The document discusses the importance of developing a strategic plan that considers key stakeholders, resources, products, markets, and the external environment. It defines strategy as establishing the direction and scope of an organization to achieve a competitive advantage through effective resource utilization and meeting market demands. Developing a strategic plan involves analyzing political, economic, social, technological, environmental, and legal factors (PESTEL analysis) that influence business trends and potential scenarios. It is critical for organizations, especially global ones, to strategically plan before expanding by considering how these macroeconomic factors interconnect and may impact their operations in different countries.