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The New Innovation Economy 
Nov 22, 2014 
Graham Churchill 
IBM MobileFirst and Internet of Things Solutions Executive 
IBM Canada Ltd. 
churchil@ca.ibm.com, Twitter: @GraChurch 
© 2014 1 IBM Corporation
© 2014 2 IBM Corporation
Anyone can be an entrepreneur! 
Jamaica Cultural Tours App 
© 2014 3 IBM Corporation
Something BBBBIIIIGGGGis about to happen 
to the world economy 
Agricultural 
Industrial 
Information 
Innovation 
TODAY 
© 2014 4 IBM Corporation
A lesson from the industrial economy 
Vertical Integration Horizontal Specialization 
TIME 
Gave 
Way 
To 
© 2014 5 IBM Corporation
Apps are no longer vertically built by single organizations 
Insurance 
Service 
Map 
Service 
The same is happening to IT 
Bank 
(Loan) Service 
Dealer 
Service 
Analytics 
Service 
Apps are being “composed” from functional executable 
component parts which reside in 3rd-party data centres 
© 2014 6 IBM Corporation
Two types of entrepreneur opportunities 
1. Produce services 2. Incorporate services 
© 2014 7 IBM Corporation
The App economy 
= $ 
(A $63.5B market by 2016*) 
BlackBerry World 
Microsoft Windows Store 
*Portio Research, July 2013 
Apps 
Apple AppStore 
Google Play 
Amazon App Store 
© 2014 8 IBM Corporation
The API services economy 
= $ 
(A $146B market by 2019*) 
*MSP Today, Mar 2014 
APIs 
© 2014 9 IBM Corporation
The Data economy 
Data = $ 
Market size = ??? 
© 2014 10 IBM Corporation
The Internet of Things will drive BIG DATA 
The 
Internet 
Of 
Things 
© 2014 11 IBM Corporation
Physical materials have finite value… 
Raw 
Materials Semi 
Finished Goods 
Finished Goods 
End Consumer 
$ 
$ 
$ 
$ 
$ 
$ 
$ 
$ 
$ 
$ 
$ 
$ 
$ 
© 2014 12 IBM Corporation
…but data is reusable 
Raw 
Data 
End Consumer 
Derived Data 
Raw 
Data 
Raw 
Data 
Raw 
Data 
Raw 
Data 
Derived Data 
End Consumer 
Derived Data 
Derived Data Derived Data 
End Consumer 
Derived Data 
End Consumer 
© 2014 13 IBM Corporation
Data, APIs, and Apps are related 
APIs provide the 
components… 
Apps provide the 
finished products 
Data provides the 
raw material… 
© 2014 14 IBM Corporation
Add Entrepreneurs with Great Tools 
+ = 
Data 
APIs 
Apps 
Entrepreneurs Tools 
Innovation 
© 2014 15 IBM Corporation
IBM BluemixTM: a cloud platform for the world’s ideas 
Internet of Things Mobile Apps API Management Big Data Predictive Modeling 
Wearable Fitness 
Geospatial Analytics 
Push Service 
DevOps 
Watson 
Cloud Integration 
Workflow 
© 2014 16 IBM Corporation
IBM Bluemix and the Internet of Things: 
A Demonstration 
https://www.youtube.com/watch?v=bR2Iztum4b8 
© 2014 17 IBM Corporation
The New Innovation Economy 
(Great ideas are born from connections) 
Startups 
Corporations 
Venture Capitalist 
Cities 
Governments 
Academia 
© 2014 18 IBM Corporation
IBM Cloud Marketplace 
A place for YOU to host and MONETIZE your API Services 
© 2014 19 IBM Corporation
The Role of IBM 
Big Data 
Analytics 
Social 
Cloud 
Computing 
Startups/Innovators 
Mobile Internet of Things 
© 2014 20 IBM Corporation
IBM Global Entrepreneur Program 
ibm.com/isv/startup 
• No-charge software 
• Technical guidance 
• Industry insights 
• 40 IBM Innovation Centers 
• IBM mentor network of 600+ investors 
• Connect with industry 
© 2014 21 IBM Corporation
IBM SoftLayer Catalyst Startup Program 
http://www.softlayer.com/catalyst 
Monthly Hosting Credits Incubator Integration 
Mentoring 
© 2014 22 IBM Corporation
Innovation. Made with Cloud. 
