The document discusses internet advertising in Ukraine and Russia from 2002 to 2007. It summarizes historical growth trends, current market tendencies, and provides forecasts for future growth. Key points include rapid audience and spending increases over the past decade, with Ukraine having more growth potential. Large foreign players are entering the market, and transactions include companies purchasing other internet projects and shares. The document also reviews pricing structures, sales methods, and tips for creating and marketing successful web products.

1. Focus on Ukrain ian/Russian market Telyatnikova Aleksandra Head of the Internet Marketing Department at META Inc

4. P opulation Russia - 143,500,000 Ukraine - 46,800,000 mln users DYNAMICS OF MONTHLY AUDIENCE, mln users

5. % P opulation Russia - 143,500,000 Ukraine - 46,800,000 DYNAMICS OF THE PENETRATION

6. UKRAINE RUSSIA GEOGRAPHY : districts share in all audience ( According to Gemius and LiveInternet as of Nov. 2007 )

7. mln USD ADVERTISING SPEND in RUSSIA , mln USD ( According to MindShare Interection )

8. mln USD ADVERTISING SPEND in UKRAINE , mln USD ( According to market’s players )

9. MONEY SPENT per 1 USER UKRAINE HAS HIGH POTENTIAL FOR GROWTH! $ 2,1 $0 . 4 2002 $ 6 . 3 $ 1. 1 2005 $ 5,4 $0 . 8 2004 $ 3,3 $0 . 7 2003 $11 . 4 $ 8 .5 Russia $ 2.3 $ 1. 5 Ukraine 2007 2006

10. The number of second level domain names registered in domain .UA has increased by 39.47% in nine-month period of 2007 ZONA . UA ZONA .RU NUMBER OF DOMAINES ( According to Hostmaster Inc)

11. The number of Web sites indexed by META searching system constitutes approximately 100 000 sites (taking into account bolting of spam, etc.) THEMATIC STRUCTURE OF UKRAINIAN WEB SITES ( According to МЕТА as of Nov. 2007 )

12. PAGE VIEWS STRUCTURE OF UKRAINIAN WEB SITES ( According to BigMir as of Nov. 2007 )

13. UKRAINE RUSSIA THE SOURCES OF SEARCH TRAFFIC ( According to Gemius and LiveInternet as of Nov. 2007 )

14. 2 II . Modern tendencies in Internet advertising development in Ukraine and prognosis

15. SOURCES OF MARKET GROWTH Increase of advertisers Increase in page views Educational activity Increase of penetration

16. * Expert estimation based on Polish, Russian and Ukrainian market dynamic analysis. PROGNOSIS OF ADVERTISING MARKET in RUSSIA* , mln USD

17. * Expert estimation based on Polish, Russian and Ukrainian market dynamic analysis. PROGNOSIS OF ADVERTISING MARKET in UKRAINE* , mln USD

21. 2 III . Price formation, disco u nts, methods of sales etc

22. 2 Price formation (media advertising) Advertising agency and web studios – 80% Direct client – 20% M ethods of sales D isco u nts Price formation Discounts depend on the size of sales in a year, quarter or month. Traditional diapzone : 20% - 50%. CPM*N N – number of viewing CPM*K(N) K= 1/2 , 1/ 4, 1/ 8, 1/ 16... N – number of viewing (according to statistical information) Dynamic placing – 15% Flat fee - 85% 15 - 18 10 - 15 8 - 10 Business resources CPM , USD News resources CPM , USD Portals CPM , USD

25. DISTRIBUTION OF MEDIA BUDGETS* * I n alphabetical order % * ( According to META ADD. 2007 ) Monthly audience Monthly audience Monthly audience Monthly audience 1 ,5 – 2 000 000 Pravda.com.ua ... P odrobnosti.ua Korrespondent.net News resources Sport.com.ua ... U krindustrial.com … Ukr.net 0,3 – 1 000 000 0,5 – 1 000 000 2 - 3 000 000 Natali.ua Liga.net META.ua B izarre.kiev.ua Finance.ua BigMir.net Entertainement Business resources Portals

26. 2 IV . Internet marketing - how to present succesful web product

29. 2 IV . How to maximize sales ?

31. Contact information Telyatnikova Aleksandra Head of the Internet Marketing Department at META Inc [email_address]