1. The document discusses creating an association to efficiently promote awareness and build loyalty.
2. An association can act as a powerful selling tool by attracting media exposure and generating sympathy.
3. It can also serve as an ambassador to efficiently promote the process of creating associations.
Inflammatory Bowel Disease ( Pathogensis & Steps of Diagnosis and Management) For Resident at Gastroenterology and Hepatology department at Kafrelsheikh by Dr/ Mohammed Hussien ( Assistant Lecturer).
inflammatory bowel disease is a diagnosis of exclusion and it has two form known as crohn's disease which can affect all GI tract from ''gum to bum'' with skip lesion and the formation of cobblestones. ulcerative colitis affect only the colon and also causes proctitis and toxic megacolon. both of the disease has extraGI symptoms like sclerosing cholangitis, uveitis, ankylosing spondylitis,conjunctivitis, liver cirrhosis, pyoderma gangrenosum, arthropathy and althralgia, etc .
What role does Culture play in the granders scheme of marketing and more particularly in advertising and marketing communication? What are the dimensions, applications, implications of Culture as a tool for bending human, consumer and societal behaviour? This presentation by MauRs pulls the blinds on Culture and allows us to appreciate one of the most important force for advancing behaviour.
This is the Creative Portfolio of Mohamed Ansaihi, Creative Director in Saudi Arabia, Jeddah.
Over 14 years in the ad industry can't be summarized in few slides, but thais a preview only.
Change Knowledge: Are you ready for tomorrow's consumer?Lighthouse CEE
Presentation for the Central European University in Budapest on the 26th of March 2010.
Change Knowledge and it's implications & applications for brands and business in Russia & Denmark.
Lighthouse CEE corporate profile, client offer and case studies. More informatiion about Lighthouse CEE at: http://www.lighthouse-cee.com
CREATIVE PLACEMAKING: Thinking Beyond Projects
In the words of a recent National Endowment for the Arts report, Creative Placemaking animates public and private spaces, rejuvenates structures and streetscapes, improves local business viability and public safety, and brings diverse people together to celebrate, inspire, and be inspired.
Arts and culture have been a part of community revitalization and economic development strategies for years. Creative Placemaking is more than a new term for this effort -- at its highest levels, it involves a new way of thinking about the role of creativity in making society more sustainable. It is not just about doing projects -- it is also about the thinking behind the projects and about making stronger connections between creative, community and economic development.
Learn from experts and practitioners who have been at the heart of efforts to use creativity to grow communities and get a sneak peek at Creative Placemaking in action. Our three panelists will provide some helpful examples of what they have done in their communities:
Steve Dalhberg, is director of the Connecticut-based International Centre for Creativity and Imagination, vice president of innovation for Future Workplace, and faculty of "Creativity + Social Change" at the University of Connecticut.
Leonardo Vazquez, AICP/PP is the Director of Arts Build Communities at Rutgers University. He will discuss Rutgers¹ community coaching program and ABC¹s new Master Practitioner Certificate Program in creative placemaking.
The Wormfarm Institute in Sauk County, Wisconsin, is rural creative placemaking at its best. It's a 40-acre organic vegetable farm and creative hub, begun 15 years ago by artists Jay Salinas and Donna Neuwirth. Wormfarm aims to recreate the link that once existed between culture and agriculture with innovative and intuitive efforts that center around a sense of the land and the community.
At Vireo Research our philosophy is simple: Be curious!
With this as our motivator, we bring an unparalleled level of enthusiasm for social trends and all things that people unearth, embrace or reject. We want to know the WHY, WHERE, WHAT and HOW.
Our goal is to elicit clarity on attitudes, behaviors and values in a hyper-media, super-social consumer-driven world.
This means data is the currency within the marketing and communication universe. We will work with you and the people that matter most to you - consumers - to unearth the insights you need to grow your brand.
