This document outlines a business plan for an ice cream shop called Ice Place. The plan includes sections on the business introduction, vision and mission, target audience, unique selling points, marketing mix, SWOT analysis, finances, and conclusion. Ice Place aims to provide high quality ice cream in various flavors to customers, families, and students while maintaining a friendly atmosphere. The business plans to offer competitive prices, free delivery and Wi-Fi, and seasonal promotions to attract customers.

1. Ice Place
Presented By:
Khawaja Danish Farooq
Kashif ur Rehman
Syed zuhair ali

2. Business
Introduction
Vision &
Mission
Statement
Target
Audience
USP
Marketing Mix
S.W.O.T
Analysis
Finance Conclusion
Table of Contents

3. Business Introduction
Our Ice place is where you find flavor of your
choice in any season we provide ice cream by
maintaining high standard of quality in a joyful
environment

4. Vision & Mission
Vision:
Our vision is to grow our business and increase our
positive impact
Mission:
Provide best quality and hygienic ice cream to
customers and offering friendly atmosphere

5. Market Segmentation
Demographic
Age Gender Income Family

6. Target Audience
Ice Place’s Target Group
• CHILDREN'S
• FAMILIES
• STUDENTS

7. USP (Unique Selling Point)
• Free Home Delivery
(only Family Pack & within 1km Place)
• Low Fat Ice Cream (Limited Flavors)
• Sugar Free Ice Cream (Limited Flavors)
• Free Wi-Fi Connectivity
• Excellent Ambience

8. Marketing mix
•Product: Provide variety of seasonal, non seasonal
and other different flavors of ice cream
• Seasonal Ice Cream
• Non Seasonal Ice Cream
• Sugar Free Ice Cream (limited Flavors)
• Low Fat Ice Cream (limited Flavors)

9. Marketing mix
Scoop Cone Family Pack
Product:

10. Marketing mix
What We Offer
• Single Scoop 45/-
• Double Scoop 80/-
• Triple Scoop 130/-
• Cone Single 45/-
• Cone Double 80/-
• Family Pack 1 Liter 400/-
• Family Pack ½ Liter 200/-
What Others Offer
• Single Scoop 50/-
• Double Scoop 90/-
• Triple Scoop 140/-
• Cone Single 50/-
• Cone Double 90/-
• Family Pack 1 Liter 450/-
• Family Pack ½ Liter 225/-
 Price: In starting the business, prices will be minimum to
hold the maximum customers

11. Marketing mix
•Place: Nearest to market, collage/universities

12. Marketing mix
•Promotions:
Discount Offers Free Ice Cream Coupons
Buy 2 Get 1 Free Mobile Truck

13. SWOT ANALYSIS
•Strengths:
• Due to warm climate in Karachi, ice cream sales will be in
demand for most months of the year
• Our business offers a variety of choice for example
• Sugar free ice cream
• Low Fat Ice cream for those who want to eat but don’t want to
be fat
•Weaknesses:
Lack of established reputation because we are a new in
business it is important to establish a good reputation in
market as well as public

14. SWOT ANALYSIS
•Opportunities:
Although we are starting business and we are looking at
expanding and growing our business when more income is
coming in which means we will be able to target more areas
•Threats:
Competition from similar businesses operating either in the
same location or surrounding areas

15. FINANCE
• Estimated Startup Cost: 1500,000/=
(Including Interior, Furniture, Electrical Appliances etc.)
•Estimated Monthly Operating Expenses:
(Including Rent, Utility Bills, Salaries & Other Operating Expenses) 150,000/=
•Estimated Monthly Income: 215,000/=

16. FINANCE
• Financing from my Self & my Family Rs. 500,000/=
• Financing from Bank Rs. 1500,000/=
Total Investment Available Rs. 2,000,000/=

17. FINANCE
• Plan for returning the borrowed money
Loan (8 Years Tenure) Rs. 1,500,000/=
Interest 30% Rs. 450,000/=
Total Loan Payable Rs. 1,950,000/=
1,950,000/8 Years Rs. 243,750/= Yearly Installments
243,750/12 MonthsRs. 20,312/= Monthly Installments

18. Conclusion & Recommendation
•Ice Place is feasible. All of the factors such as
marketing mix, SWOT analysis and financing
support this conclusion. It has been demonstrated
that the business is capable of running and
attracting customers. Ice Place is hoping to expand
its business when it is financially capable. That is,
expand the business to other locations within the
city.