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New Business Startup
This document outlines a business plan for an ice cream shop called Ice Place. The plan includes sections on the business introduction, vision and mission, target audience, unique selling points, marketing mix, SWOT analysis, finances, and conclusion. Ice Place aims to provide high quality ice cream in various flavors to customers, families, and students while maintaining a friendly atmosphere. The business plans to offer competitive prices, free delivery and Wi-Fi, and seasonal promotions to attract customers.
New Business Startup
- 1. Ice Place Presented By: KhawajaDanish Farooq Kashif ur Rehman Syed zuhair ali
- 2. Business Introduction Vision & Mission Statement Target Audience USP Marketing Mix S.W.O.T Analysis FinanceConclusion Table of Contents
- 3. Business Introduction Our Iceplace is where you find flavor of your choice in any season we provide ice cream by maintaining high standard of quality in a joyful environment
- 4. Vision & Mission Vision: Ourvision is to grow our business and increase our positive impact Mission: Provide best quality and hygienic ice cream to customers and offering friendly atmosphere
- 5. Market Segmentation Demographic Age GenderIncome Family
- 6. Target Audience Ice Place’sTarget Group • CHILDREN'S • FAMILIES • STUDENTS
- 7. USP (Unique SellingPoint) • Free Home Delivery (only Family Pack & within 1km Place) • Low Fat Ice Cream (Limited Flavors) • Sugar Free Ice Cream (Limited Flavors) • Free Wi-Fi Connectivity • Excellent Ambience
- 8. Marketing mix •Product: Providevariety of seasonal, non seasonal and other different flavors of ice cream • Seasonal Ice Cream • Non Seasonal Ice Cream • Sugar Free Ice Cream (limited Flavors) • Low Fat Ice Cream (limited Flavors)
- 9. Marketing mix Scoop ConeFamily Pack Product:
- 10. Marketing mix What WeOffer • Single Scoop 45/- • Double Scoop 80/- • Triple Scoop 130/- • Cone Single 45/- • Cone Double 80/- • Family Pack 1 Liter 400/- • Family Pack ½ Liter 200/- What Others Offer • Single Scoop 50/- • Double Scoop 90/- • Triple Scoop 140/- • Cone Single 50/- • Cone Double 90/- • Family Pack 1 Liter 450/- • Family Pack ½ Liter 225/- Price: In starting the business, prices will be minimum to hold the maximum customers
- 11. Marketing mix •Place: Nearestto market, collage/universities
- 12. Marketing mix •Promotions: Discount OffersFree Ice Cream Coupons Buy 2 Get 1 Free Mobile Truck
- 13. SWOT ANALYSIS •Strengths: • Dueto warm climate in Karachi, ice cream sales will be in demand for most months of the year • Our business offers a variety of choice for example • Sugar free ice cream • Low Fat Ice cream for those who want to eat but don’t want to be fat •Weaknesses: Lack of established reputation because we are a new in business it is important to establish a good reputation in market as well as public
- 14. SWOT ANALYSIS •Opportunities: Although weare starting business and we are looking at expanding and growing our business when more income is coming in which means we will be able to target more areas •Threats: Competition from similar businesses operating either in the same location or surrounding areas
- 15. FINANCE • Estimated StartupCost: 1500,000/= (Including Interior, Furniture, Electrical Appliances etc.) •Estimated Monthly Operating Expenses: (Including Rent, Utility Bills, Salaries & Other Operating Expenses) 150,000/= •Estimated Monthly Income: 215,000/=
- 16. FINANCE • Financing frommy Self & my Family Rs. 500,000/= • Financing from Bank Rs. 1500,000/= Total Investment Available Rs. 2,000,000/=
- 17. FINANCE • Plan forreturning the borrowed money Loan (8 Years Tenure) Rs. 1,500,000/= Interest 30% Rs. 450,000/= Total Loan Payable Rs. 1,950,000/= 1,950,000/8 Years Rs. 243,750/= Yearly Installments 243,750/12 MonthsRs. 20,312/= Monthly Installments
- 18. Conclusion & Recommendation •IcePlace is feasible. All of the factors such as marketing mix, SWOT analysis and financing support this conclusion. It has been demonstrated that the business is capable of running and attracting customers. Ice Place is hoping to expand its business when it is financially capable. That is, expand the business to other locations within the city.