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HCI #HCIwebcast
Lost in Translation:
The Missing Link in Strategy Execution
HCI #HCIwebcast
Today’s Moderator
@AndyWebcast
Andrew Bateman
HCI #HCIwebcast
THANK YOU
www.insight-experience.com
HCI #HCIwebcast
For a PDF copy of the slides
used during this webcast,
click button above.
HCI #HCIwebcast
This presentation contains polls, to
participate please use the polling
widget to the side of the player.
...
HCI #HCIwebcast
Today’s Guest Speakers
Nick Noyes
Founding Partner
Insight Experience
Karen Powell
Director of Program
Dev...
INSIGHT EXPERIENCE
www.insight-experience.com
152 Commonwealth Avenue | Concord, MA 01742 | 978-369-0639 | info@insight-ex...
• Learn about a model to improve the effectiveness
of strategy execution
• Understand how other companies have put this
ap...
• Insight Experience creates dynamic business
simulation-based learning experiences that
connect leadership to business re...
We focus on four core leadership challenges
10
Expanding Strategic Perspective
Executing Strategy
Leading Complex Organiza...
Our experience with strategy execution
11
1. We work with
organizations to
develop their
leaders’ strategy
execution skill...
The problem with strategy execution
“90% of well-formulated strategies fail due to poor execution.”
– Harvard Business Rev...
…and if you dig a little deeper….
“Only 27% of a typical organization’s employees have
access to its strategic plan.
Many ...
The missing link: strategy translation
14
Understand Connect Align
Strategy translation in action
Strategic
Direction
Operating
Decision/
Translation
Challenge
Reduce costs in the
business ...
Understand
Let’s take a look at what she did
16
Used market data and
asked questions to
form an understanding
of WHY centr...
• You get buy-in and commitment, everyone is moving in
the same direction, everyone is working in the same direction
• You...
Understand Connect Align
Cognitive (Business, Financial, Strategic)
Two sets of interdependent leadership skills
18
Interp...
Understand Connect Align
Cognitive (Know Levels of Strategy; Build Information Sources)
First step: Understand
19
Interper...
Understand the strategy
As a leader you need to understand
the what and why of the strategy
• Strategy occurs at different...
Seven out of ten employees are “unknowingly
misaligned with your company’s strategic direction.”
– Kotter International
Ho...
22
Poll:
If I asked 10 people in your
organization to tell me the strategy,
how many different responses would
I hear?
 n...
The source of confusion:
strategy happens at different levels
Corporate
What
business
are we in?
Business
How do we
compet...
Understanding strategy framework
What capabilities
do we need to
SUCCEED?
What are our strategic
OBJECTIVES
AND
PRIORITIES...
Understanding requires a strategic perspective
Your
Team’s
Goals
Company
Strategies
and Goals
Customer and
Marketplace
Dyn...
Understand Connect Align
Second step: Connect
26
Cognitive (Framing; Break it down for your team)
Interpersonal (Encourage...
Connect to the strategy
As a leader you need to connect the work
of your team to the strategy
• Frame your team’s role in ...
28
Poll:
What are you seeing?
29
Framing: the leadership tool we use…
whether we know it or not
30
• Bounds what matters in a
situation (issue, outcome, ti...
Framing an issue
“I need to buy a new car.”
“I want a new highly
reliable car. I need to
buy a new Toyota.”
“I need a new ...
Your Challenge
Current Frame:
___________
Different
Frame #2:
___________
Different
Frame #1:
____________
• Framing is a
...
Objectives Impact of Framing
Large scale projects in
technology
Communicated right structure,
context and desired end resu...
Breaking it down for your team
How do we win?
What are our
strategic objectives
and priorities?
What capabilities
do we ne...
Understand Connect Align
Third step: Align
35
Cognitive (Break it down with your team)
Interpersonal (Strategic communicat...
Align to the strategy
As a leader you constantly communicate
to align your team to deliver the strategy
• Communicate the ...
37
Clear communication is critical to alignment
Aligning the team: engage them in the process
38
How does our team contribute to this vision?
What is the value propositio...