To learn more, contact us at: becurious@vireoresearch.com
Inflammatory Bowel Disease ( Pathogensis & Steps of Diagnosis and Management) For Resident at Gastroenterology and Hepatology department at Kafrelsheikh by Dr/ Mohammed Hussien ( Assistant Lecturer).
inflammatory bowel disease is a diagnosis of exclusion and it has two form known as crohn's disease which can affect all GI tract from ''gum to bum'' with skip lesion and the formation of cobblestones. ulcerative colitis affect only the colon and also causes proctitis and toxic megacolon. both of the disease has extraGI symptoms like sclerosing cholangitis, uveitis, ankylosing spondylitis,conjunctivitis, liver cirrhosis, pyoderma gangrenosum, arthropathy and althralgia, etc .
What role does Culture play in the granders scheme of marketing and more particularly in advertising and marketing communication? What are the dimensions, applications, implications of Culture as a tool for bending human, consumer and societal behaviour? This presentation by MauRs pulls the blinds on Culture and allows us to appreciate one of the most important force for advancing behaviour.
This is the Creative Portfolio of Mohamed Ansaihi, Creative Director in Saudi Arabia, Jeddah.
Over 14 years in the ad industry can't be summarized in few slides, but thais a preview only.
Change Knowledge: Are you ready for tomorrow's consumer?Lighthouse CEE
Presentation for the Central European University in Budapest on the 26th of March 2010.
Change Knowledge and it's implications & applications for brands and business in Russia & Denmark.
Lighthouse CEE corporate profile, client offer and case studies. More informatiion about Lighthouse CEE at: http://www.lighthouse-cee.com
CREATIVE PLACEMAKING: Thinking Beyond Projects
In the words of a recent National Endowment for the Arts report, Creative Placemaking animates public and private spaces, rejuvenates structures and streetscapes, improves local business viability and public safety, and brings diverse people together to celebrate, inspire, and be inspired.
Arts and culture have been a part of community revitalization and economic development strategies for years. Creative Placemaking is more than a new term for this effort -- at its highest levels, it involves a new way of thinking about the role of creativity in making society more sustainable. It is not just about doing projects -- it is also about the thinking behind the projects and about making stronger connections between creative, community and economic development.
Learn from experts and practitioners who have been at the heart of efforts to use creativity to grow communities and get a sneak peek at Creative Placemaking in action. Our three panelists will provide some helpful examples of what they have done in their communities:
Steve Dalhberg, is director of the Connecticut-based International Centre for Creativity and Imagination, vice president of innovation for Future Workplace, and faculty of "Creativity + Social Change" at the University of Connecticut.
Leonardo Vazquez, AICP/PP is the Director of Arts Build Communities at Rutgers University. He will discuss Rutgers¹ community coaching program and ABC¹s new Master Practitioner Certificate Program in creative placemaking.
The Wormfarm Institute in Sauk County, Wisconsin, is rural creative placemaking at its best. It's a 40-acre organic vegetable farm and creative hub, begun 15 years ago by artists Jay Salinas and Donna Neuwirth. Wormfarm aims to recreate the link that once existed between culture and agriculture with innovative and intuitive efforts that center around a sense of the land and the community.
At Vireo Research our philosophy is simple: Be curious!
With this as our motivator, we bring an unparalleled level of enthusiasm for social trends and all things that people unearth, embrace or reject. We want to know the WHY, WHERE, WHAT and HOW.
Our goal is to elicit clarity on attitudes, behaviors and values in a hyper-media, super-social consumer-driven world.
This means data is the currency within the marketing and communication universe. We will work with you and the people that matter most to you - consumers - to unearth the insights you need to grow your brand.
To learn more, contact us at: becurious@vireoresearch.com
Brand Week 2019 Istanbul | The Future Of Brands: Lead With Meaning At The CoreDr. Martina Olbert
Brands are in the business of meaning exchange. Meaning is what we consume in all things, be it products, services or our human relationships. It drives our decisions and behaviours. It is the cornerstone of value.
Meaning is the core intangible asset for brands to build and retain value and grow long-term equity. Without meaning, brands become innately hollow, empty shells and mere commodities.
