See https://i4ada.org for additional information and videorecordings of the presentations held at the Hague Summit for Accountability in the Digital Age-
I4ADA 2019 - presentation Catherine Garcia-van HoogstratenPaul van Heel
See https://i4ada.org for additional information and videorecordings of the presentations held at the Hague Summit for Accountability in the Digital Age
I4ADA 2019 - Presentation Jacques Kruse BrandaoPaul van Heel
The document discusses the Charter of Trust, a collaborative initiative to improve cybersecurity. It outlines key global trends increasing cybersecurity risks like technological changes, workforce gaps, and growing threats. The Charter combines technology, politics, and business approaches to establish cybersecurity requirements and shape regulation. Signatories commit to principles like supply chain security, security by default, cybersecurity education, and harmonizing global regulation. The goal is to generate trust in digital transformation by embedding security in industry and policy.
See https://i4ada.org for additional information and videorecordings of the presentations held at the Hague Summit for Accountability in the Digital Age
The presentation of a public hearing of the European Parliament in Brussels, Belgium in 2018. Expert witness Lars Hilse was heard on the risks of cyber terrorism against critical infrastructure and public places.
Opening Keynote: How a Pandemic Can Inform Our Response to a Major Cyber Secu...SophiaPalmira
As we all now know - a Pandemic creates escalating waves of uncertainty, causes policy and politics to collide, and forces hasty decisions during emergency response. But what can we learn from the global pandemic response that will inform our planning for a large scale cybersecurity incident? This keynote will discuss your readiness for operating with resilience during a large scale cybersecurity event.
With the growth in the use of the internet by small and medium sized businesses and the threat posed to their activities by cyber crime, the Parliamentary Yearbook is, as part of its ongoing coverage feature of security issues, carrying a major piece in the next edition on Government and industry’s efforts to increase cyber security.
When it comes to information assurance you need to take a wide view of the issues, says Gareth Niblett, Chairman of the BCS Information Security Specialist Group.
I4ADA 2019 - presentation Catherine Garcia-van HoogstratenPaul van Heel
See https://i4ada.org for additional information and videorecordings of the presentations held at the Hague Summit for Accountability in the Digital Age
I4ADA 2019 - Presentation Jacques Kruse BrandaoPaul van Heel
The document discusses the Charter of Trust, a collaborative initiative to improve cybersecurity. It outlines key global trends increasing cybersecurity risks like technological changes, workforce gaps, and growing threats. The Charter combines technology, politics, and business approaches to establish cybersecurity requirements and shape regulation. Signatories commit to principles like supply chain security, security by default, cybersecurity education, and harmonizing global regulation. The goal is to generate trust in digital transformation by embedding security in industry and policy.
See https://i4ada.org for additional information and videorecordings of the presentations held at the Hague Summit for Accountability in the Digital Age
The presentation of a public hearing of the European Parliament in Brussels, Belgium in 2018. Expert witness Lars Hilse was heard on the risks of cyber terrorism against critical infrastructure and public places.
Opening Keynote: How a Pandemic Can Inform Our Response to a Major Cyber Secu...SophiaPalmira
As we all now know - a Pandemic creates escalating waves of uncertainty, causes policy and politics to collide, and forces hasty decisions during emergency response. But what can we learn from the global pandemic response that will inform our planning for a large scale cybersecurity incident? This keynote will discuss your readiness for operating with resilience during a large scale cybersecurity event.
With the growth in the use of the internet by small and medium sized businesses and the threat posed to their activities by cyber crime, the Parliamentary Yearbook is, as part of its ongoing coverage feature of security issues, carrying a major piece in the next edition on Government and industry’s efforts to increase cyber security.
When it comes to information assurance you need to take a wide view of the issues, says Gareth Niblett, Chairman of the BCS Information Security Specialist Group.
Industrial Control Cybersecurity USA Cyber Senate conferenceJames Nesbitt
Public and Private partnerships are paramount and information sharing on an international level a priority. We will be addressing key areas of vulnerability, threat detection, mitigation, and planning for the Water, Utilities, Oil and Gas, Nuclear, Power and Smart Grid Energy sector
The document proposes the Common Good Digital Framework (CGDF) to monitor and alert against misuse of AI, personal data, and cybersecurity issues. The CGDF would create a working group of leaders to provide counsel and influence policy. It would bring knowledge, raise awareness of ethical violations, and generate an Ethics and Practice Index for policymakers. The CGDF would monitor open sources, participate in meetings, and interview leaders. It would make policy recommendations, reveal violations publicly, and publish reports. The action plan includes outreach, seeking partners from NGOs, industry, and policymakers to join the network and contribute to reports and conferences.