Then, communicate, communicate, communicate
Communicate
39
How do we win?
What are our
strategic objectives
and priorities...
Stakeholders
WHAT IS OUR STRATEGY?
How does our work
connect to the bigger
picture?
How does our work
support the strate...
Understand Connect Align
Strategy translation: the missing link
41
Cognitive (Business, Financial, Strategic)
Interpersona...
Put strategy translation to work for you
42
Understand Connect Align
Q&A
43
Understand Connect Align
HCI #HCIwebcast
Questions?
Nick Noyes
Founding Partner
Insight Experience
Karen Powell
Director of Program
Development & D...
HCI #HCIwebcast
THANK YOU
www.hci.org
&
www.insight-experience.com
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Lost in Translation: The Missing Link in Strategy Execution

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Abstract: Too often, leaders craft smart strategies and then are disappointed by their results.  The problem lies not within the strategy itself, but how it is interpreted and operationalized.  Learn how to develop leaders, at every level in your organization, to use their cognitive and interpersonal skills to translate strategies into clear direction and aligned action.

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Lost in Translation: The Missing Link in Strategy Execution

  1. 1. HCI #HCIwebcast Lost in Translation: The Missing Link in Strategy Execution
  2. 2. HCI #HCIwebcast Today’s Moderator @AndyWebcast Andrew Bateman
  3. 3. HCI #HCIwebcast THANK YOU www.insight-experience.com
  4. 4. HCI #HCIwebcast For a PDF copy of the slides used during this webcast, click button above.
  5. 5. HCI #HCIwebcast This presentation contains polls, to participate please use the polling widget to the side of the player. If you do not see this, please open a new tab in your browser and visit www.pollev.com/hciwebcasts
  6. 6. HCI #HCIwebcast Today’s Guest Speakers Nick Noyes Founding Partner Insight Experience Karen Powell Director of Program Development & Delivery Insight Experience
  7. 7. INSIGHT EXPERIENCE www.insight-experience.com 152 Commonwealth Avenue | Concord, MA 01742 | 978-369-0639 | info@insight-experience.com Lost in Translation: The Missing Link in Strategy Execution A webinar from Insight Experience 7
  8. 8. • Learn about a model to improve the effectiveness of strategy execution • Understand how other companies have put this approach and underlying skills into action; • Gain insight into ways to learn and apply the model and skills at your organization • Leave this webinar with some useful tools to help you in the future Outcomes for today 8
  9. 9. • Insight Experience creates dynamic business simulation-based learning experiences that connect leadership to business results • We create group-based learning experiences at all levels of management • We work globally across all industries, with a focus on Fortune 1,000 clients • Team members have 20 years of experience in the simulation industry About Insight Experience 9
  10. 10. We focus on four core leadership challenges 10 Expanding Strategic Perspective Executing Strategy Leading Complex Organizations Developing Front Line Leaders
  11. 11. Our experience with strategy execution 11 1. We work with organizations to develop their leaders’ strategy execution skills 2. We observe leaders executing strategy “real time” in simulation teams 2 lenses
  12. 12. The problem with strategy execution “90% of well-formulated strategies fail due to poor execution.” – Harvard Business Review “According to several surveys of top executives, only 19% of strategic plans achieve their objectives.” – Harvard Business Review “69% of surveyed leaders are not confident in their organization’s ability to execute strategy.” – Minnesota Council for Quality “61% of respondents acknowledge that their firms often struggle to bridge the gap between strategy formulation and its day-to-day implementation.” – The Economist 12
  13. 13. …and if you dig a little deeper…. “Only 27% of a typical organization’s employees have access to its strategic plan. Many larger organizations don’t have a consistent way to even describe their strategy, other than in a large strategic planning binder. 60% of typical organizations do not link their strategic priorities to their budget. 92% of organizations do not report on lead performance indicators.” – Harvard Business Review 13
  14. 14. The missing link: strategy translation 14 Understand Connect Align
