TruMedia's Audience Measurement System uses video analytics technology to accurately measure audiences of digital displays. The system, called iCapture, uses cameras to capture and analyze faces in real-time to generate data on the number of viewers, their age and gender, how long they watch, and what content they see. This data is stored and can be accessed through customized reports to help optimize digital signage and in-store marketing effectiveness. iCapture provides accurate, anonymous audience data without collecting personal information to help businesses maximize their out-of-home advertising.

1. Audience Measurement System for Digital Displays

2. Every Face Counts systems deliver accurate viewing measurements for: In-door (OOH) Digital Signs (DS) TV Monitors Non-digital Signs In-store Product Shelves Window & Product Displays End cap displays

3. Is It Working? If no-one looks at it, why is it there? If everyone looks at it, why isn’t there more of it?

4. video analytics technology accurately captures, tracks and analyzes faces, generating real-time audience data : The Solution For How Long? How Many? *Available Q208 Who? Age, Gender What did they see? (Sync to Playlist) Opportunity to See (OTS) Total Footfall

5. Privacy Statement TruMedia is fully respectful of the audience’s privacy and is completely anonymous : No personally identifiable information is ever collected No video or still images are ever recorded No photo archive or database is used.

6. Camera placed above screen/display How it works iCapture Video Analytics Accuracy: 90% - People Counting 90% - Gender Classification 85% - Age Group Classification 125° Up to 20ft Identifies any number of concurrent viewers within the field of view.

7. & for Digital Signage Maximize out-of-home advertising value Increase in-store promotion effectiveness for End-caps & Gondolas Optimize shopper marketing Evaluate shopper engagement (by proximity) Opportunity to See Counter Determine Impact Ratio Products

8. Sync Playlist Linking audience measurement data with player’s play-log, is done by loading the play log text file to the ASP server. This can be done from any computer with a standard internet browser.

9. Counting Specifications Viewer must look for a minimum of 1 second to be recorded Optional track merging makes it possible to correlate multiple gazes of the same viewer up to 30 seconds apart : 01 00:01 1 second 30 seconds 1 st gaze 2 nd gaze 3 rd gaze = 1 viewer

10. Portal Options TruMedia Portal – data is stored on TruMedia servers and retrieved via TruMedia Web Portal Web Service – data is stored on TruMedia servers and retrieved via Partner application Partner Portal – data is stored on partner server and retrieved via Partner Portal

11. Data Access & Storage Info sent to servers (US & Asia) once an hour Single internet connection per site (Wireless or DSL) Very low bit rate can be sent via cellular phone once per month SmartBox stores up to 30,000 impressions (backup in case of no network) - ideal for banks, subways and locations w/o internet connection Data is stored for up to 3 years on TruMedia server 30K

12. ASP Report Generator Collects, audits, and then posts viewing data Client users access the portal via their web browser – multiple password levels User-customizable reports displayed and exported Customized interface look & feel (including language localization) available

13. DS Location - Viewers vs Traffic Display A Display B