Understanding how people create, share and consume meaning and how to navigate meaning systemically in the global market full of cultural complexity is paramount to the future success of brands and organisations.
Meaning is quickly becoming the new leading business currency in the 21st century. Semiotics and anthropology are the new literacy, the new language that brand leaders need to speak to keep their brands relevant, valuable and profitable in the quickly changing world today.
Istanbul, Turkey | November 6, 2019
https://www.brandweekistanbul.com/
Within People - How culture helps you growWithin People
21st century business has evolved from believing “people are an asset” to understanding that it is how people work together that creates value. We wanted to find out what might be stopping leaders from seeing the importance of culture. And uncover common stories across the world where leaders have found ways to grow a culture - that grows a business.
Education 2.0 Conference Highlights The Role Of Cultural Intelligence To Prep...Education 2Conf
In this presentation by the Education 2.0 Conference, we will discover the world of Cultural Intelligence (CQ) in this engaging presentation. Learn what CQ is and why it's crucial for students in our globalized world. Explore practical strategies for developing cultural intelligence and understand the real-time benefits it offers, from enhanced employability to improved problem-solving skills. Prepare students for success in a diverse and interconnected global landscape.
Creativity is at the core of being human and making meaningful change possible. When directed at improvement, creativity disrupts, reshapes and solves some of the most complex problems.
Today, the power of creativity goes beyond innovation, and looks to brand, people and culture to unlock value and growth. This talk examines how creative professionals have evolved with time and how businesses recognize the value of creativity as a competitive advantage and the “secret sauce” to redefining themselves and their future growth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
11. High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
business ventures and dealing adaptively with stake-holders who have
different views of the world.”
IBD Associates
12. High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
business ventures and dealing adaptively with stake-holders who have
different views of the world.”
Our philosophy:
IBD Associates
13. High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
business ventures and dealing adaptively with stake-holders who have
different views of the world.”
Our philosophy:
Cease opportunities at the start of a new economic cycle
IBD Associates
14. High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
business ventures and dealing adaptively with stake-holders who have
different views of the world.”
Our philosophy:
Cease opportunities at the start of a new economic cycle
Capitalise on the growing importance of sustainable image and business
diplomacy
IBD Associates
15. High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
business ventures and dealing adaptively with stake-holders who have
different views of the world.”
Our philosophy:
Cease opportunities at the start of a new economic cycle
Capitalise on the growing importance of sustainable image and business
diplomacy
Use Turkey as a dynamic base and business nexus for the region
IBD Associates
16. High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
business ventures and dealing adaptively with stake-holders who have
different views of the world.”
Our philosophy:
Cease opportunities at the start of a new economic cycle
Capitalise on the growing importance of sustainable image and business
diplomacy
Use Turkey as a dynamic base and business nexus for the region
Communication solutions:
IBD Associates
17. High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
business ventures and dealing adaptively with stake-holders who have
different views of the world.”
