I think a good country to expand to would be France. French people eat a lot of pastries and breads and they know good food. It would be a great test to how excellent Bliss Chocolate is. Two specific factors that would be important to consider would be culture and linguistics. I chose these because every country has a different culture and different norms. Not everyone also speaks English. It is important as a company to go into a new country and show that you care about them by learning the language and learning about their culture. It can be vital to really focus on culture due to differences and one gesture that means something in our culture can mean something completely different in another. The same goes for linguistics. A word or phase can mean one thing but it can get lost in translation and mean something different in another language. pick one of the factors your peers did not select and explain why you think it is also an important consideration for that country. Factors: Culture Linguistics Ethics Legal Competition.