The main objective of the personal branding project was to develop a unique and consistent brand identity that effectively showcases individual skills, passions, and achievements, while resonating with the target audience and building a professional online presence. During the project and portfolio assignment, I gained valuable insights into the importance of cohesive branding and storytelling across multiple platforms. By meticulously planning and executing each element, I honed my skills in project management and creative problem-solving. This experience not only reinforced the significance of understanding the target audience but also highlighted the impact of innovative marketing strategies in driving engagement and results.

1. PERSONAL BRAND EXPLORATION
Ian Lockler
Project & Portfolio I: Week 1
04/09/2023

2. Ian Lockler, a versatile and accomplished professional, has built a
unique skill set through his varied experiences as a veteran
Intelligence Analyst of the US Army, a former Cinematographer,
and now a Marketing Director. His time in the military has instilled
in him discipline, strong analytical skills, and adaptability, while his
background in cinematography has fueled his creativity and
storytelling abilities. Ian's diverse expertise allows him to approach
marketing innovatively and strategically. His vision is to inspire
authentic connections and meaningful engagement through
storytelling that resonates with diverse audiences. Guided by his
core principles of integrity, collaboration, and continuous growth,
Ian passionately pursues his goals with a relentless commitment to
excellence.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Product Marketing Manager
• Brand Manager
• Marketing Manager
The Creator- Ian Lockler, approaches
his work with a distinctive blend of
imagination and resourcefulness,
challenging conventional methods to
produce groundbreaking outcomes. His
innate ability to identify patterns and think
outside the box allows him to craft
compelling narratives that captivate and
inspire audiences, setting him apart from his
peers.
Marketing Director for the Gaming Industry
Picture Relevant
to Your Industry
Goes Here

4. Employers in the Gaming Industry
TARGET AUDIENCE
Stewart Chisam
Outreach Plan:
• I will thoroughly research his professional background,
achievements, and the company's latest projects,
news, and trends.
• I will use LinkedIn to make my initial contact.
• I will follow up with Stewart Chisam via email
approximately one week later.
CEO at RallyHere, CEO at Hi-Rez
Studios
Cory Hoover
Outreach Plan:
• I will thoroughly research his professional background,
achievements, and the company's latest projects,
news, and trends.
• I will use LinkedIn to make my initial contact.
• I will follow up with Cory Hoover via email
approximately one week later.
Lead Marketing Producer at
Insomniac Games
Michael Micholic
Outreach Plan:
• I will thoroughly research his professional background,
achievements, and the company's latest projects,
news, and trends.
• I will use LinkedIn to make my initial contact.
• I will follow up with Michael Micholic via email
approximately one week later.
Director of Marketing at Epic
Games

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Secure an entry-level marketing position at a gaming studio
within six months of graduation.
‣ KPI: Number of interviews and job offers received from
gaming studios within the six-month timeframe, with a
target of securing at least 5 interviews and receiving a
minimum of 1 job offer.
Mid Term: (2028)
• Gain a promotion to Marketing Manager or equivalent at a
gaming studio within five years of entering the industry.
‣ KPI: Achieve at least two promotions or significant role
expansions within the five-year timeframe, with a focus
on increased responsibilities, leadership opportunities,
and contributions to successful marketing campaigns in
the gaming industry.
Long Term: (2033)
• Become a Marketing Director at a reputable gaming studio within
ten years of entering the industry.
‣ Secure a Marketing Director position by 2033, having led
at least three high-impact marketing campaigns for
gaming projects, and demonstrating consistent career
growth and professional development in marketing
strategy, team leadership, and industry expertise.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Content Creation
SOFT
HARD
Novice / Adept / Expert
Data Analysis Novice / Adept / Expert
Creativity Novice / Adept / Expert
Communication Novice / Adept / Expert
SEO & SEM
SOFT
HARD
Novice / Adept / Expert
Social Media Management Novice / Adept / Expert
Time Management Novice / Adept / Expert
Adaptability Novice / Adept / Expert

7. I help startups and established companies
reach their target audience, generate leads, and
foster customer loyalty by crafting tailored
marketing campaigns, leveraging social media,
and employing data analysis to optimize results.
PROMISE

8. CREDENTIALS
Work Experience:
• Marketing Director – Snapdragon Hemp
• Marketing Director – Paragon Printing
Inc.
• Media Club President – Chattanooga
State Community College
Education:
• Project Management Certification,
Google Coursera
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
Awards:
• Best Director “Steal you Away” –
Chattanooga Film Festival
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Kendall Smith
Industry Experience:
• Marketing Lead at Epic Games
Education:
• Digital Business, Computer Engineering – University of
Cincinnati
Leadership Experience:
• Community Manager – Epic Games
• Esports Operations Manager – Epic Games
• Senior Marketing Manager – Epic Games
Skills and Proficiencies:
• Brand Management - 7 endorsements
• Marketing Strategy - 14 endorsements
• Community Development - 9 endorsements
Ian Lockler
Overall Online Presence:
• How many connections?, 500+ connections. No
Banner, Clear Headshot, Their profile is rather bare, no
published articles, Not active on social media in a
professional capacity is their LinkedIn URL customized?
yes
• Grade: Average
Industry Experience:
• Marketing Director – Snapdragon
Hemp
• Marketing Director – Paragon
Printing Inc.
Education:
• A.A.S Digital Media Technologies – Chattanooga state
Community College
• B.S Digital Marketing – Full Sail University (2024)
Leadership Experience:
• Sergeant, US ARMY (2008-2014)
• Media Club President – CSCC
• Director / Producer – 3 short films
Skills and Proficiencies:
• Project Management - 5 endorsements
• Adobe Creative Suite - 5 endorsements
• Art Direction - 1 endorsements
Overall Online Presence:
• How many connections? 153, banner image
customized? yes, professionalism of headshot? Yes,
how detailed is the profile? It is professional done,
published articles? none, active on other social media?
yes, is their LinkedIn URL customized? yes
• Grade: Superior