Our philosophy:
Cease opportunities at the start of a new economic cycle
Capitalise on the growing importance of sustainable image and business
diplomacy
Use Turkey as a dynamic base and business nexus for the region
Communication solutions:
Cross-cultural communications Corporate philanthropy
Media relations Ethnic marketing
Partnership management Investment consulting
IBD Associates
22. Contemporary
International image & European
elections
Misinformation, misconceptions
and clichés
Lack of recognition
Promotion of women and youth
IBD Associates
23. Contemporary
Surprise the audience with the
International image & European unexpected
elections
Voice the richness
Misinformation, misconceptions
and clichés
Promote the new face of Turkey
Lack of recognition
2010 Istanbul European Capital
of Culture
Promotion of women and youth
IBD Associates
47. Demandin
g
European Contempor
Languages
IBD Associates
48. Demandin
g
European Contempor
Global
Languages
IBD Associates
49. Demandin
g
Life-stream
European Contempor
Global
Languages
IBD Associates
50. Demandin
g
Life-stream
European Contempor
Global
Quickly bored
Languages
IBD Associates
51. Demandin
g
Life-stream
European Contempor
Global
Quickly bored
Mentor
Languages
IBD Associates
52. Demandin
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Life-stream
Impatient
European Contempor
Global
Quickly bored
Mentor
Languages
IBD Associates
53. Demandin
g
Life-stream
Impatient
European Contempor
Global
Quickly bored
Wired
Mentor
Languages
IBD Associates
54. Demandin
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EmpoweredLife-stream
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European Contempor
Global
Quickly bored
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Mentor
Languages
IBD Associates
55. Demandin
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IBD Associates
56. Demandin
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Wired
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IBD Associates
57. Demandin
g Connected
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Impatient
European Creative Contempor
Independ Global
ent Quickly bored
Wired
Mentor
Languages
IBD Associates
58. Demandin
g Connected
EmpoweredLife-stream
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Social
European Creative Contempor
Independ Global
ent Quickly bored
Wired
Mentor
Languages
IBD Associates
59. Demandin
g Connected
Codes
EmpoweredLife-stream
Impatient
Social
European Creative Contempor
Independ Global
ent Quickly bored
Wired
Mentor
Languages
IBD Associates
62. Buzz
Anticipation
European Contempor
IBD Associates
63. Viral marketing
Buzz
Anticipation
European Contempor
IBD Associates
64. Viral marketing
Buzz
Anticipation Guerilla
European Contempor
IBD Associates
65. Viral marketing
Word of mouth
Buzz
Anticipation Guerilla
European Contempor
IBD Associates
66. Viral marketing Following
Word of mouth
Buzz
Anticipation Guerilla
European Contempor
IBD Associates
67. Viral marketing Following
Word of mouth
Buzz
One-on-one
Guerilla
Anticipation
European Contempor
IBD Associates
68. Viral marketing Following
Word of mouth
Buzz
One-on-one
Guerilla
Anticipation Hype
European Contempor
IBD Associates
69. Viral marketing Following
Word of mouth
Buzz
One-on-one
Guerilla
AnticipationIn-the-know
Hype
European Contempor
IBD Associates
70. Viral marketing Consumer Following
Word of mouth
Buzz
One-on-one
Guerilla
AnticipationIn-the-know
Hype
European Contempor
IBD Associates
71. Viral marketing Consumer Following
Word of mouth Contributor
Buzz
One-on-one
Guerilla
AnticipationIn-the-know
Hype
European Contempor
IBD Associates
72. Viral marketing Consumer Following
Word of mouth Contributor
Buzz Spontaneous
One-on-one Guerilla
AnticipationIn-the-know
Hype
European Contempor
IBD Associates
73. Viral marketing Consumer Following
Word of mouth Contributor
Buzz Spontaneous
Theatrical
One-on-one Guerilla
AnticipationIn-the-know
Hype
European Contempor
IBD Associates
74. Viral marketing Consumer Following
Word of mouth Contributor
Personal Buzz Spontaneous
Theatrical
One-on-one Guerilla
AnticipationIn-the-know
Hype
European Contempor
IBD Associates
75. Viral marketing Consumer Following
Word of mouth Contributor
Personal Buzz Trend Spontaneous
Theatrical
One-on-one Guerilla
AnticipationIn-the-know
Hype
European Contempor
IBD Associates
78. Buzz
European Contempor
Digital
Interesting
IBD Associates
79. Buzz
European Contempor
Inter connectivity
Digital
Interesting
IBD Associates
80. Buzz
European Contempor
Inter connectivity
Interaction
Digital
Interesting
IBD Associates
81. Buzz
European Contempor
Inter connectivity
Interaction
Digital
Interesting Interactive
IBD Associates
82. Buzz
European Contempor
Inter connectivity
Interaction
Mobile Digital
Interesting Interactive
IBD Associates
83. Buzz
European Contempor
Inter connectivity
Interaction
Informative
Mobile Digital
Interesting Interactive
IBD Associates
84. Buzz
European Contempor
Inter connectivity
Interaction
Reference
Informative
Mobile Digital
Interesting Interactive
IBD Associates
85. Buzz
European Contempor
Inter connectivity
Interaction Network
Reference
Informative
Mobile Digital
Interesting Interactive
IBD Associates
86. Buzz
European Contempor
Flexible
Inter connectivity
Interaction Network
Reference
Informative
Mobile Digital
Interesting Interactive
IBD Associates
87. Buzz
European Contempor
Foreverness Flexible
Inter connectivity
Interaction Network
Reference
Informative
Mobile Digital
Interesting Interactive
IBD Associates
88. Buzz
European Contempor
Instantaneous Foreverness Flexible
Inter connectivity
Interaction Network
Reference
Informative
Mobile Digital
Interesting Interactive
IBD Associates
89. Buzz
European Contempor
2.0
Instantaneous Foreverness Flexible
Inter connectivity
Interaction Network
Reference
Informative
Mobile Digital
Interesting Interactive
IBD Associates
90. Buzz
European Contempor
2.0
Instantaneous Foreverness Flexible
Inter connectivity
Interaction Network
Reference
Informative
Mobile Digital
Interesting Interactive
“Self financeable” IBD Associates
97. Why
?