The Common Good Digital Framework (CGDF) is a proposed campaign and platform to monitor violations of ethical values and standards related to artificial intelligence, personal data, cyber security, and digital activity by governments and large organizations. The CGDF will focus on issues like AI bias, privacy, and cyber security, and will generate policy recommendations in response to identified problems. It will utilize partners, advisors, and social media to distribute its findings and recommendations in order to influence policymaking and encourage corrective actions. The goal is to establish new ethical norms and regulations to help guide digital progress for the benefit of all humanity.
Cyber intelligence sharing and protection act researchLaVerne Kemp
This paper discusses the Cyber Intelligence Sharing and Protection Act (CISPA), which aims to address the growing issue of cybersecurity by allowing companies to voluntarily share cyber threat information with each other and the government. It provides an overview of the critical need for improved cybersecurity given the millions of daily attacks on networks and businesses. The document also examines how CISPA provides liability protection for companies that participate in the cyber threat information sharing.
This document provides a summary of influence operations from 2017 to 2020. It discusses how threat actors have evolved tactics like moving from large campaigns to more targeted operations and blurring lines between authentic and inauthentic content. The document outlines trends seen over this period like perception hacking and increased operational security. It proposes mitigation strategies platforms and researchers can take like combining automated and manual enforcement, improving detection tools, and building partnerships for information sharing.
1. The document discusses the history and concepts of internet governance from the early ARPANET days to the present. It covers topics such as technical standards, naming architecture, numbering resources, multistakeholder model, and the IANA transition.
2. Cybersecurity concepts are also summarized, including the goals of information security around confidentiality, integrity and availability. Frameworks for cybersecurity management and defense like ISO 27001 are outlined.
3. Issues related to internet governance and cybersecurity are still evolving through initiatives at the UN and other multilateral organizations to address topics like critical internet resources, capacity building, and access.
Cyber intelligence sharing and protect act researchLaVerne Kemp
The document discusses the Cyber Intelligence Sharing and Protection Act (CISPA), which aims to address the growing issue of cybersecurity by allowing companies to voluntarily share cyber threat information with each other and the government. It provides an overview of the critical need for improved cybersecurity given the millions of daily attacks on networks and businesses. CISPA would provide liability protection for companies that participate in the information sharing. Supporters argue it would enhance security while critics worry about potential privacy issues.
Components of a Model of Cybersecurity Behavior AdoptionCori Faklaris
Cori Faklaris presented a model for understanding the process of adopting or not adopting cybersecurity behaviors. Existing models focus on concepts like expectancy and value but do not account for time or how thinking evolves. Stage models break the process into chunks like stages of change. Faklaris proposes exploring whether there are two trajectories for adoption - mandatory behaviors imposed by authorities versus voluntary behaviors influenced more by peers. The goal is to specify stages to target security interventions more effectively and improve adoption of behaviors.
An Invitation to Hack: Wiley Rein and HackerOne Webinar on Vulnerability Disc...HackerOne
The private sector and federal government are increasingly considering the use of vulnerability disclosure programs and bug bounties to improve cybersecurity of connected products, websites and services.
These programs can improve security, but they present legal and practical challenges that companies should consider. In this joint webinar with Wiley Rein, Legal cybersecurity experts Megan Brown and Matthew Gardner cover the following:
A overview of vulnerability disclosure controversies and the current push for vulnerability disclosure programs, including recommendations from the FTC, NIST, NTIA, and federal programs like Hack the Pentagon;
Analyze the legal framework for vulnerability disclosure programs, including the rights companies may give up;
Look at the dangers associated with a poorly implemented program, like failing to dedicate proper resources to it;
Explore pragmatic considerations of working with hackers, including how to establish respect and proper boundaries; and
Discuss real-world examples of successful bug bounty programs.
