Internet advertising revenues in the United States totaled $22.7 billion for the full year of 2009, with Q3 2009 accounting for approximately $5.5 billion and Q4 2009 totaling approximately $6.3 billion. Internet advertising revenues for the full year of 2009 decreased 3.4 percent over 2008.
Today the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the IAB Internet Advertising Revenue Report for the first half of 2009. U.S. Internet advertising revenues were at $10.9 billion in that period, a 5.3% decline from the same period in 2008.
Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com
This document summarizes internet advertising revenue results for the first two quarters of 2007. It finds that total revenue for the first half of 2007 was nearly $10 billion, a 26.4% increase from the same period in 2006. Revenue in Q2 2007 reached over $5 billion, marking 25.4% growth compared to Q2 2006. Consumer advertising continues to be the largest spending sector, accounting for 54% of Q2 2007 revenues. Search advertising remains the leading format at 40% of revenues, though display and lead generation are gaining.
The document is a report from PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB) summarizing internet advertising revenue in the United States for 2008. Some key points:
- Total internet advertising revenues in 2008 were $23.4 billion, a 10.6% increase from 2007.
- The fourth quarter of 2008 saw $6.1 billion in revenues, a 4.5% increase from the previous quarter and a 2.6% increase from the same quarter in 2007.
- Search advertising accounted for 46% of fourth quarter 2008 revenues, followed by display banners at 21% and classifieds at 13%.
IAB USA Internet Advertising Revenue Report 2010 - APRIL2011Retelur Marketing
Informe de la inversión en publicidad online en USA durante el año 2010, por IAB y PWC.
IAB USA Reports Full-Year Internet Ad Revenues for 2010 Increase 15% to $26 Billion, a New Record
This document summarizes a presentation given by Mark Mulhern, Senior Vice President and CFO of Progress Energy, at a Power & Gas Leaders Conference on September 24, 2008. The presentation discusses Progress Energy's strategy of securing its energy future through significant rate base growth, nuclear expansion projects, and maintaining a supportive regulatory environment. It provides an overview of Progress Energy's utilities in North Carolina and Florida, outlines major capital investment projects, and reviews the company's financial position and objectives to achieve steady earnings growth.
Today the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the IAB Internet Advertising Revenue Report for the first half of 2009. U.S. Internet advertising revenues were at $10.9 billion in that period, a 5.3% decline from the same period in 2008.
Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com
This document summarizes internet advertising revenue results for the first two quarters of 2007. It finds that total revenue for the first half of 2007 was nearly $10 billion, a 26.4% increase from the same period in 2006. Revenue in Q2 2007 reached over $5 billion, marking 25.4% growth compared to Q2 2006. Consumer advertising continues to be the largest spending sector, accounting for 54% of Q2 2007 revenues. Search advertising remains the leading format at 40% of revenues, though display and lead generation are gaining.
The document is a report from PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB) summarizing internet advertising revenue in the United States for 2008. Some key points:
- Total internet advertising revenues in 2008 were $23.4 billion, a 10.6% increase from 2007.
- The fourth quarter of 2008 saw $6.1 billion in revenues, a 4.5% increase from the previous quarter and a 2.6% increase from the same quarter in 2007.
- Search advertising accounted for 46% of fourth quarter 2008 revenues, followed by display banners at 21% and classifieds at 13%.
IAB USA Internet Advertising Revenue Report 2010 - APRIL2011Retelur Marketing
Informe de la inversión en publicidad online en USA durante el año 2010, por IAB y PWC.
IAB USA Reports Full-Year Internet Ad Revenues for 2010 Increase 15% to $26 Billion, a New Record
This document summarizes a presentation given by Mark Mulhern, Senior Vice President and CFO of Progress Energy, at a Power & Gas Leaders Conference on September 24, 2008. The presentation discusses Progress Energy's strategy of securing its energy future through significant rate base growth, nuclear expansion projects, and maintaining a supportive regulatory environment. It provides an overview of Progress Energy's utilities in North Carolina and Florida, outlines major capital investment projects, and reviews the company's financial position and objectives to achieve steady earnings growth.
BNSF is a major railroad network in the United States that transports a variety of goods. In 2003, BNSF saw revenue growth of 5% driven by strong intermodal growth, though on-time performance fell short of goals. Safety performance reached record levels with injury rates down significantly. Looking forward, BNSF aims to continue revenue growth through initiatives like expanding intermodal capacity and pursuing market-based pricing across all business lines.
The document reports financial results for Providência USA for 4Q 2011 and full year 2011. Some key highlights include:
- Sales volume grew 11.7% in 2011 to 87.7 thousand tons, with 14% growth in 4Q11 to 23 thousand tons.
- Net revenue grew 16.2% in 2011 to R$526.6 million and 22.5% in 4Q11 to R$142 million, driven by increased sales volume.
- Adjusted EBITDA grew 2.2% in 4Q11 to R$29.1 million, with EBITDA margins of 20.5% for the year and 23% for 4Q11.
Cleantech 3.0: Urbanization and Supply Chains Ontario and Masdar as Transfo...MaRS Discovery District
The document discusses how population growth, urbanization, and increasing resource demands will lead to 10 billion people and 400 megacities by 2050. It also notes that private capital investment in cleantech innovation has topped $100 billion. Finally, it proposes that Ontario and Masdar could be transformative partners in addressing these challenges through a cleantech accelerator that identifies client goals and barriers, recommends target partners, and accelerates cleantech solutions.
Providência USA reported financial results for the fourth quarter of 2010. Highlights included starting operations at the company's first US plant in January 2011, and plans to expand with two new production lines totaling 40,000 tons per year. Net income for 2010 was R$23.8 million, and the company paid interim dividends of R$11.1 million in November 2010. For 2011, forecasts call for increased sales volume and fully utilizing the capacity of the new US production line by early second half.
Q3 2004 Motorola Inc. Earnings Conference Call Presentationfinance7
Motorola reported strong financial results for Q3 2004. Sales increased 26% year-over-year to $8.6 billion, while earnings per share grew 313% to $0.20. Gross margin improved 220 basis points to 36.2% compared to Q3 2003, while research and development spending declined as a percentage of sales. Operating margin was 9.9% for Q3 2004, an improvement over Q3 2003. Cash flow from operations was $1.3 billion for the quarter. For Q4 2004, Motorola expects sales between $9.3-9.6 billion and earnings per share of $0.23-$0.26.
HSBC Holdings plc presented at the Morgan Stanley European Banks Conference in March 2006. The presentation discussed HSBC's strategic focus on growing its business in emerging markets and leveraging its international presence across 76 countries. It highlighted key metrics showing the bank's expanded global scale and changing geographic mix of profits over time.
This document provides a summary of Savvis' first quarter 2009 results. Some key points include:
- Revenue for Q1 2009 was $221.5 million, an increase of 9% year-over-year.
- Hosting revenue was $152.3 million, an increase of 18% year-over-year.
- Adjusted EBITDA was $58.8 million, an improvement of 46% year-over-year.
- Guidance for 2009 includes adjusted EBITDA between $190-200 million and adjusted free cash flow between $20-35 million.
This document is Omnicom's annual report for the year 2000. It summarizes Omnicom's financial and operating highlights for 2000, with revenue reaching $6.2 billion, a 20% increase from 1999. It also discusses the performance of Omnicom's major advertising and marketing agency brands such as BBDO Worldwide, DDB Worldwide, and TBWA Worldwide. The report provides an overview of the company's financial results and growth in revenue, income, and earnings per share for 2000.
oe E. Harlan Executive Vice President, Electro and Communications Businessfinance10
The document summarizes an investor meeting presentation about 3M's Electro & Communications Business (ECB). It highlights that ECB has maintained strong growth and margins in recent years. Going forward, ECB is positioned for continued growth by leveraging its market-focused customer-centric approach, differentiated technologies, international expansion, adjacent markets, service differentiation, and competitive culture. ECB serves the electrical, communications, and electronics industries with products like tapes, films, adhesives, and interconnect solutions.
