Mark Rittman is an Oracle ACE Director and co-founder of Rittman Mead, a specialist Oracle BI consulting firm. He has over 15 years of experience with Oracle technologies including BI, OLAP, and the Oracle database. He is a regular speaker at Oracle OpenWorld and columnist for Oracle Magazine. He has authored two books on Oracle BI through Oracle Press. This document provides an introduction and overview of Oracle Business Intelligence including its semantic business model, interactive dashboards, and integration capabilities. Demonstrations are shown of the semantic model, dashboard creation, and integration with Oracle Fusion Middleware.