See the full recording here: https://www.youtube.com/watch?v=-xb87hEt_Ws
The National Cyber-Forensics and Training Alliance (NCFTA) is a nonprofit organization established in 2002 to facilitate collaboration between private industry, government, and academia to combat cybercrime. The NCFTA provides a neutral environment where these groups can share information and gain insights to develop actionable intelligence. Through the relationships and data sharing enabled by the NCFTA, over 800 cases have been referred to law enforcement resulting in hundreds of arrests and millions recovered in seizures and losses prevented.
Cybercrime involves illegal actions aimed at computers or conducted using computers. This document discusses different types of cybercriminals including hackers, organized hacking groups, and government-sponsored abusers. It also outlines typologies of cybercriminality such as social engineering techniques that target human flaws to gain access to computer systems. The document concludes by summarizing a study estimating that cybercrime costs the global economy nearly $500 billion annually through losses and job cuts.
This document discusses different forms of online surveillance, including user-generated content on sites like Urban Dictionary, modes of surveillance through user accounts and purchase histories, and benefits and criticisms of CCTV cameras. Web 2.0 allows for user-generated content that can be monitored. User data stored in databases allows companies to examine customer interests and target advertising. While CCTV cameras can help reduce crime, they also raise privacy concerns from increased public monitoring.
Chuck Brooks serves as Vice President for Government Relations & Marketing at Sutherland Global Services. He also chairs CompTIA's New and Emerging Technology Committee and sits on boards for several public and private organizations. Brooks was previously named the 2016 Cybersecurity Marketer of the Year. He has held government positions at the Department of Homeland Security and served as a senior advisor to Senator Arlen Specter. Brooks also taught homeland security and Congress courses as an adjunct professor at Johns Hopkins University.
Data-Driven Government: Explore the Four Pillars of ValueThomas Robbins
McKinsey Global Institute estimates that government organizations together can generate $3 trillion dollars in value for themselves and their taxpayers through data and information transparency initiatives with some of these dollars being generated at the local level.
Yes, that's a staggering number, but governments like yours are realizing pieces of it already. Are you taking advantage of the enormous economic and social impacts of information transparency?
Join this vital webinar to learn more about the four pillars of value that are reshaping how government thinks not only about open data, but how it's applied and leveraged to cut costs and significantly increase government efficiency.
Cybersecurity is a critical area of IT and one of the five national security priorities for the US department of Homeland security. Despite the critical nature of this field, women continue to be greatly underrepresented in cyber security fields. It is a national priority to have a diverse and well trained workforce to secure cyberspace. This workshop will examine required skills, success factors, opportunities, and challenges in cyber security careers.
Outcomes: Increase professional awareness and career advancement
At the end of the workshop, participants will be able to:
a. Identify required skills and areas in cyber security careers
b. Opportunities and challenges for women in Cyber security careers
c. Examine critical success factors
d. Connect with other successful cyber security professionals
e. Explore progress and best practices for 2013 in Cyberspace
This document summarizes issues related to privacy and emerging technologies. It discusses how technologies like body cameras, big data, and the internet of things impact privacy based on international human rights standards. Specific concerns addressed include behavioral marketing, data aggregation, metadata collection, and government surveillance partnerships with private companies. The document advocates that any reforms around these issues must consider the close relationship between companies and governments when it comes to accessing people's personal information.
The digital divide and civic tech (TICTec 2016, Helen Milner)Helen Milner
Civic tech can't make the impact it needs to if those working in the sector don't understand that more than half of the world's population doesn't use the internet. Blending my knowledge of digital exclusion, digital inclusion and the digital divide, and my time on the Speaker's Commission for Digital Democracy, this speech asks some difficult questions about how we can work in partnership to make real impact for the people who need better democracies and better lives.
David Derigiotis, 2nd Cyber Insurance & Incident Response ConferenceStarttech Ventures
Ομιλία – Παρουσίαση:
“Should you Invest in Cyber Insurance?”
David Derigiotis, Corporate Senior Vice President and National Professional Liability Practice Leader, Burns & Wilcox | CIPP/US, CIPM
In our current social and political landscape, ‘Fake News’ has dominated the global conversation, but how do we recognize what is mis- and disinformation? And how can we contain it?
In this webinar, we take a closer look at this pressing issue, and how to use technology to mitigate the effects of misinformation and fight distrust.
Social Intelligence in the Age of Infobesity - A Verifeed White PaperMelinda Wittstock
Think about what makes information valuable to you, your brand or business. If you want to improve your bottom line you need access to data that is trustworthy, accurate, and from credible sources. It also needs to be relevant, contextual, and timely – you also want to be able to access it before anyone else so you can act faster and more confidently than your competitors.