Patrick D. Campbell Senior Vice President and Chief Financial Officerfinance10
3M aims to accelerate growth to enhance shareholder value. The presentation outlines plans to achieve 5-8% organic local currency growth in traditional businesses through leveraging existing assets, pursue international expansion, and continue productivity initiatives. It also discusses growing new market adjacencies at a faster pace through acquisitions and new brands. Maintaining strong margins and returns on invested capital as growth increases is a key focus.
6 Prudential's "Inside Our Best Ideas" Conferencefinance10
This document discusses 3M's strategy for growth through customer value enhancement and operational excellence. It summarizes 3M's historical financial performance, showing increasing margins, earnings per share, and return on invested capital. 3M's strategy focuses on growing its core businesses, pursuing complementary acquisitions, expanding into adjacencies, and international growth. 3M aims to drive growth and share gains by enhancing customer competitiveness, business returns, and brand value.
This document is the annual report for Omnicom from 2001. It summarizes the company's financial performance for 2001 and compares it to previous years. Some key points:
- Revenue reached $6.89 billion in 2001, a record high, though growth slowed due to economic challenges including the recession and 9/11 attacks.
- Operating income was $968 million and net income was $503 million in 2001. Earnings per share were $2.75 excluding a one-time gain.
- The company achieved all of its financial goals for 2001 except improving operating margins, due to a slowdown in client spending in many industries.
- Omnicom won a record $4.
Kohl's annual report for 2005 highlights strong financial performance with net sales increasing 14.5% to $13.4 billion and net income increasing 19.7% to $842 million. The company expanded to 732 stores across 41 states and plans to continue growing, with the goal of over 1,200 stores by 2010. Key initiatives included introducing new brands, improving inventory management, and enhancing the in-store shopping experience.
Profarma's market share reached a record 12.0% in 3Q07, with gross revenues growing 31.9% to R$698.2 million compared to 3Q06. Net earnings increased 94.9% to R$8.2 million due to strong sales growth across branded, generic, and OTC products. Adjusted EBITDA was R$21.6 million for 3Q07, a 12.9% increase over 3Q06, demonstrating improved profitability.
The document summarizes an industry report on internet advertising revenue from 2009. It finds that total internet advertising revenue in 2009 was $22.7 billion, a 3.4% decrease from 2008. Search advertising accounted for 47% of revenue and display advertising such as banners and video grew to 35% of revenue. The fourth quarter of 2009 set a new record with $6.3 billion in revenue, a 2.6% increase from the same period in 2008. The top 10 internet advertising companies continued to account for the majority (71%) of total revenue.
The NomCom is looking to fill nine open positions on ICANN boards and councils by May 1, 2013. The NomCom selects outstanding individuals independently from ICANN organizations to serve on the Board of Directors (3 positions), GNSO Council (2 positions), ccNSO Council (1 position), and ALAC (3 positions for different regions). Candidates should have integrity, judgment, understanding of ICANN's mission, and help ensure diversity. Interested individuals should complete an online application form by the May 1 deadline.
The Internet Society is a non-profit organization dedicated to promoting an open, globally-connected, secure and trustworthy internet. Its mission is to promote the open development, evolution and use of the internet for the benefit of all people worldwide. It works at the intersection of policy, standards and education and focuses on areas like internet governance, IPv6, open standards, human rights and more through global programs and regional chapters. Membership and involvement are vital to supporting its mission.
ICANN is the organization that coordinates the internet's domain name system and IP address allocations. It has a multi-stakeholder governance model with offices worldwide. ICANN's board develops policies through input from supporting organizations, advisory committees, and public comments. Key parts of ICANN include the Address Supporting Organization that makes IP address policy, and the Country Code Names Supporting Organization and Generic Names Supporting Organization that make policies related to domain names.
Case Study: The Symtio Platform Tim Close, Senior Vice President, SymtioECPA Events
With increasing pressures from the economy, shrinking distribution, and the category-killer influence of Amazon and Google, how do publishers keep some control of their own destinies? The Symtio platform is a turnkey, multi-channel media and e-commerce content delivery platform that empowers publishers to simply and effectively diversify their presence in the emerging digital marketplace.
Este anexo recopila más de 2.500 términos relacionados con Internet en formato de diccionario, incluyendo acrónimos, su traducción al castellano y breve explicación. Se ha recopilado de forma divulgativa tras observar los neologismos del sector. Se trata del primer glosario escrito originalmente en castellano que describe hitos e Internet y algunos de sus personajes.
BNSF is a major railroad network in the United States that transports a variety of goods. In 2003, BNSF saw revenue growth of 5% driven by strong intermodal growth, though on-time performance fell short of goals. Safety performance reached record levels with injury rates down significantly. Looking forward, BNSF aims to continue revenue growth through initiatives like expanding intermodal capacity and pursuing market-based pricing across all business lines.
The document reports financial results for Providência USA for 4Q 2011 and full year 2011. Some key highlights include:
- Sales volume grew 11.7% in 2011 to 87.7 thousand tons, with 14% growth in 4Q11 to 23 thousand tons.
- Net revenue grew 16.2% in 2011 to R$526.6 million and 22.5% in 4Q11 to R$142 million, driven by increased sales volume.
- Adjusted EBITDA grew 2.2% in 4Q11 to R$29.1 million, with EBITDA margins of 20.5% for the year and 23% for 4Q11.
Cleantech 3.0: Urbanization and Supply Chains Ontario and Masdar as Transfo...MaRS Discovery District
The document discusses how population growth, urbanization, and increasing resource demands will lead to 10 billion people and 400 megacities by 2050. It also notes that private capital investment in cleantech innovation has topped $100 billion. Finally, it proposes that Ontario and Masdar could be transformative partners in addressing these challenges through a cleantech accelerator that identifies client goals and barriers, recommends target partners, and accelerates cleantech solutions.
Providência USA reported financial results for the fourth quarter of 2010. Highlights included starting operations at the company's first US plant in January 2011, and plans to expand with two new production lines totaling 40,000 tons per year. Net income for 2010 was R$23.8 million, and the company paid interim dividends of R$11.1 million in November 2010. For 2011, forecasts call for increased sales volume and fully utilizing the capacity of the new US production line by early second half.
Q3 2004 Motorola Inc. Earnings Conference Call Presentationfinance7
Motorola reported strong financial results for Q3 2004. Sales increased 26% year-over-year to $8.6 billion, while earnings per share grew 313% to $0.20. Gross margin improved 220 basis points to 36.2% compared to Q3 2003, while research and development spending declined as a percentage of sales. Operating margin was 9.9% for Q3 2004, an improvement over Q3 2003. Cash flow from operations was $1.3 billion for the quarter. For Q4 2004, Motorola expects sales between $9.3-9.6 billion and earnings per share of $0.23-$0.26.
HSBC Holdings plc presented at the Morgan Stanley European Banks Conference in March 2006. The presentation discussed HSBC's strategic focus on growing its business in emerging markets and leveraging its international presence across 76 countries. It highlighted key metrics showing the bank's expanded global scale and changing geographic mix of profits over time.
This document provides a summary of Savvis' first quarter 2009 results. Some key points include:
- Revenue for Q1 2009 was $221.5 million, an increase of 9% year-over-year.
- Hosting revenue was $152.3 million, an increase of 18% year-over-year.
- Adjusted EBITDA was $58.8 million, an improvement of 46% year-over-year.
- Guidance for 2009 includes adjusted EBITDA between $190-200 million and adjusted free cash flow between $20-35 million.
