This is about swot analysis of icici securities with potters five force model.

1. STRATEGIC MANAGEMENT
ON
ICICI SECURITIES Ltd.
Efforts by:
Kuljeet Kumar

2. Introduction
ICICI Securities Ltd is an integrated securities firm offering a wide range of services
including investment banking, institutional broking, retail broking, private wealth
management, and financial product distribution.
ICICI Securities sees its role as 'Creating Informed Access to the wealth of the Nation' for
its diversified set of client that includes corporate, financial institutions, high net-worth
individuals and retail investors.
Headquartered in Mumbai, ICICI Securities operates out of 66 cities and towns in India and
global offices in Singapore and New York. ICICI Securities Inc., the step-down wholly
owned US subsidiary of the company is a member of the Financial Industry Regulatory
Authority (FINRA) / Securities Investors Protection Corporation (SIPC). Its activities include
Dealing in Securities and Corporate Advisory Services in the United States.
ICICI Securities Inc. is also registered with the Monetary Authority of Singapore (MAS) and
operates a branch office in Singapore.
Services offered by ICICI Securities Ltd:
Investment Products, Financial, Tax Planning and Wealth Management Products
 Equity
 Futures and Options
 Mutual Funds
 Insurance
 Debentures and Bonds
 Corporate Fixed Deposits
 Life Insurance
Vision
“To be the leadingproviderof financial servicesin India and a major global bank."
Mission
“To become the first choice among customers by providing world-class services
and expanding its business on a global scale, playing a significant role in
realizing India's economic potential, positively contributing to the markets in
which it operates, and maintaining a high level of governance and ethics”

3. SWOT analysis
Strengths
-high growth rate
-barriers of market entry
-experienced business units
-reduced labour costs
Weaknesses
-small business units
-tax structure
-future debt rating
-investments in research and development
-cost structure
Opportunities
-new markets
-global markets
-income level is at a constant increase
-growth rates and profitability
-new products and services

4. Threats
-rising cost of raw materials
-increasing costs
-growing competition and lower profitability
-increase in labour costs
PORTER’S FIVE FORCESMODEL OF ICICI
Supplier Power
corporate on broking houses with the rising number of
IPO’s coming to the market.
BuyerPower
that calls
them to approach the broking houses.
homogeneous with very
low product differentiation. This allows customers to enjoy a greater bargaining power.
DegreeofRivalry
ones
becoming either franchisees for the larger brokers or closing operations.
retail
brokerage industry.
preference for
internet as compared to approaching the brokers.
Barriers toEntry
n etc are
strengthening the retail brokerage market and attracting foreign companies to enter the Indian
industry.
Threat ofSubstitutes
post
offices etc act as substitutes to retail broking products and services.