If your brand or businesses is not harnessing social media to gain insights into customer preferences, motivations and behaviors you’re ignoring a goldmine of information. Did you know that 97% of relevant social posts are missed by most marketers?
This White Paper by Verifeed CEO and Founder Melinda Wittstock tells you how to leverage billions of social conversations and find a clear signal in all the noise of trusted social intelligence.
An excerpt: "Top brands and many businesses have gotten good at pushing out their messages on social networks...Now there’s an added imperative to pull in social data to provide valuable insights into how a campaign, product or price point is being perceived, what people think about a brand (or a competitor’s brand), or events and developments people are talking about that may impact sales, improve a marketing campaign, or effect a product. Social data can also help identify the people who may be interested in purchasing a new product or service, or may influence others’ purchasing habits. It can also drive consumer loyalty and viral ‘word of mouth’ through the development of deeper personal, authentic relationships with targeted consumers. The companies doing it best integrate social data in a ‘push’ and ‘pull’ strategy across all marketing channels with a ‘customer-first’ ethic it becomes that necessitates combining real-time engagement, content creation, data management, and real time actionable analytics."
But how trustworthy is the data? And how can accuracy be assured in real time? What are the limitations and promises of sentiment, natural language processing and other algorithmic solutions? And why does it all come down to trust?
Read the White Paper on Slideshare or download directly from www.verifeed.com. We'd like to help you so get the demo. Thank you
Industrial Control Cybersecurity USA Cyber Senate conferenceJames Nesbitt
Public and Private partnerships are paramount and information sharing on an international level a priority. We will be addressing key areas of vulnerability, threat detection, mitigation, and planning for the Water, Utilities, Oil and Gas, Nuclear, Power and Smart Grid Energy sector
The document proposes the Common Good Digital Framework (CGDF) to monitor and alert against misuse of AI, personal data, and cybersecurity issues. The CGDF would create a working group of leaders to provide counsel and influence policy. It would bring knowledge, raise awareness of ethical violations, and generate an Ethics and Practice Index for policymakers. The CGDF would monitor open sources, participate in meetings, and interview leaders. It would make policy recommendations, reveal violations publicly, and publish reports. The action plan includes outreach, seeking partners from NGOs, industry, and policymakers to join the network and contribute to reports and conferences.
The Common Good Digital Framework (CGDF) is a proposed campaign and platform to monitor violations of ethical values and standards related to artificial intelligence, personal data, cyber security, and digital activity by governments and large organizations. The CGDF will focus on issues like AI bias, privacy, and cyber security, and will generate policy recommendations in response to identified problems. It will utilize partners, advisors, and social media to distribute its findings and recommendations in order to influence policymaking and encourage corrective actions. The goal is to establish new ethical norms and regulations to help guide digital progress for the benefit of all humanity.
Cyber intelligence sharing and protection act researchLaVerne Kemp
This paper discusses the Cyber Intelligence Sharing and Protection Act (CISPA), which aims to address the growing issue of cybersecurity by allowing companies to voluntarily share cyber threat information with each other and the government. It provides an overview of the critical need for improved cybersecurity given the millions of daily attacks on networks and businesses. The document also examines how CISPA provides liability protection for companies that participate in the cyber threat information sharing.
This document provides a summary of influence operations from 2017 to 2020. It discusses how threat actors have evolved tactics like moving from large campaigns to more targeted operations and blurring lines between authentic and inauthentic content. The document outlines trends seen over this period like perception hacking and increased operational security. It proposes mitigation strategies platforms and researchers can take like combining automated and manual enforcement, improving detection tools, and building partnerships for information sharing.
1. The document discusses the history and concepts of internet governance from the early ARPANET days to the present. It covers topics such as technical standards, naming architecture, numbering resources, multistakeholder model, and the IANA transition.
2. Cybersecurity concepts are also summarized, including the goals of information security around confidentiality, integrity and availability. Frameworks for cybersecurity management and defense like ISO 27001 are outlined.
3. Issues related to internet governance and cybersecurity are still evolving through initiatives at the UN and other multilateral organizations to address topics like critical internet resources, capacity building, and access.
