I. Show us an activity you enjoy doing. Tell us how you think it contributes to your personal and professional development

1. 2013. Feb
Admission Report for IE
Youngtae-Hong
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No part of it may be circulated, quoted, or
reproduced for distribution
without approval.

2. I learned about business and life from a
WAR
I learned so much from a “war”- a war of at least 50 customers
queuing in front of my father’s restaurants (he owns three
upscale Japanese restaurants), and my not being able to go to
the bathroom from 9AM to 9PM because I am so busy.
Restaurants can become like
BATTLEGROUND.

3. Super tough, I started helping with the family business from a
very young age since my father wanted to train me
frugal father in a way. After leaving behind his successful hotelier
career to open up the first restaurant when I was in
my first year in high school,
= a very good mentor
my father always raised me in
a very business-like manner:
He made me work for every penny to educate me.
All in all, I worked on and off during 17 years
(almost full-time in case of vacations). I waited and
bussed tables, washed piles of dishes, and peeled
onions for hours.
In fact,
my father never treated me any differently from any
of his other employees.
Not many colleagues found out that I am the
owner’s son. I loved working with them – my
colleagues.

4. Our regulars included the
former presidents of Korea.
Over
10,000
customers
INTERACTION
I also learned so much from
my colleagues.
D I V E R S I T Y & T E A M W O R K
TAUGHT ME
I must have interacted with over 10,000 customers and 400
employees. And the list of all that I experienced while
Over working with so many people is just as long.
400 For example, because our restaurants are very high end, our
regulars include former presidents, senators and many other
high ranking government officials as well as the Who-is-Who of
COLLEAGUES the Korean business community. Their needs can be
drastically different and very particular. But even the regular
customers, who number thousands, have different needs.

5. comfortable I traveled to 50 cities in 30 nations,
and all different parts of Korea
with diversity
LONDON SF
9month for Negotiated
language course about Venture
Capital
Companies at
EUROPE 2011
11nations for KOREA
Backpack trip Climbed
US
Internship in
San Jose in
2000, Traveled
in L.A and
Mexico
INDIA
&CHINA
Operated IT
Benchmarking
Program
• I am just amazed by all that this
• AMAZING WORLD has to offer.

6. And I also love creating something from scratch
As a curious cat, my job at the KPC which entails developing new
business models really suits me
IT+ Smart Mobile Venture
Construction Enterprise Strategy Capital
• Developed National • Developed ‘Smart • Consulted to develop • Secured 200mil USD for
ubiquitous Strategy and Enterprise Consulting Mobile-Seoul Policy the next three years, to
National ubiquitous Package’ Guideline Master Plan incubate Korean start-ups
investment management in the U.S., providing all
• Developed ‘Work Smart’ • Business Process
framework processes and IT enablers Analysis and design kinds of services including
marketing, patenting and
• Assessed viability for the to revamp working space guideline for Mobile-
product development, to
development of 1 Trillion and working habits governance
cater to the U.S. market,
USD Ubiquitous-City (U-
• Developed ‘Smart Work • Developed evaluation by allying with one of the
City) nationwide Maturity Model’ for model for M-Public top 3 VC companies in the
• Performed over 10 pan evaluating Company’s services U.S.
strategy plan for local Status and guiding
• Secured another 300mil
governments
USD to train up and rising
companies in Korea
Moreover, turned our training function into a cash cow

7. But I have miles to go ..
Snapshot of my career goal
Bridge
People &
Technology
Silicon
Valley
Of Korea
Ecosystem
VC • As the CEO of KPC
• Asia’s major
Technology Hub, like
• Need to develop a the Silicon Valley and
platform for venture Bangalore Valley
markets • Link with global
• Operating venture • Connect VC with markets including the
incubating division developers European and Asian
• Educate, mentoring, markets
• Concentrate on
evaluate, and funding contents and platform
• Operate Born-to- • Cooperate with global
Global camp for educational
launching in the U.S. institutions like IE

8. IE will help me get there
My Goal is to bridge people and technology
Venture
KPC Capitalists
& Company
Univ.
I want to IE is partners
revamp Perfect including
the KPC for me IE
• I want to revamp the KPC to change some of the • So, I need to polish myself first
other chronic problems we have.
• For one, I want to us to help those from other countries • IE’s Venture Lab program is very attractive
as well.
• IE’s Entrepreneurship & Innovation Center
• we can because we have some strong levers For is very impressive as well
instance, we are very affordable, and thus many small
companies benefit from our service. If only if we
improve, the room for our contribution could expand
significantly as well since we have very
comprehensive set of data on almost all the You are Perfect fit
companies in Korea, piled up during the last 60 years. for me!

9. In sum, if someone asks me,
Why? Why go that extra mile?
I will say for increased quality of life – ability to work smarter and faster to go and
have dinner with your family members (at least, in case of Koreans since they are so over-worked)
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