create a
Efficient association
process
IBD Associates
98. Why
?
create a
Efficient association
process
Creates
awareness
IBD Associates
99. Why
?
create a
Efficient association
process
Builds
loyalty
Creates
awareness
IBD Associates
100. Why
?
create a
Efficient association
process
Builds
loyalty
Creates
awareness
Powerful
selling tool
IBD Associates
101. Why
?
create a
Efficient association
process
Builds
loyalty
Creates
Attracts media
awareness
exposure
Powerful
selling tool
IBD Associates
102. Why
?
create a
Efficient associationGenerates
process
Builds
loyalty
Creates
sympathy
Attracts media
awareness
exposure
Powerful
selling tool
IBD Associates
103. Why
?
create a
Efficient associationGenerates
process
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loyalty
Creates
sympathy
Attracts media
awareness
exposure
Powerful
selling tool an
Acts as
Ambassador
IBD Associates
104. Why
?
create a
Efficient associationGenerates
process
Builds
loyalty
Creates
sympathy
Attracts media
awareness
exposure
Keeps
Powerful homogeneity
selling tool an
Acts as
Ambassador
IBD Associates
105. Why
?
create a
Efficient associationGenerates
process
Builds
loyalty
Creates
sympathy
Attracts media
awareness
exposure
Keeps
Powerful homogeneity
Personalises a
selling tool an
Acts as
Ambassador voice
IBD Associates
106. Why
?
create a
Efficient associationGenerates
process
Builds
loyalty
Creates
sympathy
Attracts media
awareness
exposure
Keeps
Powerful homogeneity
Personalises a
selling tool an
Acts as
Ambassador voice
Brings an emotional
response
IBD Associates
107. Why
?
create a
Efficient associationGenerates
process
Builds
loyalty
Creates
sympathy
Attracts media
awareness
exposure
Keeps
Powerful homogeneity
Personalises a
selling tool an
Acts as
Ambassador voice
Brings an emotional
Excitem
response
ent
IBD Associates
108. Why
?
create a
Efficient associationGenerates
process
Builds
loyalty
Creates
sympathy
Timeless
Attracts media
awareness
exposure
Keeps
Powerful homogeneity
Personalises a
selling tool an
Acts as
Ambassador voice
Brings an emotional
Excitem
response
ent
IBD Associates
109. Why
?
create a
Efficient associationGenerates
process
Builds
loyalty
Creates
sympathy
Timeless
Attracts media
awareness
Cost
effective exposure
Keeps
Powerful homogeneity
Personalises a
selling tool an
Acts as
Ambassador voice
Brings an emotional
Excitem
response
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IBD Associates
115. ‘s
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n?
Represents
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IBD Associates
116. ‘s
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Represents
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IBD Associates
117. ‘s
What is the missio
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Contempora
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Fights the
clichés
IBD Associates
118. ‘s
What is the missio
n?