Cyber intelligence sharing and protect act researchLaVerne Kemp
The document discusses the Cyber Intelligence Sharing and Protection Act (CISPA), which aims to address the growing issue of cybersecurity by allowing companies to voluntarily share cyber threat information with each other and the government. It provides an overview of the critical need for improved cybersecurity given the millions of daily attacks on networks and businesses. CISPA would provide liability protection for companies that participate in the information sharing. Supporters argue it would enhance security while critics worry about potential privacy issues.
Components of a Model of Cybersecurity Behavior AdoptionCori Faklaris
Cori Faklaris presented a model for understanding the process of adopting or not adopting cybersecurity behaviors. Existing models focus on concepts like expectancy and value but do not account for time or how thinking evolves. Stage models break the process into chunks like stages of change. Faklaris proposes exploring whether there are two trajectories for adoption - mandatory behaviors imposed by authorities versus voluntary behaviors influenced more by peers. The goal is to specify stages to target security interventions more effectively and improve adoption of behaviors.
An Invitation to Hack: Wiley Rein and HackerOne Webinar on Vulnerability Disc...HackerOne
The private sector and federal government are increasingly considering the use of vulnerability disclosure programs and bug bounties to improve cybersecurity of connected products, websites and services.
These programs can improve security, but they present legal and practical challenges that companies should consider. In this joint webinar with Wiley Rein, Legal cybersecurity experts Megan Brown and Matthew Gardner cover the following:
A overview of vulnerability disclosure controversies and the current push for vulnerability disclosure programs, including recommendations from the FTC, NIST, NTIA, and federal programs like Hack the Pentagon;
Analyze the legal framework for vulnerability disclosure programs, including the rights companies may give up;
Look at the dangers associated with a poorly implemented program, like failing to dedicate proper resources to it;
Explore pragmatic considerations of working with hackers, including how to establish respect and proper boundaries; and
Discuss real-world examples of successful bug bounty programs.
See the full recording here: https://www.youtube.com/watch?v=-xb87hEt_Ws
The National Cyber-Forensics and Training Alliance (NCFTA) is a nonprofit organization established in 2002 to facilitate collaboration between private industry, government, and academia to combat cybercrime. The NCFTA provides a neutral environment where these groups can share information and gain insights to develop actionable intelligence. Through the relationships and data sharing enabled by the NCFTA, over 800 cases have been referred to law enforcement resulting in hundreds of arrests and millions recovered in seizures and losses prevented.
Cybercrime involves illegal actions aimed at computers or conducted using computers. This document discusses different types of cybercriminals including hackers, organized hacking groups, and government-sponsored abusers. It also outlines typologies of cybercriminality such as social engineering techniques that target human flaws to gain access to computer systems. The document concludes by summarizing a study estimating that cybercrime costs the global economy nearly $500 billion annually through losses and job cuts.
This document discusses different forms of online surveillance, including user-generated content on sites like Urban Dictionary, modes of surveillance through user accounts and purchase histories, and benefits and criticisms of CCTV cameras. Web 2.0 allows for user-generated content that can be monitored. User data stored in databases allows companies to examine customer interests and target advertising. While CCTV cameras can help reduce crime, they also raise privacy concerns from increased public monitoring.
Chuck Brooks serves as Vice President for Government Relations & Marketing at Sutherland Global Services. He also chairs CompTIA's New and Emerging Technology Committee and sits on boards for several public and private organizations. Brooks was previously named the 2016 Cybersecurity Marketer of the Year. He has held government positions at the Department of Homeland Security and served as a senior advisor to Senator Arlen Specter. Brooks also taught homeland security and Congress courses as an adjunct professor at Johns Hopkins University.
Data-Driven Government: Explore the Four Pillars of ValueThomas Robbins
McKinsey Global Institute estimates that government organizations together can generate $3 trillion dollars in value for themselves and their taxpayers through data and information transparency initiatives with some of these dollars being generated at the local level.
Yes, that's a staggering number, but governments like yours are realizing pieces of it already. Are you taking advantage of the enormous economic and social impacts of information transparency?
Join this vital webinar to learn more about the four pillars of value that are reshaping how government thinks not only about open data, but how it's applied and leveraged to cut costs and significantly increase government efficiency.