10. COMPETITION
Matthew Books
Industry Experience:
• Digital Marketing Manager at Natixis
Investment Managers
Education:
• B.S Internet Marketing
Leadership Experience:
• Director of Sales and Marketing – American Car Craft
Skills and Proficiencies:
• SEO- 3 endorsements
• Leadership - 7 endorsements
• Social Media Marketing - 88 endorsements
Ian Lockler
Overall Online Presence:
• How many connections? 500+, banner image
customized? yes, professionalism of headshot? Yes,
how detailed is the profile? It is professional done,
published articles? yes, active on other social media?
yes, is their LinkedIn URL customized? yes
• Grade: Superior
Industry Experience:
• Marketing Director – Snapdragon
Hemp
• Marketing Director – Paragon
Printing Inc.
Education:
• A.A.S Digital Media Technologies – Chattanooga state
Community College
• B.S Digital Marketing – Full Sail University (2024)
Leadership Experience:
• Sergeant, US ARMY (2008-2014)
• Media Club President – CSCC
• Director / Producer – 3 short films
Skills and Proficiencies:
• Project Management - 5 endorsements
• Adobe Creative Suite - 5 endorsements
• Art Direction - 1 endorsements
Overall Online Presence:
• How many connections? 153, banner image
customized? yes, professionalism of headshot? Yes,
how detailed is the profile? It is professional done,
published articles? none, active on other social media?
yes, is their LinkedIn URL customized? yes
• Grade: Superior

11. BRAND POSITION
For gaming enthusiasts and companies who seek
innovative and engaging marketing campaigns, I
provide data-driven, creative, and immersive
marketing strategies because of my unique blend
of industry knowledge, passion for gaming, and
expertise in storytelling.
“GAME CHANGER”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• DigiMarCon West
‣ April 12-13, 2023 | Los Angeles, CA
• MarketingProfsB2B Forum
‣ Oct 4-6, 2023 | Boston, MA
• Name of event or professional organization
‣ Aug 7-9, 2023 | Boston, MA
Digital Marketing
1.Primary Content:
1. In-depth blog articles exploring marketing innovations and creative strategies
2. Case studies showcasing unique marketing campaigns and their results
3. Visually engaging content, such as infographics and videos, demonstrating creative
marketing techniques
2.Primary Tools:
1. LinkedIn: Share articles, case studies, and industry insights (2-3 times a week,
articles, images, videos)
2. Instagram: Showcase visual content and creative process (3-4 times a week,
images, Stories, Reels)
3. YouTube: Publish high-quality video content, interviews, and how-to guides (1-2
videos per month)
3.Website:
1. Regularly updating my digital portfolio with recent projects, case studies, and
testimonials to showcase your skills and achievements
2. Maintaining a blog section on the website to publish your in-depth articles and
thought leadership pieces, driving organic traffic through SEO
3. Integrating social media feeds and email newsletter signup options to encourage
visitor engagement and connection
4. Using visually appealing and consistent branding throughout the site to reinforce
your Creator identity and build brand awareness online

13. PROFESSIONAL DEVELOPMENT
Mentor
• As I embark on my career path, I will seek a mentor with extensive experience in
the marketing and gaming industries, preferably someone with leadership
positions in innovative companies and a track record of successful marketing
campaigns. Ideally, they should have a creative and entrepreneurial mindset, as
well as a willingness to share their knowledge and insights. The mentor should be
able to guide me through career growth challenges and help me navigate the
industry landscape. Date to establish partnership: September 2023.
Formal Education
• B.S. Digital Marketing – Full Sail University
Technical Skills
• Enroll in SEO / SEM basics- Udemy, May 2023
• Enroll in a Google Analytics certification course to
improve data analysis skills - Coursera, June 2023
• Attend a Social Media Marketing Bootcamp to
enhance social media management expertise -
General Assembly, September 2023
Soft Skills
• Participate in a public speaking workshop to improve
communication and presentation skills - Toastmasters
International, July 2023
• Join a local networking group to develop relationship-
building and collaboration abilities - Chamber of Commerce,
August 2023
• Enroll in a time management and productivity course to
enhance efficiency and prioritization - Skillshare, October
2023

14. Ian Lockler
You know how businesses struggle to effectively promote their products and engage
their target audience? Well, what I do is create innovative and tailored marketing
strategies that resonate with the audience and drive results. In fact, I have successfully
led multiple marketing campaigns, resulting in significant growth in brand awareness and
customer engagement.

15. REFERENCES
DigiMarCon West 2023 · Los Angeles, CA · April 12 - 13, 2023
· Digital Marketing, Media and Advertising Conference &
Exhibition. (n.d.). Retrieved April 10, 2023, from
https://digimarconwest.com/
The B2B Marketing Conference I B2B Forum by
MarketingProfs. (n.d.). MarketingProfs B2B Forum. Retrieved
April 10, 2023, from https://mpb2b.marketingprofs.com/
The B2B Marketing Conference I B2B Forum by
MarketingProfs. (n.d.). MarketingProfs B2B Forum. Retrieved
April 10, 2023, from https://mpb2b.marketingprofs.com/
Top Marketing Conferences in 2022: Live and Virtual Events.
(2022, March 4). Brandpoint.
https://www.brandpoint.com/blog/top-marketing-
conferences/
LinkedIn: Log In or Sign Up. (2019). LinkedIn: Log in or Sign
Up. http://linkedin.com