A humorous and practical lesson on change management for managers, entrepreneurs and students. Inspired by the book by Vincenzo Presutto titled: I love Innovation-Practical Handbook for change management for managers and entrepreneurs. Posted by Franco Angeli Editore, Milan, Italy

1. A humorous and practical lesson on change management
for managers, entrepreneurs and students

2. I LOVE INNOVATION
The virtuous circle of innovation
… but if this condition is not realized for emotional
attitude of the entrepreneur …
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3. I LOVE INNOVATION
I prefer to follow the tradition!
"... BUT FOLLOW THE TRADITION SOMETIMES MAY HAVE THE SIDE EFFECTS!"
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4. I LOVE INNOVATION
You must remember that there are
5 main categories of intelligence.
 cognitive intelligence,
 practical intelligence,
 emotional intelligence,
 social intelligence,
 creative intelligence.
(Howard Gardner, 1983)
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5. I LOVE INNOVATION
But if you think your instinct is infallible:
MARKETS
OBSOLETE
INNOVATION
MY INSTINCT
SAYS THAT THE
RIGHT DIRECTION
IS THAT!!!
INTERNET
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6. I LOVE INNOVATION
A good entrepreneur has 7 well-developed
characteristics:
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(Robert Lessem, 1988)
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7. I LOVE INNOVATION
Remember to carefully manage customer
relationships …
"THE TARGETED OFFER !!!"
Don't get frustrated lady,
I've here the product
for you
"Lampì" the tanning lamp!!!
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8. I LOVE INNOVATION
… and to have a right business strategy!
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9. I LOVE INNOVATION
Remember to manage your company
through the high performance
processes …
HALLO,
SPEAK WITH
THE COURT?!
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THE BOSS
WANT TO
CHANGE THE
COMPANY
SYSTEM
MANAGEMENT!!!
I BELIEVE
THAT HE HASN'T
VERY CLEAR IDEAS!!!
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10. I LOVE INNOVATION
… to make your staff participate …
...INVOLVEMENT OF STAFF IN ACHIEVING COMPANY'S OBJECTIVES!!!...
CAPO
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11. I LOVE INNOVATION
… and to have a good customer orientation!
FRONT
OFFICE
I BEG YOU!
REMEMBER TO TREAT
CUSTOMER AS
I TREAT YOU!
CAN I HELP
YOU!!!
?
?!
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12. I LOVE INNOVATION
But are you really sure know about
your company?
COME ON BOY,
THESE ARE YOUR COLLEAGUES;
I THINK THAT IN OUR COMPANY
YOU WILL FIND VERY WELL!
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13. I LOVE INNOVATION
You must ever find innovative solutions
BOSS IS A TRAGEDY,
THE MARKET IS SATURATED.
WE NEED TO FIND A
INNOVATIVE SOLUTION!!!
KEEP CALM BOY,
I'VE TAKEN AN EXPERT!!!
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14. I LOVE INNOVATION
And, if necessary, think in time of
generational change.
PRESIDENT
... DAD I CANNOT WAIT
TIME TO MANAGE OUR
COMPANY!
SO DO I ... BUT
GRANDFATHER THINKS
THAT I'M NOT READY
YET!!!
VICEPRESIDENTE
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15. I LOVE INNOVATION
But if you have a problem to apply all this,
then you might have a simple anxiety
about innovation!
doctor,
Even as a child
CHANGES
made me a little
NERVOUS!
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16. I Love Innovation
Practical Handbook of Management
change for managers and
entrepreneurs
Foreword by Francesco Aquilar
Thanks for your attention
Dr. Vincenzo Presutto
Business management Consultant
Italy, Napoli - info: vincenzo.presutto@studiopresutto.it
Design by marta matano/cherrylab
Vincenzo Presutto