Cybersecurity is a critical area of IT and one of the five national security priorities for the US department of Homeland security. Despite the critical nature of this field, women continue to be greatly underrepresented in cyber security fields. It is a national priority to have a diverse and well trained workforce to secure cyberspace. This workshop will examine required skills, success factors, opportunities, and challenges in cyber security careers.
Outcomes: Increase professional awareness and career advancement
At the end of the workshop, participants will be able to:
a. Identify required skills and areas in cyber security careers
b. Opportunities and challenges for women in Cyber security careers
c. Examine critical success factors
d. Connect with other successful cyber security professionals
e. Explore progress and best practices for 2013 in Cyberspace
This document summarizes issues related to privacy and emerging technologies. It discusses how technologies like body cameras, big data, and the internet of things impact privacy based on international human rights standards. Specific concerns addressed include behavioral marketing, data aggregation, metadata collection, and government surveillance partnerships with private companies. The document advocates that any reforms around these issues must consider the close relationship between companies and governments when it comes to accessing people's personal information.
The digital divide and civic tech (TICTec 2016, Helen Milner)Helen Milner
Civic tech can't make the impact it needs to if those working in the sector don't understand that more than half of the world's population doesn't use the internet. Blending my knowledge of digital exclusion, digital inclusion and the digital divide, and my time on the Speaker's Commission for Digital Democracy, this speech asks some difficult questions about how we can work in partnership to make real impact for the people who need better democracies and better lives.
David Derigiotis, 2nd Cyber Insurance & Incident Response ConferenceStarttech Ventures
Ομιλία – Παρουσίαση:
“Should you Invest in Cyber Insurance?”
David Derigiotis, Corporate Senior Vice President and National Professional Liability Practice Leader, Burns & Wilcox | CIPP/US, CIPM
In our current social and political landscape, ‘Fake News’ has dominated the global conversation, but how do we recognize what is mis- and disinformation? And how can we contain it?
In this webinar, we take a closer look at this pressing issue, and how to use technology to mitigate the effects of misinformation and fight distrust.
Social Intelligence in the Age of Infobesity - A Verifeed White PaperMelinda Wittstock
Think about what makes information valuable to you, your brand or business. If you want to improve your bottom line you need access to data that is trustworthy, accurate, and from credible sources. It also needs to be relevant, contextual, and timely – you also want to be able to access it before anyone else so you can act faster and more confidently than your competitors.
If your brand or businesses is not harnessing social media to gain insights into customer preferences, motivations and behaviors you’re ignoring a goldmine of information. Did you know that 97% of relevant social posts are missed by most marketers?
This White Paper by Verifeed CEO and Founder Melinda Wittstock tells you how to leverage billions of social conversations and find a clear signal in all the noise of trusted social intelligence.
An excerpt: "Top brands and many businesses have gotten good at pushing out their messages on social networks...Now there’s an added imperative to pull in social data to provide valuable insights into how a campaign, product or price point is being perceived, what people think about a brand (or a competitor’s brand), or events and developments people are talking about that may impact sales, improve a marketing campaign, or effect a product. Social data can also help identify the people who may be interested in purchasing a new product or service, or may influence others’ purchasing habits. It can also drive consumer loyalty and viral ‘word of mouth’ through the development of deeper personal, authentic relationships with targeted consumers. The companies doing it best integrate social data in a ‘push’ and ‘pull’ strategy across all marketing channels with a ‘customer-first’ ethic it becomes that necessitates combining real-time engagement, content creation, data management, and real time actionable analytics."
But how trustworthy is the data? And how can accuracy be assured in real time? What are the limitations and promises of sentiment, natural language processing and other algorithmic solutions? And why does it all come down to trust?
Read the White Paper on Slideshare or download directly from www.verifeed.com. We'd like to help you so get the demo. Thank you
This is a presentation that I gave to the press team of CIMA - Chartered Institute of Management Accountants. It covers some of the basics on online PR.
The document summarizes key media and technology trends from 2016, including the rise of "fake news" and declining trust in traditional media. It also discusses the financial struggles of digital publishers and growing power of tech platforms like Facebook and Google. Major developments included the expansion of distributed publishing through platforms like Instant Articles and AMP, increased focus on live and social video, and debates around the responsibilities of platforms.
