This is the Creative Portfolio of Mohamed Ansaihi, Creative Director in Saudi Arabia, Jeddah. Over 14 years in the ad industry can't be summarized in few slides, but thais a preview only.

1. +966 56 7065586
Mohamed Ansaihi ansaihi@me.com
Creative/Art Director
Linkedin/in/ansaihi

2. Mohamed Ansaihi was born in Casablanca in 1975, graduated in Graphic Arts, started his career in
Shem’s Publicité in 1999 as an artist, then he moved to Saudi Arabia in 2001 to explore a new career
path. He worked for the local agency Promopub for a year while exploring the new country, before
joining Y&R Jeddah as Art Director. Since then he has progressively been leading a creative
department of 17 artists and writers, and collaborating with sometimes up to 2 Creative Directors. In
2007 he filled the position of “Associate Creative Director” within the same team, and in 2009 moved to
a new venture, Red Impact Communication, a budding agency then, where his task was to help expand
the offerings, from a BTL house, to a full fledged agency, and build a properly structured creative
department. Mission was accomplished.
He came back to Y&R Jeddah after two years to resume his previous mission, and lead a fresh
department to more winnings.
Opportunities (& challenges) in his path made him acquire different skills and experiences: from
copywriting, creating & directing to handling some tough clients, drawing restructures & hiring staff.
He always speaks “We” rather than “I”, but he rewards his “I” by taking challenges on. He’s constantly
seeking them.

3. SOME WORK
Finance - Banking

4. Pitch

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10. SOME WORK
Corporate

11. (Released)
Credits: Creative, Art Direction, Copywriting.

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Credits: Creative, Art Direction, Copywriting.

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Credits: Creative, Art Direction, Copywriting.

14. Pitch
Credits: Creative, Art Direction, Copywriting.

15. Pitch
Credits: Creative, Art Direction, Copywriting.

16. (Released)

17. SOME WORK
Healthcare

18. SOME WORK
Automotive

27. Pitch

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30. Pitch
Al-Borj Medical Laboratories were proud to have the most advanced/precise machine ever in KSA, and so the approach to claim the fame
that some historical figures had.
Caption: “Albert Einstein: genius but… wouldn’t give more accurate results than us!” – “because we do have a combination of high-
qualified talents and ultra advanced equipments…” | Credits: Creative, Art Direction, Copywriting.

31. Pitch
Caption: “Isaac Newton: genius but… wouldn’t give more accurate results than us!” – “because we do have a combination of high-qualified
talents and ultra advanced equipments…” | Credits: Creative, Art Direction, Copywriting.

32. Pitch
Caption: “Ibn al-Nafis: genius but… wouldn’t give more accurate results than us!” – “because we do have a combination of high-qualified
talents and ultra advanced equipments…” | Credits: Creative, Art Direction, Copywriting.

33. SOME WORK
Social

34. Released
Majid Society in Jeddah is an NGO operating in the social development sector. We created for 2008: Documentary, Press, outdoor, BTL,
online. Credits: Photography, Documentary script and production assistance, art direction, execution.

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38. Part of the public awareness campaign led by some of the authorities in Jeddah. We presented few of the most beautiful living animals of
the red sea, with a small scientific definition to engage the people to love them, then we shock the audience by stating that they live no more
in our polluted sea.

44. SOME WORK
Real Estate

45. Pitch

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48. SOME WORK
Electronics

49. Quite an aggressive style to talk about beauty, isn’t it? Watch the rest of the campaign.
Credits: Creative, Art Direction, Headlines.

53. SOME WORK
Retail - FMCG

54. Pitch

56. SOME WORK
Telecom

57. Mobily Launch reveal.

58. Mobily has sponsored The Saudi National Team who is attending the World Cup 2006. suportive campaign with caption “Go
Green, Get’em!”

68. SOME WORK
Fashion/Textile

72. Pitch

73. Thank You
Mohamed Ansaihi Cell.: +966 56 7065586
Creative/Art Director Email: ansaihi@me.com