Represents
Contempora
Turkey ry
Turkey!
Changes the
misconceptions
Fights the
clichés
IBD Associates
119. ‘s
What is the missio
n?
Represents
Contempora
Turkey ry
Turkey!
Changes the
misconceptions
Fights the
clichés a new
Brings
perspective
IBD Associates
120. ‘s
What is the missio
n?
Represents
Contempora
Turkey ry
Informs the
Turkey!
Changes the audience
misconceptions
Fights the
clichés a new
Brings
perspective
IBD Associates
121. ‘s
What is the missio
n?
Represents
Contempora
Turkey ry
Informs the
Turkey!
Changes the audience
misconceptions Surprises
Fights the you
clichés a new
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perspective
IBD Associates
122. ‘s
What is the missio
n?
Represents
Contempora
Turkey ry
Informs the
Turkey!
Changes the audience
misconceptions Surprises
Fights the you
Surprises
clichés a new everyone!
Brings
perspective
IBD Associates
123. ‘s
What is the missio
n?
Represents
Contempora
Turkey ry
Informs the Turkey!
Changes the audience
misconceptions Surprises
Fights the you
Surprises
clichés a new everyone!
Brings
perspective
Personalises an
identity
IBD Associates
124. ‘s
What is the missio
n?
Represents
Contempora
Turkey ry
Informs the Turkey!
Changes the audience
misconceptions Surprises
Fights the you
Surprises
clichés a new everyone!
Brings
perspective
Creates a
buzz Personalises an
identity
IBD Associates
132. How is
?
the Educat
ed
Mode
rn
You
ng
IBD Associates
133. How is
?
the Educat
ed
Mode
rn Ope
n
You
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IBD Associates
134. How is
?
the Educat
ed
Mode
rn Ope
n
Similar to
you!
You
ng
IBD Associates
135. How is
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the Educat
ed
Mode
rn Ope
n
Similar to
you!
Styli You
sh ng
IBD Associates
136. How is
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the Educat
ed
Mode
rn Ope
n
Similar to
you! Charmi
Styli ng You
sh ng
IBD Associates
137. How is
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the Educat
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Mode
rn Ope
n
Similar to
you! Charmi
Styli ng You
sh ng
but not too
much!
IBD Associates
138. How is
?
the Educat
ed
Mode
rn Ope
n Not
perfect!
Similar to
you! Charmi
Styli ng You
sh ng
but not too
much!
IBD Associates
139. How is
?
the Educat
Dynam ed
Mode ic
rn Ope
n Not
perfect!
Similar to
you! Charmi
Styli ng You
sh ng
but not too
much!
IBD Associates
140. How is
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the Educat
Dynam ed
Mode ic
rn Ope
n Not
perfect!
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Creati
you! Charmi ve
Styli ng You
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but not too
much!
IBD Associates
141. How is
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the Educat
Dynam ed
Mode ic
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Doubtful n Not
perfect!
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Creati
you! Charmi ve
Styli ng You
sh ng
but not too
much!
IBD Associates
142. How is
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the Educat
Dynam ed Cultur
Mode ic ed
rn Ope
Doubtful n Not
perfect!
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Creati
you! Charmi ve
Styli ng You
sh ng
but not too
much!
IBD Associates
143. How is
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the Educat
Dynam ed Cultur
Mode ic ed
rn Ope
Doubtful n Not
Socially perfect!
aware
Similar to
Creati
you! Charmi ve
Styli ng You
sh ng
but not too
much!
IBD Associates
144. How is
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the Educat
Dynam ed Cultur
Mode ic ed
Charism
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Ope
Doubtful n Not
Socially perfect!
aware
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Creati
you! Charmi ve
Styli ng You
sh ng
but not too
much!
IBD Associates
145. How is
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the Educat
Dynam ed Cultur
Mode ic ed
Charism
rn aticOpe
Doubtful n Not
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aware n
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Creati
you! Charmi ve
Styli ng You
sh ng
but not too
much!
