In the past few years, many businesses started do understand the potential of real-time data analytics. And many of those invested time, energy and finances to make it happen, with weaker outcomes than expected. Reasons are few for this: too ambitious plans by leadership regarding leveraging data, not enough discipline defining goals and MVP for initial use cases, a plethora of tools and vendors available who claim that can solve all the problems, etc. So, how can we get the most value with reasonable costs out of fast (real-time) data? We will try to answer this question and give actionable advice.