This document is Omnicom's annual report for the year 2000. It summarizes Omnicom's financial and operating highlights for 2000, with revenue reaching $6.2 billion, a 20% increase from 1999. It also discusses the performance of Omnicom's major advertising and marketing agency brands such as BBDO Worldwide, DDB Worldwide, and TBWA Worldwide. The report provides an overview of the company's financial results and growth in revenue, income, and earnings per share for 2000.
oe E. Harlan Executive Vice President, Electro and Communications Businessfinance10
The document summarizes an investor meeting presentation about 3M's Electro & Communications Business (ECB). It highlights that ECB has maintained strong growth and margins in recent years. Going forward, ECB is positioned for continued growth by leveraging its market-focused customer-centric approach, differentiated technologies, international expansion, adjacent markets, service differentiation, and competitive culture. ECB serves the electrical, communications, and electronics industries with products like tapes, films, adhesives, and interconnect solutions.
Patrick D. Campbell Senior Vice President and Chief Financial Officerfinance10
3M aims to accelerate growth to enhance shareholder value. The presentation outlines plans to achieve 5-8% organic local currency growth in traditional businesses through leveraging existing assets, pursue international expansion, and continue productivity initiatives. It also discusses growing new market adjacencies at a faster pace through acquisitions and new brands. Maintaining strong margins and returns on invested capital as growth increases is a key focus.
6 Prudential's "Inside Our Best Ideas" Conferencefinance10
This document discusses 3M's strategy for growth through customer value enhancement and operational excellence. It summarizes 3M's historical financial performance, showing increasing margins, earnings per share, and return on invested capital. 3M's strategy focuses on growing its core businesses, pursuing complementary acquisitions, expanding into adjacencies, and international growth. 3M aims to drive growth and share gains by enhancing customer competitiveness, business returns, and brand value.
This document is the annual report for Omnicom from 2001. It summarizes the company's financial performance for 2001 and compares it to previous years. Some key points:
- Revenue reached $6.89 billion in 2001, a record high, though growth slowed due to economic challenges including the recession and 9/11 attacks.
- Operating income was $968 million and net income was $503 million in 2001. Earnings per share were $2.75 excluding a one-time gain.
- The company achieved all of its financial goals for 2001 except improving operating margins, due to a slowdown in client spending in many industries.
- Omnicom won a record $4.
Kohl's annual report for 2005 highlights strong financial performance with net sales increasing 14.5% to $13.4 billion and net income increasing 19.7% to $842 million. The company expanded to 732 stores across 41 states and plans to continue growing, with the goal of over 1,200 stores by 2010. Key initiatives included introducing new brands, improving inventory management, and enhancing the in-store shopping experience.
Profarma's market share reached a record 12.0% in 3Q07, with gross revenues growing 31.9% to R$698.2 million compared to 3Q06. Net earnings increased 94.9% to R$8.2 million due to strong sales growth across branded, generic, and OTC products. Adjusted EBITDA was R$21.6 million for 3Q07, a 12.9% increase over 3Q06, demonstrating improved profitability.
The document summarizes an industry report on internet advertising revenue from 2009. It finds that total internet advertising revenue in 2009 was $22.7 billion, a 3.4% decrease from 2008. Search advertising accounted for 47% of revenue and display advertising such as banners and video grew to 35% of revenue. The fourth quarter of 2009 set a new record with $6.3 billion in revenue, a 2.6% increase from the same period in 2008. The top 10 internet advertising companies continued to account for the majority (71%) of total revenue.
The NomCom is looking to fill nine open positions on ICANN boards and councils by May 1, 2013. The NomCom selects outstanding individuals independently from ICANN organizations to serve on the Board of Directors (3 positions), GNSO Council (2 positions), ccNSO Council (1 position), and ALAC (3 positions for different regions). Candidates should have integrity, judgment, understanding of ICANN's mission, and help ensure diversity. Interested individuals should complete an online application form by the May 1 deadline.
The Internet Society is a non-profit organization dedicated to promoting an open, globally-connected, secure and trustworthy internet. Its mission is to promote the open development, evolution and use of the internet for the benefit of all people worldwide. It works at the intersection of policy, standards and education and focuses on areas like internet governance, IPv6, open standards, human rights and more through global programs and regional chapters. Membership and involvement are vital to supporting its mission.
ICANN is the organization that coordinates the internet's domain name system and IP address allocations. It has a multi-stakeholder governance model with offices worldwide. ICANN's board develops policies through input from supporting organizations, advisory committees, and public comments. Key parts of ICANN include the Address Supporting Organization that makes IP address policy, and the Country Code Names Supporting Organization and Generic Names Supporting Organization that make policies related to domain names.
Case Study: The Symtio Platform Tim Close, Senior Vice President, SymtioECPA Events
With increasing pressures from the economy, shrinking distribution, and the category-killer influence of Amazon and Google, how do publishers keep some control of their own destinies? The Symtio platform is a turnkey, multi-channel media and e-commerce content delivery platform that empowers publishers to simply and effectively diversify their presence in the emerging digital marketplace.
Este anexo recopila más de 2.500 términos relacionados con Internet en formato de diccionario, incluyendo acrónimos, su traducción al castellano y breve explicación. Se ha recopilado de forma divulgativa tras observar los neologismos del sector. Se trata del primer glosario escrito originalmente en castellano que describe hitos e Internet y algunos de sus personajes.
Bob Metcalfe: Internet History Applied To Solving EnergyGigaom
This document summarizes Bob Metcalfe's presentation on building an "Enernet" to solve energy needs, drawing analogies to the development of the Internet. Some key points:
- The Internet met information needs over 62 years; the Enernet could meet energy needs over the next 62 years by applying Internet lessons.
- The Enernet would be like the Internet - intelligent, layered, distributed, and have storage. It would use competing teams of researchers and entrepreneurs to drive innovation.
- Metcalfe's experience building the Internet gives him standing to discuss energy. He is growing an "enertech" portfolio and advising MIT's Energy Initiative.
The document is a report from PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB) summarizing internet advertising revenue in the United States for 2008. Some key findings from the report include:
- Total internet advertising revenues in the US for 2008 were $23.4 billion, a 10.6% increase from 2007.
- Search advertising accounted for 46% of fourth quarter 2008 revenues, up from 42% in 2007. Display banners were second at 21%.
- Quarterly revenues increased 4.5% from the third quarter of 2008 to $6.1 billion in the fourth quarter, and increased 2.6% from the fourth quarter of 2007.
- It
IAB Internet Advertising Revenue Reporttony anderson
IAB Internet Advertising
Revenue Report Social Media Metrics Definitions
Tony Anderson, Online Media Sales
Gen-Y Media Inc.
www.genymediainc.com tony@genymediainc.com
Online Ad Sales
Ad Serving, DoubleClick, DART DFP, adapt
The document summarizes key findings from the 2010 IAB Internet Advertising Revenue Report conducted by PwC. Some of the key highlights include:
- Total US internet advertising revenues in 2010 were $26 billion, a 15% increase from 2009. Q4 2010 revenues reached a record $7.5 billion.
- Search advertising accounted for 46% of 2010 revenues but declined slightly from 47% in 2009, while display advertising grew to 38% of revenues. Digital video advertising increased 40% year-over-year.
- The top 10 internet companies commanded 72% of Q4 2010 revenues, consistent with their share in 2009. Annual and quarterly revenue growth recovered in 2010 after declining in 2009 due to
Internet advertising revenues in the US totaled $26 billion in 2010, a 15% increase from 2009. Search advertising accounted for 46% of revenues while display advertising such as banners and digital video grew to 38% of the total. Quarterly revenues increased each quarter in 2010 with Q4 totaling $7.45 billion, up 19% from Q4 2009. The report found that the marketing industry continues shifting advertising dollars to digital media as consumers spend more time online.