IBD Associates
146. How is
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the Educat
Dynam ed Cultur
Mode ic ed
Charism
rn atic
Ope
Doubtful n Not
Socially Gree perfect!
aware Curio n
Similar to us Creati
you! Charmi ve
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but not too
much!
IBD Associates
147. How is
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Dynam ed Cultur
Mode ic ed
Charism
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Ope
Doubtful ar n Not
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aware Curio n
Similar to us Creati
you! Charmi ve
Styli ng You
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but not too
much!
IBD Associates
148. How is
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the Educat
Dynam ed Cultur
Mode ic ed
Charism
rn Popul atic
Ope
Doubtful ar n Not
Socially Gree perfect!
aware Curio n
Similar to us Creati
you! Charmi
Turkis ve
h! Styli ng You
sh ng
but not too
much!
IBD Associates
154. Digital
What is ‘s
platfor
the world?
m
Agenda
IBD Associates
155. Digital
What is ‘s
platfor
the world?
m
Agenda Content
IBD Associates
156. Digital
What is ‘s
platfor
the world?
m
Agenda Content
Richness
Cosmopolitan
International
Culturally
vibrant
Qualitative...
...and
IBD Associates
157. Digital
What is ‘s
platfor
the world?
m
Agenda Content
Richness Interesting
Cosmopolitan Unexpected
International Relevant
Culturally Informative
vibrant Surprising
Qualitative... Unknown
...and Behind the
IBD Associates
158. Digital
What is ‘s
platfor
the world?
m
Agenda Content
Richness Interesting
Cosmopolitan Unexpected
Concerts
International Relevant
Exhibitions
Culturally Informative
Festivals
vibrant Surprising
Events
Qualitative... Unknown
...and Behind the
IBD Associates
159. Digital
What is ‘s
platfor
the world?
m
Agenda Content
Richness Innovations Interesting
Cosmopolitan Interviews Unexpected
Concerts
International Surprising Relevant
Exhibitions
Culturally Turkey Informative
Festivals
vibrant Unexpected Surprising
Events
Qualitative... stories Unknown
...and Views from Behind the
IBD Associates
160. Digital
What is ‘s
platfor
the world?
m
Agenda Content
Richness Innovations Interesting
Cosmopolitan Interviews Unexpected
Concerts
International Surprising Relevant
Exhibitions
Culturally Turkey Informative
Festivals
vibrant Unexpected Surprising
Events
Qualitative... stories Unknown
...and Views from Behind the
entry point
first movers / pioneers
informs and guides
takes one by the hand
IBD Associates
161. Digital
What is ‘s
platfor
the world?
m
Agenda Content
Richness Innovations Interesting
Cosmopolitan Interviews Unexpected
Concerts
International Surprising Relevant
Exhibitions
Culturally Turkey Informative
Festivals
vibrant Unexpected Surprising
Events
Qualitative... stories Unknown
...and Views from Behind the
entry point
first movers / pioneers
informs and guides
takes one by the hand
IBD Associates
162. Digital
What is ‘s
platfor
the world?
m
Agenda Content
Richness Innovations Interesting
Cosmopolitan Interviews Unexpected
Concerts
International Surprising Relevant
Exhibitions
Culturally Turkey Informative
Festivals
vibrant Unexpected Surprising
Events
Qualitative... stories Unknown
...and Views from Behind the
entry point research
first movers / pioneers loyal / regular visitors
informs and guides builds loyalty
takes one by the hand drags traffic from the agenda
IBD Associates
186. Lucid Dreams by Franz
Ferdinand
"Sweep slides on my stereo
Short wave ’round my rodeo
Became from that of Savalon
But I’m flying to
Istanbul
Oh so why don’t you meet me
IBD Associates
… there?"
187. Lucid Dreams by Franz
Ferdinand
"Sweep slides on my stereo
Short wave ’round my rodeo
Became from that of Savalon
But I’m flying to
Istanbul
Oh so why don’t you meet me
IBD Associates
… there?"