Zion Bar El – IdeationI-TRIZ – the innovation operating systemCompany wide TRIZ InstitutionalizationIdeation International
Presentation OutlinePresentation ObjectivesIdeation International Inc. – Executive overviewIdeation Operating System for InnovationProposed PlanConclusion. Questions and Answers
Presentation ObjectivesTo propose an effective plan to institutionalize the Ideation Operating System for Innovation  throughout the enterprise to:Establish your company as a leader in its core of competencies
Increase the value of intellectual property portfolio
Improve employee’s inventive skillsWhy Institutionalize the Ideation Operating System for InnovationTo create an environment that supports innovation, knowledge sharing, risk taking and creativity
To develop a formal process for innovation from idea generation to commercialization
To collaborate and share knowledge across functions and business units
To establish core relationships between businesses, technologies and intellectual property
To overcome roadblocks to innovationIdeation International IncExecutive Overview
Ideation Brief HistoryEstablished in November of 1992 as a Delaware corporationProvider of TRIZ-based  services and productsAcquired leading TRIZ School in Russia (The Kishinev School )Headquartered in Farmington Hills, MI Includes world’s most experienced group of TRIZ masters and certified TRIZ specialistsConducted business with over 5000 enterprises worldwideActive in 40 countries and 60 universitiesHas trained over 250,000 individuals worldwideConducts continuous research/advancement of TRIZ methodology
Ideation International Business CommitmentThe company’s business is to assist its customers with the essential business function of innovation via institutionalization of the system including education, software tools, mentoring and analytical services
CORE VALUESInnovationQualityTEXTOIdeation Business PhilosophyCORE VALUES
Ideation Structure and Core Competences
Target MarketsPrimary Market:Any company seeking organic growthexpertise in specific vertical market. Healthcare, Automotive, Chemical ElectricalSecondary Market:Universities that does research and seeks IPOutsource training & Software, become open source with developingUser Profile:CEOPresidentCTOEngineersScientistsPatent Attorney & LitigatorUser Profile:ResearchersScientistsTeachersSTRATEGY
Ideation Operating System for Innovation
What does Ideation offer?
Ideation’s Vision EnablersLeadershipAssetsOrganizational ValueKnowledge BasedHuman ResourcesInstrumentsiMarketLeaderTechnologyLeader
Selected Successes To-DateMaterials DevelopmentSuper Absorbent FibersPlasticsPackaging Fluid SystemsWater PumpsHazardous Materials PumpsCommercial ProductsSanitary ProductsFoot MassagersElectric ShaversHair Care ProductsCombs, Hair Dryers, Curling Irons, Hair ClippersStock / Commodity ExchangeChemical IndustryNew Generation of Existing Chemical Processing PlantProcessing of New ChemicalHeavy EquipmentLifting CranesAutomotive IndustryParking BrakesDoorsCable ApplicationsMedical IndustrySurgical Instrumentation Oil IndustryControl of Oil Production14
Automotive Industry:Selected Successes-To-DateDana Corporation
Rockwell Int’l Automotive
TRW Automotive
ITT Automotive
Dura Automotive
Navistar
GM
Ford
Chrysler
Eaton
W.E.T.
BorgWarnerCost reduction, warrantees, recalls, new design, patent circumvention, failure analysis, failure prediction, training
Selected Projects Completed for Automotive IndustryBreak squeal
Brake roughness
Noise and vibration
Transmission
Air bag
Bumper corrosion
Door
Automotive cables
Fuel tank rotation
Zero emission design
Electrostatic paint
Tail light
Seat cover
Wind tunnel
Plastic fuel tank
Walking bearing

ITRIZ