Behaviourial Contextual and Semantic Targeting | Rob Watt, Razorfish | iStrategy, London

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There is a new and compelling opportunity to create one-to one personalized messaging that can be aimed at the mass of consumers that are further up the purchase funnel, in the awareness and consideration stages. Presented by Rob Watt, Managing Partner of Razorfish during iStrategy London 2010

Where’s my jetpack?
“The old paradigm, a system of mass production, mass media, and mass
marketing, is being replaced by a totally new paradigm, a one-to-one
economic system”
Don Peppers & Martha Rogers – The One to One Future

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Geographic
IP
Attitudinal
Demographic
Contextual
Behavioural
Social
Interests
Time

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INTEREST
INTENT
INSTANCES

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How to build a personalisation engine

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Marketing Engagement Landscape

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