https://www.youtube.com/watch?v=vQJfXaFBOPE 
© 2014 23 IBM Corporation
churchil@ca.ibm.com Twitter: @GraChurch 
© 2014 24 IBM Corporation

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Ibm new innovation economy - socia light toronto -- nov 22, 2014

  • 1. The New Innovation Economy Nov 22, 2014 Graham Churchill IBM MobileFirst and Internet of Things Solutions Executive IBM Canada Ltd. churchil@ca.ibm.com, Twitter: @GraChurch © 2014 1 IBM Corporation
  • 2. © 2014 2 IBM Corporation
  • 3. Anyone can be an entrepreneur! Jamaica Cultural Tours App © 2014 3 IBM Corporation
  • 4. Something BBBBIIIIGGGGis about to happen to the world economy Agricultural Industrial Information Innovation TODAY © 2014 4 IBM Corporation
  • 5. A lesson from the industrial economy Vertical Integration Horizontal Specialization TIME Gave Way To © 2014 5 IBM Corporation
  • 6. Apps are no longer vertically built by single organizations Insurance Service Map Service The same is happening to IT Bank (Loan) Service Dealer Service Analytics Service Apps are being “composed” from functional executable component parts which reside in 3rd-party data centres © 2014 6 IBM Corporation
  • 7. Two types of entrepreneur opportunities 1. Produce services 2. Incorporate services © 2014 7 IBM Corporation
  • 8. The App economy = $ (A $63.5B market by 2016*) BlackBerry World Microsoft Windows Store *Portio Research, July 2013 Apps Apple AppStore Google Play Amazon App Store © 2014 8 IBM Corporation
  • 9. The API services economy = $ (A $146B market by 2019*) *MSP Today, Mar 2014 APIs © 2014 9 IBM Corporation
  • 10. The Data economy Data = $ Market size = ??? © 2014 10 IBM Corporation
  • 11. The Internet of Things will drive BIG DATA The Internet Of Things © 2014 11 IBM Corporation
  • 12. Physical materials have finite value… Raw Materials Semi Finished Goods Finished Goods End Consumer $ $ $ $ $ $ $ $ $ $ $ $ $ © 2014 12 IBM Corporation
  • 13. …but data is reusable Raw Data End Consumer Derived Data Raw Data Raw Data Raw Data Raw Data Derived Data End Consumer Derived Data Derived Data Derived Data End Consumer Derived Data End Consumer © 2014 13 IBM Corporation
  • 14. Data, APIs, and Apps are related APIs provide the components… Apps provide the finished products Data provides the raw material… © 2014 14 IBM Corporation
  • 15. Add Entrepreneurs with Great Tools + = Data APIs Apps Entrepreneurs Tools Innovation © 2014 15 IBM Corporation
  • 16. IBM BluemixTM: a cloud platform for the world’s ideas Internet of Things Mobile Apps API Management Big Data Predictive Modeling Wearable Fitness Geospatial Analytics Push Service DevOps Watson Cloud Integration Workflow © 2014 16 IBM Corporation
  • 17. IBM Bluemix and the Internet of Things: A Demonstration https://www.youtube.com/watch?v=bR2Iztum4b8 © 2014 17 IBM Corporation
  • 18. The New Innovation Economy (Great ideas are born from connections) Startups Corporations Venture Capitalist Cities Governments Academia © 2014 18 IBM Corporation
  • 19. IBM Cloud Marketplace A place for YOU to host and MONETIZE your API Services © 2014 19 IBM Corporation
  • 20. The Role of IBM Big Data Analytics Social Cloud Computing Startups/Innovators Mobile Internet of Things © 2014 20 IBM Corporation
  • 21. IBM Global Entrepreneur Program ibm.com/isv/startup • No-charge software • Technical guidance • Industry insights • 40 IBM Innovation Centers • IBM mentor network of 600+ investors • Connect with industry © 2014 21 IBM Corporation
  • 22. IBM SoftLayer Catalyst Startup Program http://www.softlayer.com/catalyst Monthly Hosting Credits Incubator Integration Mentoring © 2014 22 IBM Corporation
  • 23. Innovation. Made with Cloud. https://www.youtube.com/watch?v=vQJfXaFBOPE © 2014 23 IBM Corporation
  • 24. churchil@ca.ibm.com Twitter: @GraChurch © 2014 24 IBM Corporation