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
The document discusses how the PR industry needs to change and adapt to a second technology revolution driven by emerging technologies like artificial intelligence, augmented and virtual reality, and big data analytics. It argues that these technologies are augmenting influence by providing more data-based insights, amplifying emotional resonance through immersive experiences, and using artificial intelligence to automate and adapt interactions. This will disrupt traditional media and influence, requiring PR practitioners to develop new skills in data, technology, and storytelling to help clients navigate this changing landscape.
The document discusses how law firms are using social media for marketing, recruiting, and client support. It provides statistics on law firm adoption of social media profiles and content creation. While most firms have social media presences, they are not fully engaging with clients and communities online. Firms cite concerns over client confidentiality and difficulty controlling social media as reasons for this disconnect. The document advocates for firms to practice "corporate journalism" by sharing compelling stories online in order to build their brands and demonstrate thought leadership, and to fully integrate this content marketing with social media engagement.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
The survey found that while US local newsroom managers are interested in AI's potential to automate repetitive tasks, they have a limited understanding of AI in journalism. Most newsrooms reported little current use of AI technologies. Digital newsrooms had the highest composite scores on questions about AI readiness, understanding, and usage, with a median of 82, while print was 74, television was 75, and radio was 73. Newsroom managers agreed they could benefit from AI automating tasks but were neutral about their current understanding of AI and concerned about falling behind other news organizations in adopting new technologies. The survey aimed to establish a benchmark for AI readiness among local US newsrooms.
[2018] Tech Trends For Journalism and Media – The Future Today InstituteFilipp Paster
Key Takeaways
2018 marks the beginning of the end of smartphones in the world's largest economies. What's coming next are conversational interfaces with zero-UIs. This will radically change the media landscape, and now is the best time to start thinking through future scenarios.
In 2018, a critical mass of emerging technologies will converge finding advanced uses beyond initial testing and applied research. That’s a signal worth paying attention to. News organizations should devote attention to emerging trends in voice interfaces, the decentralization of content, mixed reality, new types of search, and hardware (such as CubeSats and smart cameras).
Journalists need to understand what artificial intelligence is, what it is not, and what it means for the future of news. AI research has advanced enough that it is now a core component of our work at FTI. You will see the AI ecosystem represented in many of the trends in this report, and it is vitally important that all decision-makers within news organizations familiarize themselves with the current and emerging AI landscapes. We have included an AI Primer For Journalists in our Trend Report this year to aid in that effort.
Decentralization emerged as a key theme for 2018. Among the companies and organizations FTI covers, we discovered a new emphasis on restricted peer-to-peer networks to detect harassment, share resources and connect with sources. There is also a push by some democratic governments around the world to divide internet access and to restrict certain content, effectively creating dozens of “splinternets.”
Consolidation is also a key theme for 2018. News brands, broadcast spectrum, and artificial intelligence startups will continue to be merged with and acquired by relatively few corporations. Pending legislation and policy in the U.S., E.U. and in parts of Asia could further concentrate the power among a small cadre of information and technology organizations in the year ahead.
To understand the future of news, you must pay attention to the future of many industries and research areas in the coming year. When journalists think about the future, they should broaden the usual scope to consider developments from myriad other fields also participating in the knowledge economy. Technology begets technology. We are witnessing an explosion in slow motion.
During 2016 advertising, media and marketing experts have increasingly pointed at a possible review of their media spend. It seems that all of these indicators of an attitude change come together and that 2017 might well become the year when advertisers and their agencies will review their choice of channels.
Marketing Show North - How AI is driving innovation and efficiencies in journ...Laura Crimmons
AI and machine learning are two of the most common buzzwords for 2019. This looks at how machine learning and AI is actually being applied in the journalism and PR industries currently and what the future may hold.
Presentation on social media basics and strategy by Cathy McCall and Bob Kumagai. Presented to Colorado Chamber of Commerce and Industry Chairman's Roundtable Oct 22, 2009
Trust, transparency, and honesty were major themes discussed at the 2019 International Festival of Creativity. The document discusses how (1) trust has been compromised in business but can be regained through authenticity, empathy and transparency; (2) technology has empowered consumers who now demand personalized experiences on their own terms; and (3) artificial intelligence needs oversight to ensure it is developed and applied ethically and for the benefit of humanity.
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
TALKWALKER - Social Media Trends 2023.pdfdigitalinasia
2023 - The year when brands build
on consumer trust
The last few years have been disruptive. We’ve gone through
a pandemic, lockdowns, supply chain issues, and a cost of
living crisis. Consumers have come out of it changed.
