This document describes the Iceberg Concept of Culture, which states that most of a culture exists below the surface. The surface culture includes tangible aspects like food, dress, music, and arts. Deep culture involves unspoken rules and behaviors like courtesy, nonverbal communication, and emotional expressions. Unconscious rules are the deepest and most fundamental aspects of a culture, which include concepts of time, leadership, childrearing, and social interaction. According to this model, the deeper levels of culture have higher emotional significance.