Internet advertising revenues in the US totaled $26 billion in 2010, a 15% increase from 2009. Search advertising accounted for 46% of revenues while display advertising such as banners and digital video grew to 38% of the total. Quarterly revenues increased each quarter in 2010 with Q4 totaling $7.45 billion, up 19% from Q4 2009. The report found that the internet advertising industry continues to grow with ad dollars increasing each year.
Iab internet advertising revenue report full year 2011Pablo Morales
Internet advertising revenues in the US totaled $31.7 billion in 2011, a 22% increase from 2010. Search advertising remained the largest format with $14.8 billion (46.5% of total revenues) while display grew to $11.1 billion (34.8% of total). Mobile advertising saw explosive growth, increasing 149% to reach $1.6 billion (5.0% of total revenues). The top 10 companies accounted for 71% of quarterly revenues, though concentration levels were slightly lower than in 2010.
Iab usa internet advertising_revenue_report_fy_2011 19apr12Retelur Marketing
Internet advertising revenues in the US totaled $31.7 billion in 2011, a 22% increase from 2010. Mobile advertising revenues increased dramatically from $0.64 billion in 2010 to $1.6 billion in 2011, a 149% rise. Quarterly revenues also rose steadily, with Q4 2011 revenues reaching a record $8.97 billion, up 20.4% from Q4 2010 and 14.7% from Q3 2011. The report provides a comprehensive analysis of annual and quarterly internet advertising revenue trends over time.
- Cummins has doubled revenue over the past 5 years and achieved the highest 3-year period of net earnings as a percent of sales in over 40 years.
- The company has diversified globally and by end markets to reduce cyclicality, aggressively pursued low cost leadership, and built greater earnings stability.
- Cummins is investing in new engine platforms and technologies to capitalize on growth opportunities from evolving global emission standards.
- Cummins has doubled revenue over the past 5 years and achieved the highest 3-year period of net earnings as a percent of sales in over 40 years.
- The company has diversified globally and by end markets to reduce cyclicality, aggressively pursued low cost leadership, and built greater earnings stability.
- Cummins is investing in new engine platforms and technologies to capitalize on growth opportunities from evolving global emission standards.
Ideiasnet reported its 3Q09 results, with net revenue down 2.2% YoY to R$226.4 million but up 23.5% from 2Q09. EBITDA declined 50.1% YoY to R$3.7 million but reversed losses in 2Q09. Several portfolio companies returned to historic margins. The company invested R$5.96 million in the quarter and ended with R$65.5 million in net debt. Subsequent events included a tender offer to acquire Ideiasnet shares and an acquisition by Trinnphone doubling its size.
Q3 2003 Motorola Inc. Earnings Conference Call Presentationfinance7
- Motorola reported Q3 2003 earnings with total sales of $6.8 billion, a 4.5% increase over Q3 2002. Earnings per share remained flat at $0.06 excluding special items.
- Gross margin declined due to increased handset competition and pricing pressures in Asia combined with sales of discontinued low-margin products. However, SG&A and R&D expenses as a percentage of sales improved.
- Operating margin remained flat at 4.4% compared to Q3 2002. Cash flow was strong with $1.1 billion in operating cash flow and $0.9 billion in free cash flow.
Groupon has experienced rapid subscriber, customer, and revenue growth since launching in late 2008. By the first quarter of 2011, Groupon had over 83 million subscribers and $655 million in quarterly revenue, up significantly from prior periods. However, costs have also grown rapidly, accounting for over 100% of revenue in Q1 2011. Key metrics like the average deal price, revenue per merchant, and marketing costs per merchant have fluctuated over time. Most of Groupon's 7,000+ employees are international and work in sales roles.
- Citigroup's third quarter earnings summary showed a strong balance sheet with improved tangible common equity of $102 billion and a stable Tier 1 capital ratio of 12.7%.
- Several of Citigroup's business lines saw record revenues including the Institutional Clients Group and Transaction Services. Regional consumer banking also saw revenue and deposit growth.
- Credit losses declined slightly but remained elevated with improving trends in international markets and mixed results in the US. Assets in Citi Holdings were down $32 billion in the quarter and $281 billion from their peak.
- Citigroup is focused on its core historical strengths and shifting away from businesses reliant on wholesale funding and developed market credit to more stable and profitable
Google reported 3% year-over-year revenue growth in Q2 2009 to $5.5 billion. Revenues from Google properties grew 3% while network revenues increased 2%. International revenues reached $2.9 billion or 47% of total revenue. The company maintained operational efficiency through continued cost management while making key investments in search, ads, display, apps and mobile. Free cash flow was $1.47 billion after capital expenditures of $139 million.
- Ideiasnet reported declining revenue and negative EBITDA in 2Q09 due to impacts on the e-commerce sector from tax changes in São Paulo. Revenue was down 18.9% YoY while EBITDA turned negative.
- A key highlight was the sale of Braspag for R$25 million, generating a high return for Ideiasnet.
- Investments continued in media, communications and content companies, though this sector reported an EBITDA loss due to growth investments.
- The portfolio is being migrated to a new investment fund, Ideiasnet FIP I, to increase dynamism in the portfolio.
The document provides an overview of Goldman Sachs, including:
1) It operates in investment banking, sales and trading, principal investing, asset management, and securities services.
2) It has a long-term goal of over 20% return on tangible common equity and focuses on its core businesses and people.
3) It maintains a significant, well-capitalized equity base and conservative funding and liquidity risk management framework.
4) Its revenues come from diverse areas like fixed income, equities, principal investments, asset management and securities services.
The document provides an overview of Goldman Sachs, including:
1) It operates diverse businesses across investment banking, sales and trading, principal investing, asset management, and securities services.
2) It maintains a conservative funding and liquidity risk management framework including pre-funded excess liquidity and stress testing.
3) Over the long term, Goldman Sachs has achieved 12% annual revenue growth compared to 6% global GDP growth, focusing on returning over 20% tangible common equity.
The document is an investor presentation by Cummins discussing the company's performance and strategy. It summarizes that Cummins has doubled revenue in 5 years, generated strong earnings growth and cash flow, and improved its debt ratio. It also outlines Cummins' strategic principles of diversifying its end markets and businesses to reduce cyclicality, pursuing low cost leadership, and investing in profitable growth opportunities through new products and markets.
This presentation provides an overview of Cummins Inc.'s performance and strategy. It discusses how Cummins has doubled revenue in 5 years, generated strong earnings and cash flow, and improved its debt ratio. The presentation outlines Cummins' strategic principles of diversifying markets and products to reduce cyclicality, pursuing low cost leadership, and investing in profitable growth opportunities. It highlights Cummins' technology leadership and growing markets in areas like power generation and emerging economies.
Similar to IAB Internet AdvertisingRevenue Report (20)
2011.03 Stephan Noller - Moving from Performance Marketing to Branding Optimi...ARBOinteractive Polska
This document discusses the future of digital branding and predictive behavioral targeting. It argues that digital marketing is on the verge of evolution beyond click-through rates (CTRs) and cost-per-actions (CPAs). The author advocates for addressing the "clicks in the user's head" through brand awareness and effects. Their company, nugg.ad, has created a platform to help measure brand performance and optimize branding campaigns across publishers using predictive profiling and standardized surveys. A branding campaign for L'oreal is highlighted that achieved significant awareness and purchase intent metrics through their open targeting platform and approach.
Facebook has evolved from a social media website to a full media platform. It has over 3.2 million active users who engage with brands through various advertising formats. Facebook provides insights into what consumers are interested in and opportunities to test new products through engagement ads. The platform continues to innovate through new features like Places, Deals, Credits and Presence to strengthen social experiences and the virtual economy.
