Big Data paradigm is reality of every modern company. In order to meet such challenges, Ibis developed solution that offers efficient data storage and access to humongous amounts of data. In addition, analytic layer based on MapReduce and Machine learning is implemented. The goal of this presentation is to introduce Ibis Performance Insight, its architecture and ecosystem, as well as the capabilities, functionalities and successfull implementations.

1. Milan Simaković
Technical Specialist
Ibis Performance Insight
BIG DATA IN ACTION

2. Some facts
We are providing:
▸ Complete Pre-sale & After-sale
solutions support
▸ System Integration services
▸ Software solutions development
▸ Consulting services
▸ Training services
▸ 20 Years of experience in Telco
▸ In last few years we expand our
expertize to different industries:
government, utilities, finance…
▸ People – formed technicaly skilled
team
▸ Partners – leading T&M and
OSS/BSS brands
Telecommunications
That's us!

3. Romania
Bulgaria
Bosnia
and
Herzegovina Serbia
Kosovo
Macedonia
Montenegro
Albania
Romania
Bulgaria
Bosnia
and
Herzegovina
Serbia
Macedonia
Montenegro
Albania
Telecom Instruments
Romania, Bucharest
2011
Telecom Instruments
Bulgaria, Sofia
2015
IBIS INSTRUMENTS
HeadQuarter Belgrade
1996
Ibis Instruments DOOEL
Macedonia, Skopje
2009
IBIS INSTRUMENTS branch office, Bosnia
and Herzegovina, Banja Luka
2003

4. BIG DATA IS LIKE TEENAGE SEX: EVERYONE TALKS
ABOUT IT, NOBODY REALY KNOW HOW TO DO IT.
EVERYONE THINKS EVERYONE ELSE DOING IT, SO
EVERYONE CLAIMS THEY ARE DOING IT
Dan Ariely, Duke University
What is Big Data?

5. Big Data - Analytics
Example Smart Meter
5
Is it a good time for
breaking in?
Looks like they do
not have a dishwasher?
University of Applied Science, Münster Germany
You watch this program?
Here is a new offer!

6. What have Big Data and apples
in common?
6
Data is generated… …collected… …stored…
…and this is what we base
our big data analytics on…

7. NOC
Customer
Care / Call
Center
Field
Operations
C - LevelMarketing
Inventory
CRM
Trouble
Ticketing
Fault
Management
Customer
Care
System
SLA
Management
Integrations
Uses

8. Customer Care
/ Call Center
Portal
STB Middleware
platform - Vendor 1
Advanced
Analytics
Troubleshooting tools
Ibis Performance Insights
End to End Operational Dashboard
Modem
Vendor 1
Modem
Vendor 2
Modem
Vendor 3
STB
Vendor 1
STB
Vendor 2
Wi-Fi AP
Vendor 1
Wi-Fi AP
Vendor 2
STB Middleware
platform - Vendor 2
Wi-Fi Vendor 2
EMS
Integrations
Data collectors / pollers
Data storing and processing layer
Hadoop cluster (analytics over customer and network data) / Real-time processing
Modem
EMS
NOC
Customer
Care / Call
Center
Field
Operations
C - LevelMarketing
Inventory
CRM
Trouble
Ticketing
Fault
Management
Customer
Care
System
SLA
Management

9. E2E Performance Monitoring
▸ Powerful tool for network monitoring
▸ Monitoring automation
▸ Performance monitoring for complete network
▹ End devices
▹ Network elements
▹ Active, passive elements
▸ Multi-vendor/multi-technology coverage
▸ Realtime RCA
▸ PNM – Proactive Network Maintenance
▸ Performance alarming and FM integration

11. Topology visualization and detection of
problematic NE

12. Proactive Network Maintenance
▸ CableLabs PNM technology integrated within IPI
▸ Impairments isolation within a ∓25m range
 Resolving problem before they happens!
 Improve first-time fix rates
 Retain customers with proactive maintenance practices

13. Field Measurement Management
▸ Single point of view for all measurements results
▸ Realtime polling
▸ Google maps integration
▸ Integration with measurements performed on field
▸ Installation quality monitoring
▸ Technician efficiency monitoring
▸ Asset and Workforce Management integration
 Reduce technician operation time!
 Increased first time installation success rate and first time
fix rates
 Improved customer satisfaction
 Better control and visibility of work of installers and
technicians

14. Real-time
Root Cause Analysis

15. ▸ Reliable service performance information for
each and every customer in near real time
▸ Insight in history of KPIs
▸ Easy to distinguish network problems and
CPE problems
▸ Integration with external systems (CRM,
Inventory, Trouble Ticketing…)
▸ Increased First called Resolution (FCR) and
customer satisfaction
Increasing of Customer care efficiency

16. Simplified subscriber service status dashboard

17. Subscribers service performance monitoring

18. Machine Learning and predictive analytics
▸ Customer churn prevention
▸ Competitive monitoring
▸ Effective Advertising
▸ Tariff Planning
▸ Web site ranking and analytics
▸ Predictive maintenance
 Increase campaign effectiveness through better targeting.
 Increase ARPU by accelerating upsell, churn prevention and
creating better service offers.
 Transform revenue models and create new revenue streams.

19. On-premise or on-cloud solution
▸ Based on Microsoft Azure
▸ High availability
▸ Automated Hadoop upgrades
▸ Automatic system scaling
▸ Easy management and advanced
Azure features
Cloud/Hybrid solution On-premise solution
▸ Based on open source big data
software
▹ Hadoop
▹ HDFS
▹ Map Reduce
▹ Spark
▹ HBase

20. THANKS!
Any questions?
You can find me at:
milan.simakovic@ibis-instruments.com Ibis Instruments
Tošin bunar 272, 11070 Belgrade
www.ibis-instruments.com
info@ibis-instruments.com
+ 381 11 715 22 00