May 2012 article that appeared in "My Business Magazine" on the tip and techniques of successfully outsourcing overseas

1. EXPERTS TONY GATTARI
BIG BENEFITS IN
OVERSEAS OUTSOURCING
T “Outsourcing
he single greatest cost in small business so you can focus on what is truly important.
is labor. If payroll is your problem, there • Writing content. Content is vitally important now
is a solution that could save you a heap
of money. How? By sending your work oversees.
more than in any other decade because a lot of
marketing is around the internet, which favors
to the
I will be even more specific – by sending your work
to the Philippines. Over the last five years, there has
content. It’s great to talk about building links and
website optimisation, but the problem is that
Philippines
been an enormous shift in how we employ people.
Technology has made it possible to employ a fully
no-one does it because they don’t have the time.
You cannot afford to pay a full-time employee
is a trend
qualified, 40-hour a week employee, who speaks
perfect English, for less than AU$400 a month.
in Australia to do it because it will cost you
$60,000; but you could afford an employee
among SMEs,
The Philippines is an apt place to look for such
employees for a number of reasons, including a time •
in the Philippines who can do it for $5,000.
Transcribing audio files.
especially
distance of only two hours and culturally Filipinos
are quite close to Australians. They speak good
•
•
Writing and syndicating articles.
Customer support and training.
young
English because many have worked in large call
centers where part of their training involves learning
• Building websites. You could build a brilliant
website for less than $500 through out-tasking.
entrepreneurs
to speak English without an American accent.
Manila is atrocious for their traffic and thus many
•
•
Updating blog sites.
Data entry.
making
are thankful for the opportunity of working from
home. To them, not only are they earning more
•
•
Generating stats for reports.
Updating Facebook and Twitter.
millions and
money, but they are reclaiming their life because
they do not have to spend five hours a day in traffic. •
Here some tasks you should never, outsource:
Never outsource your strategy.
millions.”
Filipinos are also incredibly loyal. For them this is • Never outsource your management.
an opportunity to make some really good money. • Never outsource monitoring performance of
AU$400 a month doesn’t sound like much to us; but existing team members to overseas.
in the Philippines it’s a lot of money. Outsourcing to • Never outsource sales. You can outsource
the Philippines is a trend among SMEs, especially customer service, but customer support is
young entrepreneurs making millions and millions very different to customer sales. No-one can
of dollars a year. This is their secret – they hide the do sales like the owner or the people in the
fact that they have a staff of 100 overseas that are sales team in Australia.
building websites and dominating their industry. • Never outsource product development because
So let’s discuss what to do, how to do it and that’s the intellectual property of the business.
what not to do – tips that I’ve learned from my • Never outsource the creation of business
own experience and that of others. There are two systems because you have to work in the
forms of what you can outsource – ‘Out-tasking’ business to create the system. Tony Gattari is Founder
and ‘Outsourcing’. Out-tasking is when you take a • Never, ever outsource your finances. Never and Chief Energy Officer
specific task, like building a website, and do it as give anyone your bank account details and of Achievers Group. He is
a project you put up as a job to be done overseas. ask them to look after your accounts. The risk a much in demand and
Outsourcing is when you outsource a complete is way too high. passionate professional
team member where they effectively work for you for • Never outsource anything that you love, because speaker, business
40 hours a week. Here are a couple of ideas of what the key to building an amazing business is to educator, author and
your outsourced or out-tasked employees could be focus on your strengths and outsource your corporate and business
doing based on my experience: weaknesses. advisor and has worked
• Clearing basic emails. Employees can easily How do you do it? Well, the websites I use are with over 150 businesses
spend two hours a day just going through emails. www.vworker.com and www.elance.com. This is around the world. www.
It may be useful to have someone who can clear an opportunity to outsource your weaknesses at achieversgroup.com.au;
those emails for you – someone who can be a a much lower price than ever had before – and I tony@achieversgroup.
filter and respond to the more mundane emails reckon that is a really good idea. com.au; 0410 538 521.
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