1. IAB Internet Advertising
Revenue Report
An Industry Survey Conducted by PricewaterhouseCoopers
and Sponsored by the Interactive Advertising Bureau (IAB)
2009 Full-Year Results
April 2010
PwC
PwC
2. Table of Contents
Background 2
Executive Summary 3
Detailed Findings 4
2009 Fourth-Quarter and Full Year Results
Annual and Quarterly Trends
Industry Concentration
Advertising Formats
Industry Category Spending
Pricing Models
Appendix 15
Definitions
Survey Scope and Methodology
IAB Board Officers and Directors
Organization Profiles
3. Background
About the IAB Internet Advertising Revenue Report
Conducted by PricewaterhouseCoopers LLP on an ongoing basis, with results released
quarterly, the ―Internet Advertising Revenue Report‖ was initiated by the Interactive Advertising
Bureau (IAB) in 1996. This report utilizes data and information reported directly to
PricewaterhouseCoopers LLP, publicly available online corporate data and information provided
by online ad selling companies.
The results reported are considered the most accurate measurement of Internet/online
advertising revenues because the data is compiled directly from information supplied by
companies selling advertising online. All-inclusive, the report includes data reflecting online
advertising revenues from Web sites, commercial online services, ad networks and e-mail
providers, as well as other companies selling online advertising.
The report is conducted independently by PricewaterhouseCoopers LLP on behalf of the IAB.
PwC does not audit the information and provides no opinion or other form of assurance with
respect to the information. Only aggregate results are published and individual company
information is held in strict confidence with PricewaterhouseCoopers LLP. Further details
regarding scope and methodology are provided in the appendix to this report.
David Silverman
PricewaterhouseCoopers LLP
PricewaterhouseCoopers LLP 2
4. Executive Summary
IAB Internet Advertising Revenue Report
2009 Full Year Highlights
Internet advertising revenues (―revenues‖) in the United States totaled $22.7 billion for the full year of 2009,
with Q3 2009 accounting for approximately $5.5 billion and Q4 2009 totaling approximately $6.3 billion. Internet
advertising revenues for the full year of 2009 decreased 3.4 percent over 2008.
Key trends underlying 2009 results
Revenues Decreased 3.4% in 2009 — Internet advertising revenue in the U.S. totaled $6.3 billion in the
fourth quarter of 2009, an increase of 13.8 percent from the 2009 third-quarter total of $5.5 billion, and an
increase of 2.6 percent from the 2008 fourth-quarter total of $6.1 billion. Full year Internet advertising
revenues of 2009 totaled $22.7 billion, down 3.4 percent from the $23.4 billion reported in 2008.
―The record $6.3 billion spent on internet advertising in the fourth quarter of 2009, while certainly aided by
seasonal demand, is a strong indication that the worst of the economic impact on internet advertising is over
and that the seeds of growth have been planted.‖
—David Silverman, Partner, PricewaterhouseCoopers LLP
Search Continues to Lead, followed by Display Banners and Classifieds—Search revenue accounted
for 47 percent of 2009 revenues, up from the 45 percent reported in 2008. Display advertising also showed
solid growth, accounting for 35 percent of 2009 revenue up from 33 percent in 2008. Digital video, which is
a component of display advertising, increased 38 percent from 2008 to 2009.
―This IAB Internet Advertising Revenue Report makes clear that digital media are now a core component of
successful advertising and marketing campaigns,‖ said Randall Rothenberg, President and CEO of the IAB.
―As consumers spend more of their time immersed in digital media, marketers are increasingly reaching
them there--building brands online and making digital the central force in their cross-media strategies.‖
PricewaterhouseCoopers LLP 3
5. Detailed Findings
Revenues Totaled a Record $6.3 Billion in the Fourth Quarter of 2009
Online ad sellers reported aggregate revenues totaling $6.3 billion for the fourth quarter of 2009.
Total 2009 fourth-quarter revenues were $161 million (2.6 percent) higher than the fourth quarter of 2008, and
$761 million (13.8 percent) higher than the third quarter of 2009.
2008 Q4 vs. 2009 Q4
$7,000
2.6% $6,261
$6,100
$6,000
$ in millions
$5,000
$4,000
$3,000
$2,000
$1,000
$0
2008 Qtr 4 2009 Qtr 4
2009 Q3 vs. 2009 Q4
$7,000
$6,261
13.8%
$6,000 $5,500
$ in millions
$5,000
$4,000
$3,000
$2,000
$1,000
$0
2009 Qtr 3 2009 Qtr 4
PricewaterhouseCoopers LLP 4
6. 2009 Annual Revenues Totaled Over $22 Billion
Annual revenues for 2009 totaled $22.7 billion, $787 million or 3.4 percent lower than the same period in 2008.
Annual Revenues — 2008 vs. 2009
$25,000 $23,448 -3.4% $22,661
$ in millions
$20,000
$15,000
$10,000
$5,000
$0
2008 2009
Historical Annual Revenue Trends
2009 Annual revenues decreased on a year-over-year percentage and dollar basis after six consecutive years of
significant increase from 2003 to 2008. 2009 was the second largest year on record, after 2008.
Annual $ Revenue – 1999 through 2009
$25,000
$23,448
$22,661
$21,206
$20,000
$ in millions
$16,879
$15,000
$12,542
$9,626
$10,000
$8,087
$7,134 $7,267
$6,010
$4,621
$5,000
$0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
PricewaterhouseCoopers LLP 5
7. Historical Quarterly Revenue Trends
Quarterly revenues peaked in 2008 after six years of growth. After almost 20 quarters of uninterrupted growth,
revenues declined and flattened out in Q1-Q3 of 2009 in comparison to the same quarters in the prior year, while
rebounding to record levels in the 4th quarters of 2009 and 2008.
Quarterly $ Revenue Growth Comparisons — 2001- 2009
$7,134 $6,010 $7,267 $9,626 $12,542 $16,879 $21,206 $23,448 $22,661
$7,000
$6,261
$5,946 $5,745 $6,100
$6,000
$5,094 $5,468
$5,765 $5,838 $5,500
$4,784
$ in millions
$5,267
$5,432
$5,000
$4,061 $4,899
$4,000 $3,608 $4,186
$2,985 $3,848
$2,694
$3,000 $2,369 $3,147
$2,182
$1,641 $2,802
$1,848 $1,660
$2,000 $1,458 $1,580 $2,230 $2,333
$1,872
$1,632 $1,793
$1,773 $1,452
$1,000 $1,520
$0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2001 2002 2003 2004 2005 2006 2007 2008 2009
Historical Revenue Mix First Half vs. Second Half
The second half percentage mix saw an increase to 52% as compared to 51% in second half of 2009.
