. SWOT ANALYSIS
S- Strength
• It gives 3 in 1 account facility.
• Paperless work.
W- Weaknesses
• High charges.
O – Opportunity
• Growth of volume of share trading and if company decides to reduce the prices to
some extent then a new market segment will come up.
T – Threat
• Growing competition.
• Low prices of local brokers.

10. FINDINGS
• ICICI Securities Limited customers are more satisfied with
the quality services.
• ICICI Securities Limited offers a wide choice of products
for investing in the stock market.
• Transaction details for the traders done in the last month
are available online.
• With ICICI Securities Limited one can manage own de-mat
and bank accounts directly and independently.

11. CONCLUSION
• ICICI Securities Ltd. is performing very well in the field of
online share trading business and having very good
administration also.
•The management taking keen interest for finding their
weakness and try their level best to overcome these
weaknesses.
•Each departments doing their job very well comparing to the
standard performance fixed by the management and it leads to
overall good performance of the company.

12. RECOMMENDATIONS
• Customers are facing overcrowding, non-availability of
telephone lines, so proper measures should be taken to
overcome these problems.
• The ICICI official should conduct regular training demo
classes for the new account holders.