Italian culture and innovation would be demonstrated through items representing famous Italian brands and inventors. Made in Italy brands like Ferrari, Barilla, Luxottica and Nutella would showcase iconic Italian products. Inventors like Alessandro Volta (battery), Enrico Fermi (nuclear reactor), and Rita Levi-Montalcini (NGF discovery) made revolutionary scientific advances, while Federico Faggin helped develop the first microprocessor at Intel. Overall, these items embody the legacy of Italian business, culture and pioneering spirit.

1. ITALIAN FLAVOUR
IE ADMISSION TEST

2. K. If all of the world´s cultural heritage
(sports, music, fashion, architecture,
literature, painting, etc..) was contained
in a time capsule, what would you include to
demonstrate the legacy of your country?
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3. ITALIAN BUSINESS: brave
old world.
ITALIAN PEOPLE:
Pioneering world.
Conclusion
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4. Italian
business:
brave old world
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5. I will show you the heritage that Italian people will leave to the world. In the first
instance it is necessary to mention that “made in Italy” is not only an origin
indication but also as a brand.
Recent studies, conducted by KPMG COMPANY, show how this is the third brand
more known in the world after Coca Cola and Visa. Also google takes over a
growth of 153% in the online research, with the key world «Made in Italy». In
the following slides you will discover the most famous product under this
brand.
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6. Ferrari
Ferrari is the most
famous car company in
the world, founded by
Enzo Ferrari in 1929.
The company is the
perfect example of italian
luxury and expensive car,
and it is also one of the
stronger brand in the
world.
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7. Barilla is the most famous producer of pasta, a typical italian food. The most distinctive
feature of this company, is that it has always been under the control of the same family ( four
generation).
In 2004, they created Academia Barilla , international center , dedicated to the distribution,
promotion and development of the Italian Gastronomic Culture in World .
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8. Luxottica is the largest world producer of
lenses and frames.
Born in 1961, by an idea of Lorenzo Del
Vecchio, is the third in the italian ranking
brands compiled by the reputation
institute. After his quotation in Wall
Street, begun to buy brand as Persol,
Rayban and Oakley.
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9. Who have never
tried the Nutella?
The company behind this
product is the Ferrero S.p.A.,
founded in 1946 by Pietro
Ferrero.
In 2009, the Reputation
Institute gave the prize as the
most trusted brand with the
best reputation, after this
victory it’s always been in top
positions. Ie admission 20159

10. Italian
people
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11. Alessandro Volta
Alessandro Volta invented the
battery , the ancestor of modern
batteries are used to power
portable devices. It was the first
generator capable of producing
a constant current , a
revolutionary innovation that
made him famous throughout
Europe . Even today , in honor
of the Italian scientist , the unit
of measurement of the electric
potential difference takes the
name of volts and the
phenomenon that allows the
operation of the batteries is
called Volta effect. Ie admission 2015 11

12. Enrico Fermi
The results achieved by Fermi in his life are
stunning : the formulation of the statistical
model of the atom , then called Thomas- Fermi
(1927 ) , the formulation of the theory of β
decay (Attempted A ray emission theory " beta
" ) the discovery of radioactivity induced by
neutrons and the effect of their slowdown (1934
) , for which he was awarded in 1938 the Nobel
Prize for physics. In January 1939 he moved in
the USA , where in 1942 created the first nuclear
reactor .
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13. Rita Levi –Montalcini
Rita Levi - Montalcini discovered the nervegrowth
factor known as NGF, whichplaysanessential role in
thegrowthand differentiation of sensoryand
sympathetic nervecells. Afterseveral researchon its
mechanismof action, shewasrewarded with the
Nobel Prize for Medicine .
" The discovery of NGF in the early 50's is a
fascinating example of how a keen
observer can extract valid hypotheses
from an apparent chaos . Previously,
neurobiologists had no idea what
processes act in the proper innervation of
the organs and tissues of body "
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14. Federico Faggin
Federico Faggin is one of the
most important inventors , and
businessman in the technology
sector.
He was in charge of the project
for the construction of Intel 's
first microprocessor in the world,
as well as its evolution, as the
first high performance
microprocessor.
Faggin founded in 1986
Synaptics, a company that
developed the first touchscreen
and touchpad history .
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15. 15Ie admission 2015
 In conclusion , after having shown what Italy means
for me, I feel compelled to protect the most important
asset that we have, ourselves . All this creation was
made possible thanks to the creativity and innovation
that distinguishes us and makes us unique .
Alberti Filippo.