$25,000
$23.4B
$22.7B
$21.2B
$20,000
$16.9B $11,938
$11,761
$ in millions
$11,213 52%
$15,000
$12.5B
$8,970
$9.6B
$10,000
$8.1B $6,755
$7.1B $7.3B
$6.0B $5,027
$4,074 $11,510
$4.6B $3,414 $3,975 $10,900
$5,000 $9,993
$3,032
$7,909 48%
$2,994 $5,787
$4,013 $4,599
$3,720 $2,978 $3,292
$1,627
$0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
First Six Months Last Six Months
PricewaterhouseCoopers LLP 6
8. Historical Revenue Performance
Annual and Quarterly Revenue Growth Comparisons
% GROWTH % GROWTH
$ Rev Millions Qtr/Qtr Year/Year $ Rev Millions Qtr/Qtr Year/Year
1Q98 $351 5% 171% 1Q04 $2,230 2% 37%
2Q98 $423 20% 97% 2Q04 $2,369 6% 43%
3Q98 $491 16% 116% 3Q04 $2,333 -2% 30%
4Q98 $656 34% 95% 4Q04 $2,694 15% 24%
Total 1998 $1,920 112% Total 2004 $9,626 33%
1Q99 $693 6% 97% 1Q05 $2,802 4% 25%
2Q99 $934 35% 121% 2Q05 $2,985 7% 26%
3Q99 $1,217 30% 148% 3Q05 $3,147 5% 35%
4Q99 $1,777 46% 171% 4Q05 $3,608 15% 34%
Total 1999 $4,621 141% Total 2005 $12,542 30%
1Q00 $1,922 8% 177% 1Q06 $3,848 7% 37%
2Q00 $2,091 9% 123% 2Q06 $4,061 6% 36%
3Q00 $1,951 -7% 60% 3Q06 $4,186 3% 33%
4Q00 $2,123 9% 19% 4Q06 $4,784 14% 33%
Total 2000 $8,087 75% Total 2006 $16,879 35%
1Q01 $1,872 -12% -3% 1Q07 $4,899 2% 27%
2Q01 $1,848 -1% -12% 2Q07 $5,094 4% 25%
3Q01 $1,773 -4% -10% 3Q07 $5,267 3% 26%
4Q01 $1,641 -7% -23% 4Q07 $5,946 13% 24%
Total 2001 $7,134 -12% Total 2007 $21,206 26%
1Q02 $1,520 -7% -19% 1Q08 $5,765 -3% 18%
2Q02 $1,458 -4% -21% 2Q08 $5,745 0% 13%
3Q02 $1,452 -1% -18% 3Q08 $5,838 2% 11%
4Q02 $1,580 9% -4% 4Q08 $6,100 4% 2%
Total 2002 $6,010 -16% Total 2008 $23,448 11%
1Q03 $1,632 3.14% 7% 1Q09 $5,468 -12% -5%
2Q03 $1,660 2% 14% 2Q09 $5,432 -1% -5%
3Q03 $1,793 8% 24% 3Q09 $5,500 1% -6%
4Q03 $2,182 22% 38% 4Q09 $6,261 14% 3%
Total 2003 $7,267 21% Total 2009 $22,661 -3%
Industry Revenue Concentration Remains High
Online advertising continues to remain concentrated with the ten leading ad-selling companies, which accounted
for 71 percent of total revenues in the fourth quarter of 2009, down slightly from the 72 percent reported for the
fourth quarter of 2008.
Companies ranked 11th to 25th accounted for 11 percent of revenues for the fourth quarter of 2009, compared to
the 12 percent reported in the fourth quarter of 2008. Companies ranked 26th to 50th accounted for 8 percent,
compared to the 8 percent reported in 2008.
120 % Share of total revenues
100 TOP 50
TOP 25 89%
80
% of Total
82%
Top 50
60
companies
71% command
89% of online
40 ad market
TOP 10
20
$7,134 M $6,010 M $7,267 M $9,626 M $12,542 M $16,879 M $21,206 M $23,448 M $22,661 M
0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2001 2002 2003 2004 2005 2006 2007 2008 2009
PricewaterhouseCoopers LLP 7
9. Search and Display Lead Ad Formats – 2009 Fourth Quarter Results
Search revenues accounted for 47 percent of 2009 Q4 revenues, up from the 46 percent reported for the same period in
2008. Search revenues totaled $2.9 billion in the fourth quarter of 2009, up 4 percent from the fourth quarter of 2008, when
Search revenues totaled $2.8 billion.
Display-related advertising accounted for $2.3 billion or 37 percent of total revenues during the fourth quarter of 2009, up
nearly 15 percent from the $2.0 billion (33 percent of total) reported in the fourth quarter of 2008. Display-related
advertising includes Display Banner Ads (23% of 2009 Q4 revenues or $1.4 billion), Rich Media (7% or $441 million),
Digital Video (5% or $306 million), and Sponsorship (2% or $110 million).
Classifieds revenues totaled $594 million or 9 percent of 2009 fourth-quarter revenues, down 23 percent from the $769
million (13 percent of total) reported in the fourth quarter of 2008.
Lead Generation revenues accounted for 6 percent of the 2009 fourth-quarter revenues or $374 million, down 14 percent
from the $433 million (7 percent) reported in the fourth-quarter of 2008.
E-mail revenues accounted for 1 percent of the 2009 fourth quarter revenues or $77 million, down 11 percent from the $87
million (1 percent) from the fourth quarter of 2008.
Internet Ad Revenues by Advertising Format – 2009 Fourth Quarter Results
% of 2009 Fourth-Quarter Revenues
Digital Video
5%
Rich Media
7% Display/Banner Ads
23%
Lead Generation
6%
E-mail
1%
Sponsorship
2%
Classifieds
9%
Search
47% % of 2008 Fourth-Quarter Revenues
Total – $6.3 Billion
Rich Media Digital Video
7% 3%
Display/Banner Ads
21%
Lead Generation
7%
E-mail
2% Sponsorship
1%
Classifieds
13%
Search
46%
Total – $6.1 Billion
* Display Related Advertising includes Rich Media, Digital Video, Banner Ads, and Sponsorship
PricewaterhouseCoopers LLP 8
10. Search, Display and Classifieds Lead Ad Formats – 2009 Full Year Results
Search remains the largest online advertising revenue format, accounting for 47 percent of 2009 full year revenues, up
from the 45 percent reported in 2008. Search revenues totaled $10.7 billion for the full year 2009, up 1 percent from the
$10.5 billion reported in 2008.
Display-related advertising revenues totaled $8.0 billion or 35 percent of the full year 2009 revenues, up 4 percent from the
$7.6 billion (33 percent of total) reported in 2008. Display-related advertising includes Display Banner Ads (22% or $5.1
billion), Rich Media (7% or $1.5 billion), Digital Video (4% or $1 billion), and Sponsorship (2% or $383 million) of 2009
revenues.
Classifieds revenues accounted for 10 percent of 2009 full year revenues or $2.3 billion, down 29 percent from the $3.2
billion (14 percent of total) reported in 2008.
Lead Generation revenues accounted for 6 percent of 2009 full year revenues or $1.5 billion, down 14 percent from the
$1.7 billion (7 percent of total) reported in 2008.
E-mail revenues accounted for 1 percent of 2009 full year revenues or $292 million, down 28 percent from the $405 million
(2 percent of total) reported in 2008.
Internet Ad Revenues by Advertising Format – 2009 Annual Results
% of 2009 Full Year Revenues
Digital Video
4%
Rich Media
7% Display/Banner
Ads
22%
Lead Generation
6%
E-mail Sponsorship
1% 2%
Classifieds
10%
Search
47% Total – $22.7 Billion
% of 2008 Full Year Revenues
Rich Media Digital Video
7% 3%
Display Ads/Banner
Lead Generation 21%
7%
E-mail
2% Sponsorship
2%
Classifieds
14%
Search
45%
Total – $23.4 Billion
* Display Related Advertising includes Rich Media, Digital Video, Banner Ads, and Sponsorship. Amounts may not add up to 100% due to rounding.
PricewaterhouseCoopers LLP 9
11. Historical Format Trending
Search has remained the leading format since 2004, and has had strong sequential growth over this period. Search is
followed by Display Banners and Classifieds/Directories in percentage share of Internet advertising.
Of the 6 major format categories depicted, only two have seen sustained losses in percentage share. Sponsorship
revenues have dipped from 8% of total revenues in 2004 to 2% of total revenues in 2009, while Classifieds/Directories
revenues have dropped from 18% of total in 2004 to 10% of total revenues in 2009.
Internet Ad Revenue Share by Advertising Format – 2004 – 2009
50%
45%
40%
35%
% of Total Revenue
30%
25%
20%
15%
10%
5%
0%
Search Display Banners Classifieds Rich Media and Lead Generation Sponsorships
Digital Video
FY 2004 FY 2005 FY 2006 FY 2007 FY 2008 FY 2009
*Format definitions may have changed over time period depicted, both within the survey process and definitionally by survey respondents.