  15. 15. Strategy translation in action Strategic Direction Operating Decision/ Translation Challenge Reduce costs in the business by centralizing to Centers of Excellence Price elasticity from consumers and businesses Highly competitive marketplace Cost pressure from content providers Close a Call Center 15
  16. 16. Understand Let’s take a look at what she did 16 Used market data and asked questions to form an understanding of WHY centralization was important. Connect Decided how to frame the situation (what was important, what wasn’t) and mapped her team’s impact to the higher objective. Align Communicated openly, regularly and with data to develop understanding and commitment among impacted employees
  17. 17. • You get buy-in and commitment, everyone is moving in the same direction, everyone is working in the same direction • You develop momentum • You deliver results • More ownership and connection to the strategy; ability to control your own destiny • More accountability • Better transparency and robust dialog • More clear, consistent stories to share • People understand where they fit into the organization, and how they contribute to strategy The impact of successful strategy translation 17
  18. 18. Understand Connect Align Cognitive (Business, Financial, Strategic) Two sets of interdependent leadership skills 18 Interpersonal (Communication, Empathy, Accountability)
  19. 19. Understand Connect Align Cognitive (Know Levels of Strategy; Build Information Sources) First step: Understand 19 Interpersonal (Ask Questions, Engage Senior Leaders)
  20. 20. Understand the strategy As a leader you need to understand the what and why of the strategy • Strategy occurs at different levels in an organization • Leaders across the organization benefit from knowing which strategic decisions they need to understand, which they give input to, and which they make themselves • A concise set of questions is a useful tool for leaders to understand strategy • Leaders use cognitive and interpersonal skills to broaden their information sources and engage senior leaders 20 Understand
  21. 21. Seven out of ten employees are “unknowingly misaligned with your company’s strategic direction.” – Kotter International How low can it go? 21 “Only 14% of employees understand their company’s strategy and direction.” – Leaderchat.org “Ten percent of employees understand their company’s strategy.” – Fortune Magazine “95% of employees do not understand their organization’s strategy.” – Harvard Business Review
  22. 22. 22 Poll: If I asked 10 people in your organization to tell me the strategy, how many different responses would I hear?  none  1-3  4-6  7 or more
  23. 23. The source of confusion: strategy happens at different levels Corporate What business are we in? Business How do we compete? Operating How do we deliver? 23
  24. 24. Understanding strategy framework What capabilities do we need to SUCCEED? What are our strategic OBJECTIVES AND PRIORITIES? What is the company’s VISION? What do we DO? • What is our vision, mission, credo, purpose? • What business are we in? • Who do we serve?  What do we offer? • Who are our customers?  What products do we sell? • What markets do we serve?  What services do we provide? How do we WIN? • What is our value proposition to customers? • How do we compete? • How do we differentiate ourselves from the competition? • How do we make money? • What drives our margin? • What does our organization need to do well? • What skills, structure and organization, systems and processes, staffing and resources, style and culture do we need? • What are our priorities? • Our specific goals (financial, operational, organizational)? • Over what time frame? • What will we measure? 24
  25. 25. Understanding requires a strategic perspective Your Team’s Goals Company Strategies and Goals Customer and Marketplace Dynamics Stakeholder Groups and Partners Time Horizons and Urgency Context shapes your understanding and is the foundation for engagement and commitment from your team. 25
  26. 26. Understand Connect Align Second step: Connect 26 Cognitive (Framing; Break it down for your team) Interpersonal (Encourage team input)
  27. 27. Connect to the strategy As a leader you need to connect the work of your team to the strategy • Frame your team’s role in achieving strategic objectives – What does the strategy mean for your team? – How does their work contribute to successful execution? • Break down your team’s work – Which activities are highest priority? – In what sequence? – What capabilities do you need to cultivate? (today? tomorrow?) – What milestones should you achieve? 27 Connect
  28. 28. 28 Poll: What are you seeing?