More urgent, more demanding, more fickle, and until now,
brands have struggled to keep up.
4
#SocialMediaTrends2023
Introduction
2023 will disrupt all that.
Brands won’t take back control. But, they will learn to shake
up the industry by managing the symbiotic consumer/brand
relationship. Simply by being better listeners, and using more
immersive consumer insights to get closer to their
communities, with a seamless ability to quickly capitalize,
and act on them.
In the 8th edition of our report, we look at the 10 biggest
trends of 2023, and how they are driven by the needs of
consumers. Including:
• Data-backed insights on why the trends will matter in 2023
(and beyond)
• Input from global experts and industry veterans on why
these trends matter
• A combination of insights and brand actions to maximize
outcomes for consumers and brands
Fake news is rampant, here is how artificial intelligence can help Bernard Marr
Artificial intelligence is being used by companies like Logically to help fact-check information and reduce the spread of fake news. Logically uses AI to analyze articles and flag those that need human review. It has reviewed over 1 million articles in India to identify false information. Other companies are also using AI for tasks like identifying the credibility of sources and detecting toxic or deceptive content to help address the large problem of fake news online.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
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I4ADA 2019 - Accountability, Social Media & Journalism
1. What happened to Journalism?
NEWS INDUSTRY
Biz model shift to ‘eyeball traffic’
trivializes content for most
Devil’s Bargain: FREE news for
viewer Attention (=Ad Rev)
Sensational headlines gain
‘search’ ranking & ‘virality’
Online News Media scramble for
ATTENTION not TRUTH
Journalism mission abandoned
2. Digital scramble leaves Truth behind
Connect family, friends & groups
Bias in content-interest & sharing
Alternative viewpoints filtered out
Cocoons, Filters & ‘Echo-
Chambers’
No ‘gate-keeper’ for content
FACTS not verified before share
FREE access to kill boredom
Activists use to mobilize crowds
SOCIAL NETWORKS
3. GOOGLE dominates global Search
GOOGLE dominates:
Text Search 69.35%
Image Search 20.45%
Google tweaks its
ranking algorithm on
‘original sources’ for
news content. W-I-P
Original ranks up.
Is it News, Opinion,
Comment?
Direct quotes? Etc.
4. Accountability by
Source Transparency
MICRO MEASURES
Fact-check News
Verify Source
Flag Unattributed Content
Detect Trolls & Block
Blacklist Fake Sources & Trolls
PROBLEM: Labour-intensive; Fact-
checkers refer other media; Black Web
mutates
MACRO SYSTEMS
NEWSGUARD – assigns Green & Red
trust labels by human-curation. Founded
2018 by Brill & Crovitz. Investors incl. Knight
Foundation & Publicis. Licensed to Google
Chrome, Microsoft Edge, Firefox & Safari
TRIVE – Algorithmic tracking
Our. News – uses crowd-voting
PRESSLAND – Logs media chain as
public index of creators
5. HYBRID Approach?
NEWSGUARD
(Human-centric)
Senior journalists as editors &
advisers in each country
“We apply human intelligence
to a problem that Silicon Valley’s
AI has failed to solve:
the plague of misinformation &
disinformation online.
- Angelo Pauro, Newsguard Italy
GOOGLE
(Data-centric)
Over 10,000 3rd Party “Search Quality
Raters” feedback on Algorithm changes
“Raters provide a human
assessment for our ranking
systems and machine-learning
labels…
We evolve new models. We
experiment and test. Search is
always a Work-in-Progress.”
- Richard Gingras, VP News, Google
6. PRESSLAND Jan 2019
It is not the business of profiteers,
the government or billionaires to
reclaim public trust in media. This
responsibility and challenge
belongs to the media itself.
Content marketing and sponsored content
have encouraged publishers to blur the line
between journalism and marketing.
Affiliate advertising clogs the web and social
media with phony reviews, untrustworthy
news and other scams.
•Who wrote this article, and what is their
history?
•Who edited this article, and what is
their history?
•Who else influenced this article’s
production?
•Who published this article?
•Who owns the publishing outlet? Who
are its executives and directors?
•What conflicts of interest, if any, are
evident from analyzing this data?
And, finally:
•Given this information, can I trust what I’m
reading, watching and sharing?