PricewaterhouseCoopers LLP 10
12. Retail Advertisers Continue to Drive Consumer Ad Spending – 2009 Annual Results
Retail advertisers continue to represent the largest category of Internet ad spending, accounting for 20 percent of revenues
for the full year of 2009 or $4.5 billion, down from the 22 percent ($5.0 billion) reported in 2008.
Telecom companies accounted for 16 percent of 2009 full year revenues or $3.6 billion, up slightly from the 15 percent
($3.5 billion) reported in 2008
Leisure Travel (airfare, hotels & resorts) accounted for 6% percent of 2009 revenues ($1.5 billion) compared to the 6
percent or $1.4 billion reported in 2008.
Financial Services advertisers accounted for 12 percent of 2009 full year revenues or $2.8 billion, down from the 13
percent ($3.0 billion) reported in 2008.
Automotive advertisers accounted for 11 percent of 2009 full year revenues or $2.5 billion, down slightly from the 12
percent ($2.8 billion) reported in 2008.
Computing advertisers represented the fifth-largest category of spending at 10 percent of 2009 full year revenues or $2.3
billion, in line with the 10 percent reported ($2.4 billion) in 2008.
Consumer Packaged Goods and Food Products represented 6 percent of the full year 2009 revenues ($1.4 billion), in line
with the 6 percent or $1.5 billion reported in 2008.
Entertainment accounted for 4% of 2009 full year revenues ($1.0 billion), up slightly from the 4% ($917 million) reported in
2008.
Media accounted for 4 percent of 2009 full year revenues or $881 million, up slightly from the 3 percent ($764 million)
reported in 2008.
Internet Ad Revenues by Major Industry Category
2008 Full Year ($23.4B) vs 2009 Full Year ($22.7B)
22%
20%
20%
16%
% of total revenues
15%
13%
12% 12%
11%
10%10%
10%
7%
6% 6% 6% 6%
5%
4% 4% 4% 4% 4%
3%
0%
2008 Full Year 2009 Full Year
PricewaterhouseCoopers LLP 11
13. Historical Pricing Model Trends
Performance based pricing, the most prevalent pricing model since 2006, has maintained a strong sequential growth rate
and is followed by CPM/Impression based pricing which has declined as a percentage of revenue over the past several
years. Hybrid pricing has seen the greatest loss in percentage revenue over the period, dipping sharply from 17% in 2004
to 4% in 2009.
Internet Ad Revenues by Pricing Model – 2004 – 2009*
70%
Performance
60% 57% 59%
48% 51%
50% 46%
% of Total Revenues
45%
42% 47%
CPM
40% 41% 41%
39% 37%
30%
20% 17%
13%
10% Hybrid
5% 4% 4%
4%
0%
FY 2004 FY 2005 FY 2006 FY 2007 FY 2008 FY 2009
CPM Performance Hybrid
PricewaterhouseCoopers LLP 12
14. Performance-Based Pricing Gains
Approximately 60 percent of 2009 fourth quarter revenues were priced on a performance basis, up from the 57 percent
reported in the fourth quarter of 2008.
Approximately 37 percent of 2009 fourth quarter revenues were priced on a CPM or impression basis, down from
39 percent in the fourth quarter of 2008.
Approximately 3 percent of 2009 fourth quarter revenues were priced on a hybrid basis, down slightly from the 4 percent
reported for the fourth quarter of 2008.
Internet Ad Revenues by Pricing Model
% of 2009 Fourth-Quarter Revenues % of 2008 fourth-Quarter Revenues
Hybrid Hybrid
3% 4%
CPM
37% CPM
39%
Performance
Performance 57%
60%
Total – $6.3 Billion Total – $6.1 Billion
% of 2009 Full Year Revenues % of 2008 Full Year Revenues
Hybrid Hybrid
4% 4%
CPM
37% CPM
39%
Performance
Performance
57%
59%
Total – $22.7 Billion Total – $23.4 Billion
PricewaterhouseCoopers LLP 13
15. Cross Media Advertising Marketshare
The Internet has continued to grow in significance when compared to other ad-supported media.
U.S. Advertising Market – Media Comparison – 2009 ($ Billions)
TV Distribution $26.2
Newspapers $24.6
Internet $22.7
TV Networks: Cable $20.4
TV Network $15.5
Radio $14.0
Directories $12.1
Consumer Magazines $10.0
Trade Advertising $7.5
Out of Home $6.0
$- $10 $20 $30 $40 $50
*The total U.S. advertising market includes other segments not charted here.
*―TV Distribution‖ includes national and local TV station ads as well as multichannel system ads.
Sources: IAB Internet Ad Revenue Report; PricewaterhouseCoopers
Initial Year Growth Comparisons–Internet Advertising vs. Broadcast and
Cable Television
The first 15 years of Internet Advertising (1995-2009) were charted against broadcast television (1949-1963) and cable
television (1980-1994), presented in current inflation-adjusted dollars.
Internet Advertising revenues continue to far outpace the growth of Cable Television and Broadcast Television during each
of their first 15 years.
Annual $ Ad Revenue Growth—First 15 Years
$23,448
$24,000
$22,661
$21,206
$21,000
$18,000 $16,879
$15,000
$12,542
$12,000
$9,626
$9,000 $8,087
$7,134 $7,267
$ millions
$6,010 $14,082
$13,259
$6,000 $11,717
$4,621 $10,870
$9,766
$8,859
$7,885 $8,188
$3,000 $6,557
$55 $267 $907 $1,920
$5,030
$358 $1,012 $3,698
$2,162 $2,787
$147 $295 $499 $745 $1,190 $1,580 $1,853 $2,080 $2,495 $3,180 $3,654 $4,059 $4,816 $6,501 $6,152
$0
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
Sources: IAB Internet Ad Revenue Report; PricewaterhouseCoopers LLP, Universal McCann
Broadcast Cable Internet
PricewaterhouseCoopers LLP 14
16. Appendix
Definitions of Leading Industry Categories
The industry categories used in the IAB Internet Advertising Revenue Report were sourced from
the North American Standard Industrial Classification (SIC) Manual.†
Retail—includes mail order/catalog, apparel, restaurants/fast food, home furnishings/textiles,
toys, pet food/supplies, appliances, jewelry, drug stores, retail stores and cosmetics.
Automotive—includes all automotive-related categories including sale/purchase of vehicles
and parts and maintenance.
Entertainment—includes film, music, TV, box office, video games and amusement &
recreation.
Consumer Packaged Goods—includes packaged goods, food products, household
products and tobacco.
Leisure Travel—includes travel, hotel, airlines and resorts.
Computing Products—includes hardware (computers, computer storage devices, and
computer peripheral equipment), consumer electronics, prepackaged software (operating, utility
and applications programs), local area network systems and network systems integration,
computer processing and data preparation and data processing services.
Financial Services—includes commercial banks, credit agencies, personal credit institutions,
consumer finance companies, loan companies, business credit institutions and credit card
agencies. Also includes companies engaged in the underwriting, purchase, sale or brokerage of
securities and other financial contracts.
Telecommunications—includes point-to-point communications services, including telephone
voice and data communications, two-way mobile/cellular communications services and other
non-vocal message communications services (e.g., cablegram, electronic mail and facsimile).
Includes multi-channel video providers on a subscription fee basis (e.g., cable television,
wireless cable television and direct broadcast satellite services).
Media—includes establishments primarily engaged in radio and television broadcasting
(network and station) including commercial, religious, educational and other radio or television
stations. Also includes establishments primarily engaged in publishing newspapers, periodicals
and books.
†Survey participants reported results based on the 21 industry categories listed on page 17, which
were used specifically for the IAB Internet Advertising Revenue Report. This is consistent with other
relevant industry categorization sources that measure advertising spending by industry. For
purposes of this report, PricewaterhouseCoopers classified a number of individual categories under
“Retail.”