  29. 29. 29
  30. 30. Framing: the leadership tool we use… whether we know it or not 30 • Bounds what matters in a situation (issue, outcome, time horizon) • Shapes our response • Engages others to view a situation through our lenses • Narrow frames enable action; broad frames enable creativity…
  31. 31. Framing an issue “I need to buy a new car.” “I want a new highly reliable car. I need to buy a new Toyota.” “I need a new way to commute to work.” Fact I see… 31
  32. 32. Your Challenge Current Frame: ___________ Different Frame #2: ___________ Different Frame #1: ____________ • Framing is a cognitive workout • Tips for Creative Alternatives: – Develop different issue statements – Ideas from others – Reverse your challenge – Broaden/Narrow – Short/Long Term The three different frames exercise 32
  33. 33. Objectives Impact of Framing Large scale projects in technology Communicated right structure, context and desired end result Establish the boundaries for a newly defined organization Clear, focused definition of the scope of work Drive revenue through improved Nielsen ratings Prevented scope creep; project resulted in 10% boost in viewership Identify objectives for project teams Holistic perspective and easier buy-in Real work examples of framing 33
  34. 34. Breaking it down for your team How do we win? What are our strategic objectives and priorities? What capabilities do we need to succeed? What is the company’s vision? What do we do? Understand How does our team deliver value? What are our work priorities? What capabilities does our team need? What is our team’s vision? How does our team contribute? Connect 34 How does our team contribute to this vision? What is the value proposition for our team’s work? How do we help make money? How do we help deliver margin? Who do we serve? Who are our customers? How do we connect with end customers? What do we offer? What services do we provide? What does our team need to do well? What skills, structure/organization, systems/ processes, staffing/resources, style/culture do we need? What are our priorities and our specific goals (financial, operational, organizational) over what time frame?
  35. 35. Understand Connect Align Third step: Align 35 Cognitive (Break it down with your team) Interpersonal (Strategic communication)
  36. 36. Align to the strategy As a leader you constantly communicate to align your team to deliver the strategy • Communicate the what and why • Help people understand their contribution • Ensure a feedback loop to confirm that messages have been heard • Ensure a feedback loop to gather front line intelligence • Align actions and minimize disconnects • Resolve issues quickly and transparently • Track progress and adapt plans and activities 36 Align
  37. 37. 37 Clear communication is critical to alignment
  38. 38. Aligning the team: engage them in the process 38 How does our team contribute to this vision? What is the value proposition for our team’s work? How do we help make money? How do we help deliver margin? Who do we serve? Who are our customers? How do we connect with end customers? What do we offer? What services do we provide? What does our team need to do well? What skills, structure/organization, systems/ processes, staffing/resources, style/culture do we need? What are our priorities and our specific goals (financial, operational, organizational) over what time frame? How do we win? What are our strategic objectives and priorities? What capabilities do we need to succeed? What is the company’s vision? What do we do? Understand How does our team deliver value? What are our work priorities? What capabilities does our team need? What is our team’s vision? How does our team contribute? Connect Align
  39. 39. Then, communicate, communicate, communicate Communicate 39 How do we win? What are our strategic objectives and priorities? What capabilities do we need to succeed? What is the company’s vision? What do we do? Understand How does our team deliver value? What are our work priorities? What capabilities does our team need? What is our team’s vision? How does our team contribute? Connect Align
  40. 40. Stakeholders WHAT IS OUR STRATEGY? How does our work connect to the bigger picture? How does our work support the strategy? IS WHAT I’M HEARING? Consistent with our business objectives? Consistent over time? Consistent with what others are being told? ARE WE MOTIVATED BY WHAT WE HEAR? What is the tone of the message? Have we been recognized for our efforts? Is the message exciting and engaging? WHAT IS EXPECTED OF US? What are our goals? What do you want us to do? Am I being held accountable to results? Strategic Communication Model 40 Accountability Strategic Alignment Consistency Spirit
  41. 41. Understand Connect Align Strategy translation: the missing link 41 Cognitive (Business, Financial, Strategic) Interpersonal (Communication, Empathy, Accountability)
  42. 42. Put strategy translation to work for you 42 Understand Connect Align
  43. 43. Q&A 43 Understand Connect Align
  44. 44. HCI #HCIwebcast Questions? Nick Noyes Founding Partner Insight Experience Karen Powell Director of Program Development & Delivery Insight Experience
  45. 45. HCI #HCIwebcast THANK YOU www.hci.org & www.insight-experience.com

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