PricewaterhouseCoopers LLP 15
17. Definitions of Advertising Formats
Display Advertising (Banner Ads)—advertiser pays an Internet company for space to display a static or hyper-linked
banner or logo on one or more of the Internet company’s pages.
Sponsorship—represents custom content and/or experiences created for an advertiser which may or may not include ad
elements such as display advertising, brand logos, advertorial or pre-roll video. Sponsorships fall into several categories:
Spotlights are custom built pages incorporating an advertiser’s brand and housing a collection of content usually around a
theme;
Advergaming can range from an advertiser buying all the ad units around a game or a ―sponsored by‖ link to creating a
custom branded game experience;
Content & Section Sponsorship is when an advertiser exclusively sponsors a particular section of the site or email (usually
existing content) re-skinned with the advertiser’s branding;
Sweepstakes & Contests can range from branded sweepstakes on the site to a full-fledge branded contest with
submissions and judging
E-mail—banner ads, links or advertiser sponsorships that appear in e-mail newsletters, e-mail marketing campaigns and
other commercial e-mail communications. Includes all types of electronic mail (e.g., basic text or HTML-enabled).
Search—fees advertisers pay Internet companies to list and/or link their company site domain name to a specific search
word or phrase (includes paid search revenues). Search categories include:
Paid listings—text links appear at the top or side of search results for specific keywords. The more a marketer pays, the
higher the position it gets. Marketers only pay when a user clicks on the text link.
Contextual search—text links appear in an article based on the context of the content, instead of a user-submitted
keyword. Payment only occurs when the link is clicked.
Paid inclusion—guarantees that a marketer’s URL is indexed by a search engine. The listing is determined by the
engine's search algorithms.
Site optimization—modifies a site to make it easier for search engines to automatically index the site and hopefully result
in better placement in results.
Lead Generation—fees advertisers pay to Internet advertising companies that refer qualified purchase inquiries (e.g., auto
dealers which pay a fee in exchange for receiving a qualified purchase inquiry online) or provide consumer information
(demographic, contact, behavioral) where the consumer opts into being contacted by a marketer (email, postal, telephone,
fax). These processes are priced on a performance basis (e.g., cost-per-action, -lead or -inquiry), and can include user
applications (e.g., for a credit card), surveys, contests (e.g., sweepstakes) or registrations.
Classifieds and auctions—fees advertisers pay Internet companies to list specific products or services (e.g., online job
boards and employment listings, real estate listings, automotive listings, auction-based listings, yellow pages).
Rich media—advertisements that incorporate animation, sound, and/or interactivity in any format. It can be used either
singularly or in combination with the following technologies: sound, Flash, and with programming languages such as Java,
JavaScript, and DHTML. It is deployed via standard Web and wireless applications including e-mail, static (e.g. .html) and
dynamic (e.g. .asp) Web pages, and may appear in ad formats such as banners, buttons and interstitials. Interstitials are
included in the rich media category and represent full- or partial-page text and image server-push advertisements which
appear in the transition between two pages of content. Forms of interstitials can include splash screens, page takeovers and
pop-up windows.
Digital Video Commercials—TV-like advertisements that may appear as in-page video commercials or before, during,
and/or after a variety of content in a player environment including but not limited to, streaming video, animation, gaming, and
music video content. This definition includes digital video commercials that appear in live, archived and downloadable
streaming content.
PricewaterhouseCoopers LLP 16
18. Survey Scope
The Interactive Advertising Bureau (IAB) retained PricewaterhouseCoopers to establish a comprehensive standard for
measuring the growth of Internet/online advertising revenues.
The IAB Internet Advertising Revenue Report is part of an ongoing IAB mission to provide an accurate barometer of
Internet advertising growth.
To achieve differentiation from existing estimates and accomplish industry-wide acceptance, key aspects of the survey
include:
– Obtaining historical data directly from companies generating Internet/online advertising revenues;
– Making the survey as inclusive as possible, encompassing all forms of Internet/online advertising, including Web sites,
consumer online services, ad networks and e-mail providers; and
– Ensuring and maintaining a confidential process, only releasing aggregate data.
Methodology
PricewaterhouseCoopers:
– Compiles a database of industry participants selling Internet/online advertising revenues.
– Conducts a quantitative mailing survey with leading industry players, including Web publishers, ad networks,
commercial online service providers, e-mail providers and other online media companies.
– Supplemental Data is acquired through the use of publicly disclosed information
– Requests and compiles several specific data items, including monthly gross commissionable advertising revenue by
industry category and transaction.
– Identifies non-participating companies and applies a conservative revenue estimate based on available public sources.
– Analyzes the findings, identifies and reports key trends.
Survey Industry Categories
Automotive Entertainment (Film, Music, TV, Box Professional Sports and Sporting &
Beer/Wine/Liquor Office, Video Games, Athletic Goods
Amusement/Recreational) Real Estate
Business Products/Services
Financial Services (Banks, Insurance, Restaurants/ Fast food
Computers (Hardware/Software) and Securities, Mortgages)
Consumer Electronics Retail, Mail Order, Catalogs and Apparel
Personal Care, Toiletries and Cosmetics
Consumer Packaged Goods, Food, Non- Telecommunications: Telephony,
Alcoholic Beverages and Candy Drugs and Remedies Cable/Satellite TV Services, ISPs
Educational Services Manufacturing Toys/Games
Media Leisure Travel (Airfare, Hotels, Resorts)
Business Travel (Airfare, Hotels, Resorts)
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19. Overall Report Guidance Provided by IAB Leadership
Executive Committee
Chairman President Vice Chair
David Moore Randall Rothenberg Neil Ashe
24/7 Real Media IAB CBS Interactive
Dave Morgan Scott Howe Peter Naylor
Simulmedia Inc. Microsoft NBC Universal
Dennis Woodside Jim Spanfeller Sarah Chubb
Google Forbes.com Conde Nast Digital
Steve Wadsworth Bob Carrigan
Disney Interactive Media Group IDG Communications
Board of Directors
Jeff Levick Randy Kilgore Kirk McDonald
AOL Tremor Media Time Inc.
Neil Ashe Leon Levitt Tina Sharkey
CBS Interactive Cox Newspapers BabyCenter
John Battelle Chris Ma Tad Smith
Federated Media The Washington Post Company Cablevision
Adam Bain and Nada Stirratt Jory Des Jardins Elisa Steele
Fox Interactive Media/MySpace BlogHer Yahoo!
Bob Carrigan Greg McCastle Kevin Arrix
IDG Communications AT&T Converged Services MTV Networks
Sarah Chubb Mike Murphy Bill Todd
CondéNast Digital Facebook ValueClick
Kevin Conroy Gordon McLeod Steve Wadsworth
Univision Wall Street Journal Digital Network Disney Interactive Media Group
Greg D’Alba David Moore Lisa Utzscheider
CNN 24/7 Real Media Amazon
Mitch Golub David Morgan Jeff Webber
cars.com Simulmedia Inc. USAToday
Jack Griffin Peter Naylor Jeff Goldstein
Meredith NBC Universal SocialMedia.com
Peter Horan Martin Nisenholtz Kathleen Kayse
Goodmail Systems NY Times Company The Oprah Winfrey Network / Discovery
Scott Howe Randall Rothenberg Dennis Woodside
Microsoft Interactive Advertising Bureau Google
Warren Schlichting Jarvis Coffin
Comcast Spotlight Burst Media
Ex-Officio
Treasurer Secretary
Founding Chairman
Bruce Gordon Joseph Rosenbaum
Rich LeFurgy
Disney Interactive Media Group Reed Smith LLP
Archer Advisors
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for
selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive
advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB
educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working
with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive
advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more
information, please visit www.iab.net.
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